ExactMetrics Changelog

View all of our releases.

7.10.1: November 09, 2022

  • Fix: We fixed a bug in our auto-update logic when it encounters double digit version numbers.

7.10.0: November 07, 2022

  • New: We created a new Media report available right inside WordPress Admin dashboard to view video plays and engagement
  • New: We added file download support for Pretty Links
  • Enhancement: We enhanced some UI elements within the plugin
  • Fix: We updated User Journey to work with older versions of Easy Digital Downloads

7.9.1: October 11, 2022

  • Enhancement: Our UserJourney addon works with sequential orders
  • Enhancement: We updated some language inside the WordPress Admin area for GA4 reporting
  • Fix: Headline analyzer now understands queries better
  • Fix: We updated our Ads addon to work with Easy Digital Downloads 3.0

7.9.0: September 24, 2022

  • New: You can now show an ExactMetrics badge on your website!
  • Enhancement: MemberPress now uses coupon name instead of coupon IDs with each transaction.
  • Enhancement: We updated and tweaked many UI elements to better help with onboarding and plugin usage.
  • Enhancement: We now include our dashboard fonts locally.
  • Fix: Products over $1,000 are properly sent into GA4.
  • Fix: We updated support for PHP 8 with our headline analyzer tool.
  • Fix: Updated CookieBot integration to remove JS errors that some of our users reported

7.8.1: August 24, 2022

  • Fix: Updated eCommerce session tracking for GA4 properties.

7.8.0: August 22, 2022

  • New: We added UserJourney for Easy Digital Downloads, MemberPress, LifterLMS, Restrict Content Pro, and GiveWP.
  • Enhancement: We enhanced the PageInsights addon to better support query strings
  • Enhancement: We optimized the reports cache.
  • Enhancement: We optimized the LearnDash integration.
  • Enhancement: We optimized report data for eCommerce integrations.
  • Enhancement: We optimized report queries for certain time zones.
  • Enhancement: We updated some of our error messages to provide better direction.
  • Enhancement: We optimized the code for PHP 8.1.
  • Enhancement: We optimized our onboarding wizard to include all GA properties.
  • Fixed: We fixed non-zero data in eCommerce reports.
  • Fixed: We fixed the purchase events for LifterLMS.
  • Fixed: We updated the report URL for all downloads buttons inside the WordPress dashboard.

7.7.0: July 11, 2022

  • Fix: We fixed the logged-in session data in our dimensions report.
  • Fix: We fixed the test mode detection PayPal Express Payment method when Smart Button is used.
  • Enhancement: We optimized our plugin’s backend javascript.
  • Enhancement: We optimized the membership levels tracking for Restrict Content Pro integration.
  • Enhancement: We optimized the integration with EDD latest versions.
  • Update: License validation now checks to ensure active license exists.

7.6.0: June 13, 2022

  • Enhancement: We updated the User Journey display
  • Enhancement: We optimized the plugin activation process, popular posts, userID tracking, and onboarding

7.5.4: May 25, 2022

  • Fix: We fixed and updated eCommerce events for GA4 properties.

7.5.3: May 18, 2022

  • Fix: We optimized the user ID custom dimension for GAv4
  • Fix: We optimized the affiliate events for GAv4
  • Fix: We optimized the Easy Digital Downloads purchase events for GAv4

7.5.2: May 06, 2022

  • Fix: We fixed an error reported by users using older versions of PHP.

7.5.1: May 04, 2022

  • New: We launched a new User Journey addon to easily see which pages and for how long each customer visited before making a purchase from your WooCommerce store.
  • Enhancement: We enhanced Page Insights to show stats right in the WordPress sidebar while editing public post types.
  • Enhancement: We enhanced our Headline Analyzer tool.
  • Fixed: We fixed the URL query string parameters in reports.
  • Fixed: We fixed anchor tag targets to enhance user experience.
  • Fixed: We restricted excluding page tracking only for public post_types.
  • Fixed: We fixed console errors reported by a few customers on the admin homepage.

7.5.0: March 31, 2022

  • Tweak: We enhanced and optimized the backend styles.
  • Fixed: We fixed a few PHP warnings when no add-ons are installed.
  • Fixed: We optimized the filters to add dynamic attributes in all frontend script tags.

7.4.0: February 28, 2022

  • Fixed: We fixed the plugin requirements for Forms Addons version 2.2.1+
  • Fixed: We optimized the popular posts widgets display in edit screens
  • Fixed: We fixed console errors for users who have CookieYes enabled
  • Fixed: We fixed custom dimensions for all single post types

7.3.4: February 10, 2022

  • Fixed: Resolved a PHP Notice message some users received after upgrading to 7.3.3

7.3.3: FEBRUARY 09, 2022

  • Fixed: We fixed the PDF reports format.
  • Tweak: We optimized the Ajax requests for notifications.

7.3.2: JANUARY 25, 2022

  • Fixed: We fixed the fatal error that occurred due to a generic class name conflict.
  • Fixed: Fixed errors some users were having with our Exclude from Tracking feature.

7.3.1: January 24, 2022

  • New: With our new Exclude from Tracking Feature admins can now exclude any page or post from tracking.
  • Fixed: We fixed the local gtag.js where it didn’t work with only the GAv4 connection.
  • Fixed: We fixed the messages in the plugin settings based on the Media Addon activation status.
  • Tweek: We categorized and enhanced the plugin notifications.
  • Fixed: We fixed Javascript errors when the CookieBot plugin is active and the Forms addon is not.
  • Fixed: We fixed UTM parameters in tracking links.
  • Fixed: We remove the type attribute from the script tag if the current theme supports html5.
  • Fixed: We fixed GA4 eCommerce missing events.
  • Fixed: We fixed the incorrect numbers for Year In Review average page views.
  • Fixed: We fixed the integration with Enfold theme Ajax forms where conversions were not being tracked.
  • Fixed: We fixed the backward compatibility for AffiliateWP versions below 2.7.

7.3.0: December 14, 2021

  • New: From January 1 to 14, 2022, a limited time only Year In Review report will appear in the Reports section to reflect on your site’s analytics in 2021 and offer insights and suggestions for improvement.
  • New In Pro: We’ve released a new integration with AffiliateWP to make it super simple to see how your affiliates are impacting your eCommerce stores.
  • New In Pro: We’ve released our ExactMetrics Media addon which makes it easy to track YouTube, Vimeo and media-library-uploaded videos.
  • Tweak: We’ve ensured all links to our documentation will open in a new tab to make them easier to use.
  • Fixed: An issue with the headline analyzer has been fixed that could have caused it to unpin in Gutenberg when another plugin’s item was unpinned.
  • Fixed: A bug that caused the bounce rate box to sometimes show twice on the GAv3 dashboard widget has been fixed.

7.2.0: November 3, 2021

  • New In Pro: 7 day traffic Email Summaries
  • New In Pro: Compatibility for the Complianz and CookieYes cookie notice plugins.
  • Tweak: Cleaned up the outputting of the GA compatibility layer feature.
  • Bugfix: Fixed an issue with dual tracking that could cause bounce rate to be off for GAv3 properties.

7.1.0: September 29, 2021

  • Tweak: We’ve updated some of the GAv4 report labels to be more accurate.
  • New in Pro: We’ve added Google Ads conversion tracking for WooCommerce, Easy Digital Downloads, and MemberPress.
  • New in Pro: We’ve added a new integration with EasyAffiliates for users using WooCommerce, Easy Digital Downloads, and MemberPress.

7.0.2: September 21, 2021

  • Fix: We fixed an issue with the dashboard widget that caused the bounce rate box to appear twice.

7.0.1: September 14, 2021

  • Fix: We fixed an issue that caused certain 404 pages to return an invalid page title.

7.0.0: September 1, 2021

  • New: Full Google Analytics v4 support! After working very closely with the Google Analytics team for many months, we’re excited to unveil full support for Google’s newest version of Google Analytics. Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform, and it can track both websites and apps in the same property. It also has some new reporting features and can give you better, more in-depth insights into how users are interacting with your website. We’ve taken the time to ensure that users who run GAv4 can do so effortlessly, for example by ensuring your events from GAv3 will work the same in GAv4 without having to touch any code or configuration. You can learn all about GAv4 and ExactMetrics on our announcement blog post.
  • New: GAv3 + GAv4 Dual Tracking support. We’re also excited to announce our exclusive dual-tracking feature. This feature lets you to track your site visitors to both a Google Analytics v3 (Universal) and a Google Analytics v4 (GAv4) property at the same time, which allows you to take advantage of the new GAv4 features without having to sacrifice your historical data. You can learn more about this ExactMetrics exclusive feature on our site.

6.8.0: July 13, 2021

  • Tweak: The main tracking script added by ExactMetrics is now loaded asynchronously to improve the page load performance
  • Tweak: The plugin’s assets used in the WordPress admin area are now better optimised for a smaller plugin size and better loading times in the settings area.
  • Tweak: We improved the way the options we store in the database are loaded and considerably reduced the size of the largest objects to reduce overall load in the WP admin.
  • Tweak: The Google Analytics compatibility script we added with the gtag.js transition now supports virtual pageviews.
  • Fix: We adjusted the image size used in the Popular Posts widgets for better image size handling to improve loading times when the widgets are used.

6.7.0: March 18, 2021

  • New: See exactly what report or setting is mentioned in the contextual education message with our new highlight feature.
  • Tweak: The Popular Posts Widget curated posts are now randomly displayed.
  • Tweak: The method used for sending server-side events now prevents preloading plugins from creating false events for more accurate stats.
  • Tweak: The Popular Posts styles are now loaded only when needed on the current page.
  • Tweak: A new filter to disable the random order of the posts in the Popular Posts widget was added.
  • Fix: The loading prompts in the reports area are now more consistent to avoid confusion.
  • Fix: Our compatibility layer for analytics.js was missing some parameters that could interfere with the bounce rate.

6.6.2: February 22, 2021

  • Tweak: Our gtag.js compatibility layer now supports custom trackers used in some integrations loaded by other scripts.

6.6.1: February 17, 2021

  • Tweak: We improved our gtag.js to analytics.js compatibility layer for better support on events added by other plugins.
  • Fix: Our link tracking feature was interfering with certain lightbox scripts when using externally hosted images.

6.6.0: February 9, 2021

  • New: We’ve updated the plugin to use Google’s Global Site Tag (gtag.js) tracking solution for a futureproof setup combined with our exclusive compatibility layer that enables existing analytics.js events integrations to continue to work seamlessly.
  • Tweak: We updated some CSS styles on our admin panel for improved compatibility with other plugins.
  • Tweak: We adjusted the order of some parameters to improve compatibility with upcoming PHP8.

6.5.1: January 27, 2021

  • Fix: We made an adjustment to fix an issue with the cross-domain tracking for the gtag.js tracking option.

6.5.0: January 19, 2021

  • New: We added support for Google’s global site tag (gtag.js) with a seamless upgrade experience for all your existing events or integrations with analytics.js. Upgrading to this version will give you the option to manually opt-in to gtag.js that will become the standard tracking code in a future version.
  • Fix: We added an extra check to prevent a potential error on older PHP versions from our Popular Posts feature.

6.4.0: December 16, 2020

  • New: With our new, limited-time only, Year in Review report you’ll be able to see how your site performed in 2020 and how to improve in 2021.
  • Tweak: Our contextual notifications are now more efficient when using report data.
  • Tweak: Selecting the “no styles” option in the Popular Posts settings now also prevents any inline styles from being output.
  • Tweak: Our campaign URL tool now encodes values better.
  • Tweak: We removed a JavaScript dependency in the Popular Posts Widget settings.
  • Tweak: We added a limit to the number of dismissed notifications for better storage usage.
  • Fix: We added a value for the alt parameter of the images used in the Popular Posts widgets.
  • Fix: Our Popular Posts widgets had a potential infinite recursion error in certain situations so we added a check to prevent that.

6.3.3: December 10, 2020

  • Fix: Prevent a notice from showing up in WordPress 5.6 when editing a post.

6.3.2: November 24, 2020

  • Tweak: We improved performance by tweaking some of the contextual insights using report data.
  • Fix: Automatic inserting of the inline popular posts widget was not working as expected for sites using languages with multi-byte characters.

6.3.0: November 3, 2020

  • New: Brand new Popular Posts feature to showcase your best posts using Gutenberg Blocks, Sidebar Widgets or directly in the post content. You can choose from multiple themes and customize styles individually.
  • New: Contextual Insights – get smart tips based on your analytics data directly in your ExactMetrics dashboard.
  • Tweak: We improved our site health checks for multiple trackers to support more legitimate uses of multiple UA codes.
  • Tweak: We adjusted our reports area to avoid some boxes not displaying when there was no data available.
  • Tweak: We made an adjustment to our dashboard widget for better compatibility with the WordPress 5.5 changes
  • Tweak: We adjusted our Headline Analyzer option loading to better match WordPress version compatibility.
  • Fix: We fixed an issue with the PDF export of the Overview Report getting cut off.
  • Fix: We adjusted our autoupdate integration to avoid a PHP notice in certain instances.

6.2.2: August 10, 2020

  • Tweak: We adjusted our Headline Analyzer dependencies to improve reported compatibility issues with some page builder plugins.

6.2.1: August 6, 2020

  • Tweak: WordPress Core decided to merge some additional work into 5.5 later than usual into the release process. This update adds additional work to enable perfect compatibility with those changes.

6.2.0: August 5, 2020

  • New: Our plugin now includes a Headline Analyzer tool to help you write more SEO-friendly headlines that drive traffic and social-media shares directly in the Gutenberg editor.
  • Tweak: Large numbers are now better formatted across all reports so they are easier to read.
  • Tweak: We made some tweaks to ensure better compatibility with the WordPress 5.5 release.
  • Tweak: Our automatic duplicate tracker detection now includes support for more scenarios to avoid false positives.
  • Fixed: Loading custom translations from the plugin folder is now working correctly.

6.1.0: June 24, 2020

  • New: On our UTM builder in our Tools submenu page, we’ve integrated with PrettyLinks to enable conversion of generated URLs into PrettyLinks.
  • Tweak: The multisite setup process has been streamlined for users who network activate ExactMetrics. We’ve introduced a new setup wizard for those users, and worked on ironing out the experience.
  • Tweak: Our integration with WordPress’s Site Health feature now handles detection of Coming Soon plugins to reduce false positives for the automatic check of the tracking code output.
  • Tweak: The “Tracking code not output” error will no longer appear for users who have the PHP constant in use to disable tracking on testing and staging sites.
  • Fixed: A bug that caused the enhanced link attribution code to not output for some users has been fixed.

6.0.2: February 25, 2020

  • New: We added a new “classic” mode to the dashboard based on user feedback. This new mode allows for a more compact, compressed widget to see all the most important information at a glance..
  • Tweak: We disabled the eCommerce settings and reports for users that are not using any eCommerce plugin.
  • Tweak: We updated the caching interval for reports data to avoid confusion due to timezone settings in Google Analytics.
  • Tweak: We updated the administrator not tracking notice to dismiss permanently on first view or button click in addition to the existing “x” icon

6.0.1: February 14, 2020

  • New: The dashboard widget now shows the reports chart.
  • Fixed: We changed animation timing as that was preventing certain Safari users from accessing the onboarding wizard.
  • Fixed: We fixed a bug with the dashboard widget settings layout for mobile in full-width mode.
  • Tweak: We simplified the migration wizard based on previous settings.

6.0.0: February 12, 2020

  • New: Welcome to the new ExactMetrics. Redesigned from the ground up, the new ExactMetrics is easier to use than ever before featuring a clean slate design, a new ultra fast Javascript based settings panel, helpful wizards, and thorough documentation, backed by new (and complimentary) lite support for all users.
  • New: Settings panel has been completely redesigned to make it easier than ever to use. We got rid of the multiple settings pages with multiple subpages of the old version and introduced a new settings panel with all of the settings all in a single location. We’ve updated the settings we offer based on data from our opt-in usage tracking feature, eliminating cumbersome settings that weren’t being used, and introducing long demanded new options. We’ve added helpful new descriptions, tooltips, and validation to make it easier than ever.
  • New: The reporting system has been re-invisioned to make it more intuitive and easy to use with a new discrete reports area. The dashboard widget has been updated to add configurable options for report items to show, and now has a full screen mode that you can turn on if desired. We’ve also added simple ways to enable/disable the reporting areas based on your preferences.
  • New: The ExactMetrics tracking system has been redeveloped to be more accurate and easier to use than ever before. With a new well-documented custom actions API available both as a JS function and a simple HTML markup, tracking custom events has never been easier. Our tracking also integrates with many new plugins to ensure compatibility with all of your favorite WordPress tools.
  • New: We’ve worked on dramatically improving performance, and aggressively eliminating bugs reported in previous versions.


  • New: Adds ability for users to apply to be the first to try new features
  • Fixed: Compatibility fixes for the newly released PHP 7.4 version.


  • Fixed: Fixes conflict with WordFence


  • New: Updates dependency libraries.
  • New: Confirms compatibility with WordPress 5.1 and 5.2.
  • Tweak: Updates dependency libraries.
  • Tweak: Confirms compatibility with WordPress 5.0.
  • Tweak: Replaces “Cheating Huh?”” with “You don’t have permission to do this” to align the error message with recent WP core changes. (core.trac.wordpress.org/ticket/38332)


  • Fixed: Re-tagging release to fix a deployment issue.


  • New: Adds more robust settings to control various ExactMetrics configuration warnings.
  • New: Adds the ability to opt-into usage tracking.


  • Fixed: Updated endpoint for GA auth to use updated system.
  • Fixed: Fixed a bug where the opt-out and exclude DNT options were listed twice.


  • Fixed: fixes for user opt-out feature
  • Tweak: use <em>gadwp_useroptout</em> shortcode to easily generate opt-out buttons and links, [more details](https://exactmetrics.com/google-analytics-gdpr-and-user-data-privacy-compliance)
  • Tweak: adding <em>gadwp_gtag_commands</em> and <em>gadwp_gtag_script_path</em> hooks to allow further gtag (Global Site Tag) code customization
  • Tweak: adds opt-out and DNT support for Google Tag Manager

  • Fixed: avoid tracking issues by not clearing the profiles list on automatic token resets


  • Fixed: frontend_item_reports PHP notice when upgrading from a version lower than v4.8.0.1


  • New: adds full support for Global Site Tag (gtag.js)
  • New: adds custom dimensions support for AMP pages with Google Tag Manager tracking
  • New: adds support for button submits
  • Tweak: remove Scroll Depth functionality, since this is now available as a trigger on Google Tag Manager
  • Fixed: form submit events were not following the non-interaction settings

  • Fixed: fixing a small reporting issue


  • New: add Google Analytics user opt-out support
  • New: add option to exclude tracking for users sending the <em>Do Not Track</em> header
  • New: add System tab to Errors & Debug screen
  • Tweak: check to avoid using a redeemed access code
  • Fixed: remove a debugging message
  • Fixed: cURL options were overwritten during regular API calls


  • New: more informative alerts and suggestions on the authorization screen
  • New: introducing the gadwp_maps_api_key filter
  • Tweak: disable autocomplete for the access code input field to avoid reuse of the same unique authorization code
  • Tweak: GADWP Endpoint improvements
  • Tweak: Error reporting improvements
  • Fixed: use the theme color palette for the frontend widget


  • Tweak: avoid submitting empty error reports
  • Fixed: fixes a bug for custom PHP cURL options


  • New: introduces a new authentication method with endpoints
  • New: option to report errors to developer
  • Tweak: improvements on exponential backoff system
  • Tweak: multiple updates of plugin’s options
  • Tweak: code cleanup
  • Tweak: improvements on error reporting system
  • Tweak: move the upgrade notice from the Dashboard to plugin’s settings page
  • Tweak: enable PHP cURL proxy support using WordPress settings, props by [Joe Hobson](https://github.com/joehobson)
  • Tweak: hide unusable options based on plugin’s settings
  • Fixed: some thrown errors were not displayed on Errors & Debug screen
  • Fixed: analytics icon disappears from post list after quick edit, props by [karex](https://github.com/karex)
  • Fixed: fix for inline SVG links, props by [Andrew Minion](https://github.com/macbookandrew)
  • Fixed: fixes a bug on affiliate events tracking