Picture this scenario: You’re looking at your Google Analytics dashboard, feeling pretty good about those impressive social media traffic numbers. Meanwhile, you’re pumping serious budget into Google Ads because the clicks look promising. But here’s what the data often reveals when you dig deeper—that “high-performing” social traffic has a conversion rate near zero, while your […]
Pinterest is a powerhouse in the eCommerce space, with studies showing that an incredible 89% of its 400+ million monthly users are actively looking to make purchases. Let that sink in for a moment. If you’re running Pinterest ads, you’re sitting on a goldmine of potential customers. But here’s the million-dollar question: Do you really […]
Finding and understanding your website data just got simpler, thanks to plot rows in Google Analytics 4. This new feature brings back a much-loved capability from Universal Analytics that many users have been missing. In this guide, I’ll show you exactly how this powerful visualization tool works and how it can help you make smarter, […]
Do you want to create content that your audience loves and that helps your business grow? You’re not alone! Many people struggle with this. The good news is that you can use data (real numbers and facts) to build an SEO content strategy that works. Using real data helps you create content that brings more […]
If you’re running ads on TikTok, you already know the traffic and revenue potential this platform provides. But do you actually know which ads are bringing revenue to your website? I’m guessing, probably not. Many website owners can’t tell if their TikTok campaigns are bringing in real revenue or just empty views and clicks. Here’s […]
You know what keeps me up at night? Thinking about all the sales our users might be losing from abandoned shopping carts. Let me drop a crazy number on you – about 70% of shoppers ditch their carts before buying! I know, right? That means if 10 people fill up their carts, only 3 actually […]
Alright, let me guess. You want to take advantage of Google Search Console Insights – smart move! When I first heard about its launch in 2021, I was honestly a bit confused. Another Google tool? Did I really need it? But after using it for a while, I discovered it was a game-changer for content […]
Need help with your Google Analytics tracking ID? Locating and understanding your Google Analytics tracking ID (now called Measurement ID) is challenging and many website owners struggle with this essential piece of tracking code. But don’t worry! In this article, I’ll explain everything you need to know about your Google Analytics tracking ID – what […]
If you’re running a business or working in marketing, you need to know how your website is doing. Making smart decisions backed by data is key to growing your business. That’s where Google Analytics reports come into play—they provide loads of insights about your site’s visitors, how they behave, and much more. The latest version, […]
Are you finding it tough to get your website to show up higher in search results? Trust me, I know exactly how frustrating that can be, and I’m here to help you increase SEO rankings in ways that really work. It’s common knowledge that most people don’t look beyond Google’s first page. And since the […]