Do you run PPC ads on Google, Bing, or Meta and run an eCommerce store? The new ExactMetrics PPC Ad Tracking addon is for you! Running PPC ads is a great way to increase your sales and make more money, but they can be complicated to set up and properly track in Google Analytics. You […]
Looking at your referral traffic in Google Analytics and wondering what it really is and how it works? In general, referral traffic is a very good thing. It means that other websites are linking to yours and sending you some traffic! There are a few different ways you can look at your referral traffic in […]
Are you looking for an easy way to set up and track Google Analytics custom events? With custom events, you can track extra information that’s not collected by default in Analytics. Custom events help you get a deeper understanding of how people use and interact with your website. You’ll get more detailed insights into user […]
Are you wondering how to set up Google Analytics email tracking? Tracking what your email traffic does on your website is a crucial part of understanding whether or not your emails are working to grow your business. So, it’s important to make sure your emails are being tracked correctly! Although Google Analytics has gotten smarter, […]
Your website is an incredibly important part of your business. Is it just as protected as the rest of your business? In order for your site to be safe, you absolutely need to know how to back up WordPress. Nobody expects a hacker to gain access to their site, an update to go very wrong, […]
Ready to set up WordPress conversion tracking to see if your visitors are taking action on your site? Are your SEO and other marketing efforts paying off? Setting up conversion tracking is the best way to measure how your site is performing. Google Analytics can tell you a lot of things, but without goals and […]
Do you want to create custom exploration reports in Google Analytics 4 (GA4)? These custom reports help you focus on the data and metrics that are truly important to your site. Data collection and reporting in GA4 works a little differently than in the previous version of Google Analytics. However, you should be able to […]
Do you ever feel like analytics data doesn’t tell you what you really want to know? Meaning you can see what your site visitors are doing, but you can’t figure out why they’re doing it. Now you have a tool to fill in the gaps when numbers fail you. Welcome to UserFeedback, the best WordPress […]
In 2022, Google announced that it will retire the previous version of Google Analytics in July of 2023, and focus all future resources on Google Analytics 4 (GA4). The old version, known as Universal Analytics (or GA3), was first introduced in 2014. To be exact, Google will stop collecting and feeding data to GA3 properties […]
Is your website optimized so that each webpage is focused on a single keyword or keyphrase? If so, you can track these focus keywords in WordPress to see how well your content and keywords are performing in Google searches. Once you have the ability to measure your keyword performance, you get a couple of huge […]