With over 17 million downloads and over 1 million websites, Google Analytics Dashboard for WordPress (GADWP) is the second most popular analytics plugin in the WordPress.org repository.
Today, I’m thrilled to announce that we have acquired the GADWP plugin from Alin Marcu and rebranded it as ExactMetrics.
Alin has done a phenomenal job in building an amazing product and community. As he wanted to pursue his next venture, he was looking for a new home for this extremely useful plugin.
Given our experience running the most popular WordPress analytics plugin, MonsterInsights, this was a perfect fit for our family of products.
Who are we?
Hi, my name is Syed Balkhi. I’m the founder of Awesome Motive, and we build amazing products that help small businesses grow and compete with the big guys.
We’re the team behind some of most popular plugins and resources including:
- WPBeginner – the largest free WordPress resource site for beginners.
- OptinMonster – popular conversion optimization software that helps you convert abandoning visitors into subscribers and customers.
- WPForms – the most beginner friendly WordPress contact form plugin.
- MonsterInsights – the most popular Google Analytics plugin for WordPress.
- WP Mail SMTP – the most popular SMTP plugin for WordPress.
Yes, we know a thing or two about building awesome products that customers love (at scale).
What does this acquisition mean for existing users?
Aside from new ownership and the new name, it’s business as usual. You can continue to use the plugin that you love without any interruptions.
In a future release, you will see the plugin icon change in the WordPress admin area.
With our experience and a dedicated team, we will be adding new features and improvements to ExactMetrics in the near future.
What’s Coming Next?
Our work is just starting.
Running an analytics plugin at scale comes with plenty of challenges. We have learned a lot from our experiences over the last several years.
We want to take what we learned from MonsterInsights and combine it with the best of ExactMetrics to create a new version that we know you will love.
This includes in-depth reporting for each use-case: publishers, eCommerce, forms, custom dimensions, etc.
It’s a massive task, but we’re up for the challenge. I will keep you guys updated as we roll-out new features.
I want to thank Alin for all the hard work he put in GADWP, and I wish him all the best in his future endeavors.
I also want to thank all users who have supported this plugin so far, and I hope to earn your support for years to come.
CEO of Awesome Motive Inc.