Google Analytics Dashboard for WordPress (GADWP) is Now ExactMetrics

Last Updated on May 11, 2018 by Syed Balkhi

With over 17 million downloads and over 1 million websites, Google Analytics Dashboard for WordPress (GADWP) is the second most popular analytics plugin in the repository.

Today, I’m thrilled to announce that we have acquired the GADWP plugin from Alin Marcu and rebranded it as ExactMetrics.

Alin has done a phenomenal job in building an amazing product and community. As he wanted to pursue his next venture, he was looking for a new home for this extremely useful plugin.

Given our experience running the most popular WordPress analytics plugin, MonsterInsights, this was a perfect fit for our family of products.

Who are we?

Hi, my name is Syed Balkhi. I’m the founder of Awesome Motive, and we build amazing products that help small businesses grow and compete with the big guys.

We’re the team behind some of most popular plugins and resources including:

  • WPBeginner – the largest free WordPress resource site for beginners.
  • OptinMonster – popular conversion optimization software that helps you convert abandoning visitors into subscribers and customers.
  • WPForms – the most beginner friendly WordPress contact form plugin.
  • MonsterInsights – the most popular Google Analytics plugin for WordPress.
  • WP Mail SMTP – the most popular SMTP plugin for WordPress.

Yes, we know a thing or two about building awesome products that customers love (at scale).

What does this acquisition mean for existing users?

Aside from new ownership and the new name, it’s business as usual. You can continue to use the plugin that you love without any interruptions.

In a future release, you will see the plugin icon change in the WordPress admin area.

With our experience and a dedicated team, we will be adding new features and improvements to ExactMetrics in the near future.

What’s Coming Next?

Our work is just starting.

Running an analytics plugin at scale comes with plenty of challenges. We have learned a lot from our experiences over the last several years.

We want to take what we learned from MonsterInsights and combine it with the best of ExactMetrics to create a new version that we know you will love.

This includes in-depth reporting for each use-case: publishers, eCommerce, forms, custom dimensions, etc.

It’s a massive task, but we’re up for the challenge. I will keep you guys updated as we roll-out new features.

I want to thank Alin for all the hard work he put in GADWP, and I wish him all the best in his future endeavors.

I also want to thank all users who have supported this plugin so far, and I hope to earn your support for years to come.


Syed Balkhi
CEO of Awesome Motive Inc.

Comments  Leave a Reply

  1. yogesh baghel May 12, 2018 at 10:04 am

    it’s a wonderful plugin

  2. very impressive, thanks for information.

  3. Yey!
    I love your work at WPBeginner so I’m sure this will be great! 😀 I have to say I prefer GADWP before MonsterInsights (sorry) but looking forward to what kind of magic you can create in the future!
    Best wishes, and a big THANK YOU to Alin Marcu aswell!

    1. Thanks Veronica 🙂

  4. I will be learning it soon, in fact I’m beginning to now. Thanks.

    1. Thanks Dennis 🙂

  5. Dr. Najeebullah Mahboob May 13, 2018 at 2:57 am

    Do you have free plug in?

    1. Yes, it is free.

  6. So, it will have some pro features? ;/

    1. Hey Veronica, yes in time we will add some pro features. But the core plugin and what it offers will remain free 🙂

  7. MARK ARMSTRONG May 13, 2018 at 8:46 am

    Best of luck in the new addition to your family of products.

    1. Thanks Mark 🙂

  8. Well done! Great plugin!

    1. Thanks Antonio

  9. Please keep the old version provided as well 🙂

    1. The old version will always be available like all other WP plugins in the SVN 🙂

  10. You are awesome
    Good luck guys 🙂

  11. I very like your work, well done

  12. Marius Sonnentag May 14, 2018 at 4:01 am

    I hope it will not be abandonned after building your new awesomeness.

    The individual Event tracking settings for Links, Hashmarks, Scroll-depth, Affiliate-links, Contact-Forms and so on are just superb by this plugin. I hope i can keep on using it.

    1. Hi Marius,

      Absolutely you’ll be able to continue using the features that you love.

      We are not planning to abandon this plugin, but rather learn from it to make both of our plugins really awesome 🙂

  13. Thanks for the Info.
    One problem tough is your announcement message in WordPress is displayed on every screen in the admin area, and doesn’t vanish when clicking the close icon; it just reappears, which is very annoying. I’m using the latest GADWP.

    1. Hi Nicolas,

      The notice that we created is dismissible. If it’s not closing, then it’s likely another plugin causing the options to not be set. We helped another user solve this issue because one of their other plugins (Social Warfare) was causing the problem.

  14. Thanks Syed Balkhi

  15. since the take over the plug in does not work . so I am guessing I am gonna be off

    1. Hi Jason, what’s not working in the plugin? Please send us an email and we’d be happy to help.

  16. Hi! I noticed your note, “MonsterInsights – the most popular Google Analytics plugin for WordPress.” …. as a beginner, should I start using Monster Insights instead of Exact Metrics?

    1. Hey Mar, I’d personally start with MonsterInsights right now because it offers more beginner friendly reports.

  17. gr8 job bro

    1. Thanks Abish 🙂

  18. Thanks for your notice it will be a pleasure to continue working with your company

    Joan Manuel
    Manager by

    1. Thanks Joan 🙂

  19. So…you bought your competition. Will slowly fade GADWP out in favour of Monster Insights. $PROFIT$

    To be clear, there’s nothing actually wrong with this. It’s just a bummer for competition. Now pay $199 for Optimize and AMP integration!

    1. Hi Craig,

      We do not have any plans to fade away GADWP in favor of MonsterInsights. Both plugins will continue to operate independently.

      We look forward to earning your trust / support.

  20. To sad, this plugin will be premium (if you paid, you can use it)

    1. Hi Donald, the core GADWP plugin will continue to remain free always 🙂

  21. Thanks for the update!

  22. Thank you

  23. We’re glad to use this analytics plugin for WordPres

    1. Thanks Wiola for your support.

  24. GADWP is one of the best plugins for tracking WP blogs. I’m very much satisfied with this plugin and I’ve shifted to this plugin on all of my blogs. TBH I love to prefer this over MonsterInsights plugin. I’m happy to see it in your family and wish to see more from it. But please don’t limit its functionality in future by launching a premium plan. Love to see it as free.
    BTW why did you acquire this when you already have the best plugin of sam kind with you?
    Not every blogger can afford premium stuff.

    1. Hi Sam,

      We’ll continue to keep GADWP’s core functionality as free. The reason why we acquired it is to make sure this plugin doesn’t fall into the hands of a wrong buyer. Alin was looking to sell the plugin, and given our experience working with analytics at scale, it made sense.

  25. Congratulations Syed
    You are pushing things forward and making the WP community more awesome

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