A few weeks ago, we’ve pushed out an update to ExactMetrics that supports Global Site Tag (gtag.js), the latest Google Analytics tracking technology, and helped existing customers to easily move to the new tracking system.
Today, with ExactMetrics 6.6, we’re moving one step forward towards the goal of making Google Analytics tracking future proof.
With this release, ExactMetrics will be using Global Site Tag as the default tracking script for all users.
Besides that, we’ve also revamped the way Google Ads addon can be setup. You can set up Google Ads tracking with a click of a button without having to touch a single line of code.
Here are all the details…
New Default Tracking Option
Just a few weeks ago, we switched ExactMetrics tracking code from analytics.js to gtag.js for new customers. On top of that, we also provided a limited-time option for existing users to migrate to gtag.js from analytics.js within seconds.
And starting today, Global Site Tag (gtag.js) will be the default tracking method for all ExactMetrics users. What this means is that anyone using the older tracking code will be automatically moved to the latest version (Global Site Tag).
But if you’re feeling anxious about what will happen to your existing custom codes or any event tracking you’ve set up using another plugin, then don’t worry – we’ve got you covered. Our team has built a special system that will automatically run custom analytics.js codes and events through gtag.js.
Since gtag.js is a centralized script tag, capable of sending data to all Google marketing and analytics tools, it helps uncover deeper insights about your audience and make data-based decisions to grow your business. Plus, it saves you the time and effort typically required to hard-code specific tags for different Google tools.
Set Up Google Ads Tracking with a Single Click
Another feature we’re introducing in this release is allowing users to set up Google Ads tracking on their site without the need to edit code.
When it comes to tracking Google Ads performance, you’d have to enter a tracking code on every page of your website. This process is time-consuming and tricky for beginners, as it requires going through the website’s code.
But with the latest ExactMetrics Ads addon, all you have to do is enter the Google Ads conversion ID (AW-123456789) and it will automatically set up tracking for you.
And that’s it for today!
You can now use ExactMetrics 6.6 and its new features. Click here to get started today!
And stay tuned for more upcoming features and updates. We’ve got a lot more stuff in the pipeline.
Lastly, we’d like to thank you for helping us make ExactMetrics the best premium WordPress Analytics plugin.