Running an online store means juggling a lot of data. You’re checking which products sell, where your customers come from, when they buy, and which items get refunded. Then there’s your advertising. Trying to set up Google Ads campaigns while constantly switching between WordPress and Google’s interface. It’s frustrating, time-consuming, and honestly? Most store owners […]
Another year is in the books, and you’re probably wondering: Did my website actually grow in 2025? Which marketing efforts paid off? What should I do differently this year? Most website owners waste hours digging through Google Analytics reports, trying to piece together their annual performance. Some never get around to it at all, missing […]
If you run an online business, here’s a scenario that probably plays out constantly: You add a new call-to-action button to your website. You’re confident it’ll drive conversions, but tracking its performance means diving into complex event setup, custom code, or toggling between multiple tools. Or maybe you launch a major site update and want […]
Understanding what drives traffic to your website is everything. Your organic search performance tells you which keywords are working. Your paid ads show you which campaigns are converting. But if you can’t easily see the patterns in your SEO data or track the ROI for your paid ads, you’re making decisions in the dark. ExactMetrics […]
Running Google Ads can feel overwhelming when you’re switching between multiple platforms, trying to decode complicated settings, and wondering if you’re actually getting results. I’ve been there – juggling Google Ads, Google Analytics, and WordPress dashboards just to understand how my marketing efforts are performing. That’s exactly why I’m excited to share something that changes […]
Picture this scenario: You’re looking at your Google Analytics dashboard, feeling pretty good about those impressive social media traffic numbers. Meanwhile, you’re pumping serious budget into Google Ads because the clicks look promising. But here’s what the data often reveals when you dig deeper—that “high-performing” social traffic has a conversion rate near zero, while your […]
Pinterest is a powerhouse in the eCommerce space, with studies showing that an incredible 89% of its 400+ million monthly users are actively looking to make purchases. Let that sink in for a moment. If you’re running Pinterest ads, you’re sitting on a goldmine of potential customers. But here’s the million-dollar question: Do you really […]
If you’re running ads on TikTok, you already know the traffic and revenue potential this platform provides. But do you actually know which ads are bringing revenue to your website? I’m guessing, probably not. Many website owners can’t tell if their TikTok campaigns are bringing in real revenue or just empty views and clicks. Here’s […]
You know what keeps me up at night? Thinking about all the sales our users might be losing from abandoned shopping carts. Let me drop a crazy number on you – about 70% of shoppers ditch their carts before buying! I know, right? That means if 10 people fill up their carts, only 3 actually […]
![[New] Overview Tabs Feature: Effortlessly Customize Your Data](https://www.exactmetrics.com/wp-content/uploads/2025/01/new-overview-tabs-feature-1-1250x600.png.webp)
Analytics and data can be overwhelming and nobody wants to go through endless pages and reports to find the metrics that matter. And there’s nothing more frustrating than staring at data that isn’t relevant to your specific needs! That’s why I’m thrilled to announce our latest game-changing feature in ExactMetrics 8.3.1 – one that puts […]