Do you have a Google account or a Google Analytics account? These are actually two separate Google products.
If you’re using any Google product, such as Gmail, Google Analytics, Google Ads, and so on, then you have a Google account.
Follow this guide to determine if you already have an Analytics account, or to learn how to create one.
Step 1: Sign In to Google
Go to analytics.google.com and click on the Sign in to Analytics link.
You’ll need to sign in to your Google account if you have one. If you don’t have one, you can click Create account to create an account.
Step 2: View your existing Google Analytics account or Create a new one
After signing in, you’ll either see reports for your existing Google Analytics account and property:
Or you’ll need to create a new Google Analytics account. Click Sign Up to get started.
You’ll be prompted to enter a name for your Account. You can use your name or your company’s name.
Customize your data sharing options, or go with what’s recommended and click Next.
From here, you can decide which Google Analytics property type you’d like to create:
Universal Analytics
The first step is to name your new Google Analytics account. Normally this can be named after your business or company name. Once done, click Next.
Now you’ll name the Google Analytics property, which can be your website’s name.
Before clicking Next, you’ll need to click on the Show advanced options link.
By default, creating a new Google Analytics property creates a GA4 property type. To create a Universal Analytics property, you’ll need to enable the option Create a Universal Analytics Property.
Insert your website’s URL and then click Next.
Lastly, select the appropriate information that best describes your website or business, click Create and accept the terms of service.
Google Analytics 4
Creating a GA4 property follows the same steps as above, but is much simpler. First, you’ll need to name your Google Analytics account and then click Next.
When setting up your property, give it a name (such as your website’s name) and make sure the time zone and currency is set correctly before clicking Next.
Provide your business information and then click Create. You’ll be prompted to accept the Terms of Service and the Data Processing Amendment and then you’re done!
The next step would be to create a data stream, but ExactMetrics automatically creates this for you when you connect your GA4 property to ExactMetrics.
You did it! Now you know if you have a Google Analytics account, and if you didn’t have one, you just created one.
What’s next? Connect Google Analytics to ExactMetrics: How to Connect to Google Analytics.