Google Permissions for oAuth

ExactMetrics makes Google Analytics implementation easy by working as seamlessly as possible with your Analytics account.

To provide this experience, we require several permissions during the standard oAuth flow. This guide will list the Google permissions ExactMetrics may require, as well as why we require them.

Based on the version of ExactMetrics you’re using, the exact permissions required will vary. Enterprise editions with custom functionality might require additional permissions, depending on the Enterprise user’s needs and features used.


Google Analytics (View, Edit, Provision)


This permission is used by ExactMetrics to create custom reporting dashboards inside WordPress. This is done by viewing and retrieving analytics data.

We require the edit permission to easily sync Google Analytics settings with ExactMetrics settings. Some examples might be:

  • Turn On eCommerce Tracking
  • Add UserID view feature

This saves our users the extra step of having to navigate to their Analytics account to adjust these settings manually.

If a user is new to Google Analytics, granting provision access means a user can easily make an Analytics account going through Google’s oAuth flow as part of their Google Analytics Provision API.

Google Webmasters (Search Console)

ExactMetrics requires this permission to verify domain ownership and to create a Search Console report within WordPress. This is done by viewing and retrieving data from the user’s Search Console account.

Google Userinfo Profile

ExactMetrics requires this permission for locale detection and translation in order to match user preferences.

Additionally, this permission is utilized in the following ways:

  • To enable Login with Google functionality
  • For security permissions retainment/enforcement
  • Marketing new features/offers
  • For ownership detail monitoring