How to Find Enhanced Ecommerce Reports in Google Analytics

Enhanced eCommerce reports in Google Analytics can provide critical information on how your eCommerce site is performing.

Follow this guide to find eCommerce Reports within Google Analytics.

Below are steps for users who have a Google Analytics 4 (GA4) property or a Universal Analytics (UA) property. If you’re not sure what kind of property you have, check out our guide to understand the differences between GA4 and UA.


  1. Your website has eCommerce set up.
  2. (UA Only) Enhanced eCommerce is enabled within Google Analytics

Where to Find Your Enhanced eCommerce Reports (UA only):

Step 1: Sign in to your Analytics account.

Step 2: Choose the correct view for your property:

Step 3: Under Reports click on Conversions » Ecommerce » Overview.

Step 4: You should be able to view the enhanced eCommerce reports.

If you’re not seeing any data and you’ve just set up eCommerce, it takes some time for data to show up in Google Analytics.

Where to Find Your Ecommerce purchases Report (GA4 only):

Step 1: Go to and sign into your Google Analytics account

Step 2: Choose your GA4 property in the account picker.

Step 3: Your eCommerce report is under Reports » Monetization » Ecommerce purchases.

Remember, it can take up 24 to 48 hours before data appears in reports if you’ve just recently created a GA4 property.


That’s all! You now know where to find your eCommerce reports in Google Analytics.

Interested in tracking your forms conversions? Check out our guide: How to Get Started With the Forms Addon.