How to Get Started With the Forms Addon

Want to track the number of views and conversions for your WordPress forms? The ExactMetrics Forms Addon makes form tracking easy and works seamlessly with WPFormsFormidable Forms, and other WordPress forms plugins.

When you install and activate the ExactMetrics Form addon, you enable the following features:

  • Automatically add event tracking for form submissions and impressions in Google Analytics.
  • Removing the need to make thank you pages to track form submission goals (which are inaccurate).
  • See which forms have the most conversions.
  • Provide insight to optimize your forms for better results.

This guide will detail how to install the addon, as well as how to view your form conversion stats within WordPress and Google Analytics.

Prerequisites:

  1. You are an ExactMetrics Pro user or higher.
  2. ExactMetrics is installed and activated.

How to Install the Forms Addon

Log in to your WordPress website and click into ExactMetrics » Addons.

Under the Forms addon, click the Install button.

After the add-on installs, it will also auto-activate. If needed, you may click the Activate button to manually activate the addon.

That’s it! You’ve installed and activated the ExactMetrics Forms addon.

How to View Your Form Conversion Stats in WordPress

Prerequisites:

  • You’ve waited some time for Google Analytics to collect data.
  • If you’ve just recently created your Google Analytics account, it usually takes about 24 to 48 hours for data to start showing up in Google Analytics.

Once you’ve collected some data, you can find your form conversion stats in WordPress through ExactMetrics Reports.

Simply click into ExactMetrics » Reports » Forms:

How to View Your Form Conversion Stats in Google Analytics

Prerequisites:

  • You’ve waited some time for Google Analytics to collect data.
  • If you’ve just recently created your Google Analytics account, it usually takes about 24 to 48 hours for data to start showing up in Google Analytics.

Step 1. Log into your Google Analytics account.

Step 2. Under the Behavior report, click Events » Overview.

Step 3. Click the event category form.

 

Step 4. To see separate stats for each form on your site, click the primary dimension of Event Label:

 

Step 5. To see impressions and conversion numbers for a specific form, click on the name of a form:

 

Step 6. If you’re interested in more granular data, click open the Secondary Dimension drop-down item.

From here you can set the secondary dimension to see extended data about your forms. For example, you can choose Title or Page:

And then the additional dimension will be included in the table:

You can also do this with custom dimensions ExactMetrics adds, or view visitor source data or technical data (user system, browser, operating system).

 

You did it! Now you know how to track and view your WordPress form conversions.

What’s next? Check out our getting started guide and checklist and continue with your advanced ExactMetrics setup.