Update Your Privacy Policy

Are you updating your privacy policy for compliance with the EU GDPR? Follow this guide for details to include in your updated privacy policy.


  1. You’ve read our main guide: Getting Started with the EU Compliance Addon.
  2. Read the bottom of this guide for an important legal disclaimer.

We strive to make compliance related to Google Analytics for the EU GDPR as easy as possible.

We recommend updating your privacy policies to more explicitly cover Google Analytics. One way is to describe the various cookies used by Google Analytics.

To view the latest information on Google Analytics cookies being used, see their documentation.

We provide the table below for convenience only and do not guarantee accuracy:

Cookie NameExpiration TimeDescriptionWhich ExactMetrics Users
_ga2 yearsUsed to distinguish users. Stores the ClientID, a unique and randomly generated string, so that the user can be associated on future visits, the date of first visit and version of GA cookie.All Users
_gid24 hoursStores the ClientIDAll Users
_gat1 minuteThrottles the number of requests a user does to Google Analytics’s serversAll Users
ga-disable-{YOUR UA CODE}NeverIf a user opts out via ExactMetrics’s opt out system or the official Google do not track methods, this cookie prevents Google Analytics from tracking the user.All Users
AMP_TOKEN30 seconds – 1 year (varies)Identifies a user who was first given a ClientID on an AMP (Accelerated Mobile Page) version of your site. The length of time stored varies, with users who visit the AMP page first, and visit more frequently getting higher durations.AMP Addon Users
__utmx18 monthsFor users utilizing Google Analytics’s Content Experiments feature, this cookie determines if a user is included in an experiment.EM users using Content Experiments
__utmxx18 monthsFor users utilizing Google Analytics’s Content Experiments feature, this cookie determines when a user’s experiment ends.EM users using Content Experiments

That’s it! You learned about the cookies Google Analytics uses for tracking site performance.

What’s next? Continue on with our EU Compliance guide: Getting Started with the EU Compliance Addon.


Legal Disclaimer: This addon is designed to automate some of the settings change required to be in compliance with various EU laws however due to the dynamic nature of websites, no plugin can offer 100% legal compliance. Please consult a specialist internet law attorney to determine if you are in compliance with all applicable laws for your jurisdictions and your use cases.

As a website operator, it is solely your responsibility to ensure that you are in compliance with all applicable laws and regulations governing your use of our plugin.

ExactMetrics, its employees/contractors, and other affiliated parties are not lawyers. Any advice given in our support, documentation, website, other mediums or through our services/products should not be considered legal advice and is for informational and/or educational purposes only and are not guaranteed to be correct, complete or up-to-date, and do not constitute creating/entering an Attorney-Client relationship.