Did you know Google has been quietly rolling out a page experience update for search results?
As part of the update, which began rolling out in June 2021, Google started using Core Web Vitals scores as a ranking factor. So, if you don’t pass their Core Web Vitals assessment, you may lose search rankings and organic traffic.
If you’re a Google Analytics user and your Analytics tracking script isn’t optimized for high performance, chances are it will affect your Core Web Vitals score, and keep your website from passing the assessment.
But, no worries for ExactMetrics users!
Today, we’re excited to announce a new ExactMetrics release that includes an update to how our main tracking script loads on your website. With this release, you get every little millisecond of speed you need to get ahead of the competition in your Core Web Vitals score.
On top of that with this release, you can seamlessly integrate ExactMetrics with the All in One SEO plugin. That way, you can track how their focus keyword and TruSEO score correlate with your traffic.
Faster Script + Updated Performance Addon
With the new release, ExactMetrics script loading has been updated and improved for a better Core Web Vitals score.
Aside from faster script loading, ExactMetrics also comes with an updated Performance addon, which allows you to host your gtag.js script locally on your own server. That way, you can make your load time as short as possible by reducing the number of external resources your website has to make.
By default, Google Analytics has a two-hour cache time. By serving the script locally, you can have full control over the caching of the file, which further reduces load time.
Plus, our Performance addon will automatically fetch the latest gtag.js file from Google every 24hrs to make sure it’s up to date.
Integration with All in One SEO
In addition to script loading speed, this update includes a new integration with the All in One SEO plugin. Now, you’ll be able to use their focus keyword and TruSEO scores as custom dimensions. By adding both TruSEO and focus keyword as custom dimensions, you’ll be able to see how they correlate with your traffic in Google Analytics.
TruSEO is a score given to your content based on how optimized it is, and focus keyword is the main keyword you hope to rank a piece of content for. By adding these two data feeds into your Google Analytics as custom dimensions, you’ll be able to answer questions like:
- Is your best optimized content getting the most views?
- Which focus keywords are bringing in the most organic traffic?
- Is there content with a low TruSEO score that’s performing pretty well? Optimize it to see it perform even better.
Some of this new data will be available to look at right in your ExactMetrics dashboard under the Dimensions report.
This will add yet another way for you to gain insight into your traffic and make the right decisions to grow your business.
That’s all for this release!
These new features are now available in ExactMetrics. Click here to get started today!