How to Get Started With the PPC Tracking Addon

Are you using WooCommerce, EasyAffiliate, Easy Digital Downloads, GiveWP, LifterLMS, MemberPress, or Restrict Content Pro? Are you looking to determine how effective your ads are for your online store?

The ExactMetrics PPC Tracking addon makes it easy to get started with tracking your ad conversions for Google Ads, Bing Ads, or Meta (Facebook) Ads within a few clicks.

Learn more by following this guide.


  1. You’re an ExactMetrics Pro user or higher.
  2. ExactMetrics is installed and authenticated with Google Analytics.
  3. You’ve deactivated the Ads addon.

Installing the PPC Tracking Addon

While logged into your WordPress site, head into ExactMetrics » Addons.

First, ensure the Ads addon is not active. If it is, please click on Deactivate.

Next, find the PPC Tracking addon and click Install.

Install PPC Tracking Addon

Once the addon installs, it will auto-activate. If needed, you can click the Activate button to manually activate the plugin.

Ads Conversion Tracking Inside ExactMetrics

Go to ExactMetrics » Settings » Conversions » Ads Tracking, where you’ll be able to insert the following:

  • A Google Ads conversion ID (and conversion label for eCommerce tracking)
  • A Meta (Facebook) pixel ID
  • A UET tag ID from Bing

Please make sure to install and activate the eCommerce addon first before inserting a Google Ads conversion label.

Once you’ve inserted your tracking IDs, make sure to click Save Changes.

That’s it! You’ve enabled advanced ads tracking on your website with a few clicks.