How to Set Up Site Search Tracking

Are you interested in what your visitors are searching for while on your site? ExactMetrics automatically tracks your site searches, but you’ll also need to adjust some Google Analytics settings to properly set up site search tracking.

Follow this guide to learn how and why.

Step 1: Open Your Settings in Google Analytics

Log in at analytics.google.com and choose the correct site to enable site search tracking for.

 

Click Admin.

 

Under the View column, make sure the correct view is chosen and click View Settings.

 

Step 2: Enable Site Search Tracking

Find the Site Search Settings section and turn On the toggle for Site search Tracking.

 

An input field to enter a Query parameter will appear.

 

The “query parameter” to enter in this case would be the “s” that appears in your WordPress site’s URL.

In this example, “s” is the query parameter, while “exit-intent” is the search term.

Step 3: Check “Strip Query Parameters”

Check the option Strip query parameters out of URL to enable it.

If this option is not enabled, Analytics will track the following as separate page visits:

  • mysite.com/page?s=1
  • mysite.com/page?s=2

If the option is enabled, the query parameters are removed from the URLs, allowing Analytics to recognize page visits as mysite.com/page.

Step 4: Save Changes

Last step is to click Save.

You can now go to Behavior » Site Search » Overview to view data on search terms that users are searching for within your WordPress site.

 

You did it! You learned how to properly set up site search tracking.