Pinterest is a powerhouse in the eCommerce space, with studies showing that an incredible 89% of its 400+ million monthly users are actively looking to make purchases.
Let that sink in for a moment.
If you’re running Pinterest ads, you’re sitting on a goldmine of potential customers. But here’s the million-dollar question: Do you really know how your Pinterest ads are performing?
Can you pinpoint exactly which campaigns are driving real sales versus just racking up pretty engagement numbers?
If you’re like most advertisers, you’re probably making decisions based on partial data and gut feelings. Maybe you’re checking basic metrics like clicks and impressions, but the full picture? That’s been frustratingly out of reach.
Until now.
Today, I’m thrilled to announce a game-changing addition to ExactMetrics 8.5: Complete Pinterest PPC Ads Performance Tracking!
This powerful enhancement to our PPC tracking capabilities gives you full insight into your Pinterest advertising effectiveness, all while maintaining our commitment to a code-free setup.
Getting Started Using Zero Code
For existing ExactMetrics Pro users who’ve upgraded to version 8.5, the setup process is straightforward.
First, ensure your PPC Tracking addon is active and navigate to ExactMetrics » Settings » Conversions.
Expand the PPC Ads Pixel Tracking field and scroll down to locate the Pinterest Ads Tracking section:
Enter your Pinterest Tag ID, API Token, and Ad Account ID for the most accurate tracking.
That’s all it takes to start gathering comprehensive Pinterest advertising data!
The new Pinterest tracking feature seamlessly integrates with popular eCommerce platforms like WooCommerce and Easy Digital Downloads, providing real-time social media ROI tracking for all your Pinterest ad campaigns.
With advanced UTM parameter support and complete conversion tracking across your entire sales funnel, you’ll have everything you need to optimize your advertising strategy.
Then, check out your campaign performance in the Campaigns Report under Traffic » Campaigns in ExactMetrics:
This powerful new feature is perfect for online retailers seeking to expand their social commerce presence, digital content creators monetizing Pinterest traffic, and marketing professionals managing multiple Pinterest ad accounts.
These new tracking capabilities are immensely valuable for any business looking to tap into Pinterest’s highly engaged audience.
Every moment without proper Pinterest ad tracking means potentially wasted ad spend and missed opportunities. With ExactMetrics 8.5, you can track actual revenue generated from Pinterest campaigns, identify your most profitable ad creatives, and measure true ROI – all from one dashboard.
If you’re already an ExactMetrics Pro user, update to version 8.5 today to track your Pinterest ads.
Not yet using ExactMetrics? Get started now and unlock the full potential of your Pinterest advertising efforts.
That’s it for this release!
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