Getting Started with Privacy Guard

Looking to automatically remove Personally Identifiable Information (PII) before it’s sent to your Google Analytics property, for better security and compliance?

ExactMetrics makes this easy with Privacy Guard. Follow this guide to learn more.


  1. You’re an ExactMetrics Plus user or higher.
  2. Your ExactMetrics is installed and activated.
  3. Google Analytics is already authenticated on your website.
  4. Please also review the legal disclaimer at the end of the guide.

ExactMetrics makes it easy to safeguard user information by automatically stripping out potential PII from a URL or a form submission, before data is sent to Google Analytics.

To enable Privacy Guard, simply go to ExactMetrics » Settings » Engagement » Privacy Guard to turn the option on.

ExactMetrics will automatically detect sensitive information such as:

  • Full names
  • Usernames
  • Email Addresses
  • Physical Addresses
  • Longitude and Latitude

Preventing this information from being tracked helps with the protection of user data.

Legal Disclaimer: This feature is designed to automate some of the settings change required to be in compliance, however due to the dynamic nature of websites, no plugin can offer 100% legal compliance. Please consult a specialist internet law attorney to determine if you are in compliance with all applicable laws for your jurisdictions and your use cases.

As a website operator, it is solely your responsibility to ensure that you are in compliance with all applicable laws and regulations governing your use of our plugin.

ExactMetrics, its employees/contractors, and other affiliated parties are not lawyers. Any advice given in our support, documentation, website, other mediums or through our services/products should not be considered legal advice and is for informational and/or educational purposes only and are not guaranteed to be correct, complete or up-to-date, and do not constitute creating/entering an Attorney-Client relationship.

That’s all! You now know how to enable Privacy Guard in ExactMetrics.

Next, learn how to exclude other parameters from your URLs in our guide: How To Exclude Query Parameters.