It’s useful to track when users click a link to exit your site, but what about having insight on where are these users coming from?
Follow this guide to find the source of outbound traffic in Google Analytics.
Step 1. Within your Google Analytics account, click into Behavior » Events » Overview
Step 2. Click the Event Category of “outbound-link”. Set the Secondary Dimension to “Source.”
Step 3. This should filter the view and display the source of all the outbound link traffic.
Here, you can see the top source for outbound clicks is Google. You are now able to view the source of outbound link clicks on your website!
Need to setup affiliate link tracking with Google Analytics? Read our guide: How to Set Up Affiliate Link Tracking in WordPress.