It’s useful to track when users click a link to exit your site, but what about having insight on where are these users coming from?
- Your ExactMetrics is installed and activated.
- You’ve already set up outbound link tracking.
- You’ve waited some time for Google to collect some data.
- You’ve cleared your cache (if you are using a caching plugin).
To find the source of outbound traffic…
Step 1. Go to analytics.google.com and click into Explore.
Step 2. To create a new custom report or new exploration, click Blank.
Step 3. Next, you’ll set up your variables as listed below to be able to view your outbound link sources:
Click on the + (plus sign) next to Dimensions, Metrics, Rows and Values to add the following variables…
- Dimensions: Source, Link URL
- Metrics: Views
- Rows: Source, Link URL
- Values: Views
Make sure to also give your custom report or exploration a name. Now you’re done!
Step 4. You can revisit this new custom report anytime while in the Explore page. Your report will appear within the table:
Now you know how to view the source of your outbound link clicks in Google Analytics!
Need to setup affiliate link tracking with Google Analytics? Read our guide: How to Set Up Affiliate Link Tracking in WordPress.