At ExactMetrics, we recommend using both Google Analytics property types UA and GA4 to track data for your WordPress site. This can be achieved using our Dual Tracking feature.
Follow this guide to learn how to set up Dual Tracking.
Find Your GA4 Measurement ID or UA Tracking ID
A GA4 property has a Measurement ID, which is in the format of G-XXXXXXXXXX.
To find your Measurement ID, go to Admin » Property » Data Streams and then click into the data stream:
A UA property has a Tracking ID, which is in the format of UA-XXXXXXXX-X.
To find your UA Tracking ID, go to Admin » Property Settings:
Add Your Measurement ID or Tracking ID to ExactMetrics
You’ve located your Measurement ID or Tracking ID, now you can add it to ExactMetrics.
First, log into your WordPress site and go to ExactMetrics » Settings.
Under the Google Authentication section, you’ll see a Dual Tracking Profile option.
If you’re primarily connected with a GA4 property, copy your Tracking ID and then paste it into the option.
If you’re primarily connected with a UA property, copy your Measurement ID and then paste it into the option.
Once you insert the ID, the settings will be saved.
That’s it! You’re now dual tracking both a GA4 and UA property on your WordPress site.