How to Set Up Google Ads Conversion Tracking with WooCommerce with a Plugin

Do you have a WooCommerce site and want to set up Google Ads conversion tracking?

With ExactMetrics, we make it simple to track all your WooCommerce eCommerce data with Google Analytics and we also make it easy to implement your Google Ads conversion tracking for eCommerce.

Follow this guide for more information.


  1. Your Google Ads account is set up.
  2. Your ExactMetrics is already installed and Google Analytics is authenticated on your website.
  3. You’ve already installed and activated the eCommerce Addon.
  4. You’ve already installed and activated the Ads Addon or PPC Tracking Addon.
  5. You’ve already connected your Google Analytics account to your Google Ads account.

Awesome! If you’ve Completed those Prerequisites, Please Proceed to Step 1.

Overview: In this guide, there are a few steps, but they consist of:

  1. Logging into Google Ads.
  2. Collecting the required tracking code from Google Ads.
  3. Adding this tracking code into ExactMetrics.

Step 1. Please go to and log into your account:

Step 2. Navigate in the top right to Tools » Under the Measurement » click on Conversions.

Step 3. Click the blue “+” plus icon to add a conversion action to Google Ads.

Step 4. Click the Website conversion action type.

Step 5. Add a Conversion name that will be clear to you in the future. We’re recommending “WooCommerce Purchase” in this case.

Step 6. Select Purchase/Sale item from the category drop-down.

Step 7. Select the Don’t use a value item from the options being displayed.

Step 8: Set the Count option to Every

Step 9. Click the blue Create and Continue button.

Step 10. On the next page, click the Install the Tag Yourself button.

Step 11: Next click on Use Google Tag Manager.

Step 12: On this screen, you’ll see the Conversion ID and Conversion Label that you can use.

Please keep in mind that ExactMetrics supports a Conversion ID format of AW-123456789.

If your Conversion ID format shown is just 123456789, then simply preface this with AW- for the next step.

Step 13: Now insert your Conversion ID and Conversion Label into your WordPress site by going to ExactMetrics » Settings » Conversions » Ads Tracking.

Note: You can also track conversions for Bing and Meta Ads by using the PPC Tracking Addon instead of the Ads Addon.

Step 14. Click Save.

That’s awesome! You’ve just set up Google Ads conversion tracking for WooCommerce.

Now, not only do you have the best Google Analytics tracking for your WordPress website setup, but you’ve easily set up Google ads.

Next, please navigate back to our guide: Getting Started with ExactMetrics: Guide and Checklist for Advanced Metrics and continue setting up anything that might be relevant to your site, if you haven’t yet.