Scroll Tracking and Reporting

Easily track user engagement on your website using scroll tracking and reporting.

For ExactMetrics Plus customers and above, scroll tracking is automatically enabled. You’ll be able to see when visitors scroll 25%, 50%, 75%, or 100% down a page.

When a visitor scrolls, ExactMetrics triggers scroll tracking events in Google Analytics. Viewing scroll tracking stats allows you to effectively see which pages are the most engaging and which pages need improvement.

Within Google Analytics, there are two different areas where you can view your scroll tracking stats.

Prerequisites

  1. You are an ExactMetrics Plus or higher user.
  2. You’ve installed and activated ExactMetrics Premium on your website.
  3. Your Google Analytics is connected to ExactMetrics.
  4. You are using ExactMetrics 6.0.0 version or later.

How to Ensure Scroll Tracking is Setup

Step 1: The latest version of ExactMetrics is installed.

Step 2: ExactMetrics Premium is activated.

Step 3: Confirm that Scroll Tracking is turned on under ExactMetrics » Settings » Engagement.

Where to Find Scroll Tracking Depth Results in ExactMetrics

Within the Publishers Report, you can find scroll tracking stats next to the Interests section:

 

Determine how visitors are interacting with your website and decide the best place for calls to calls to actionads, and more, by utilizing the Average Scroll Depth.

Where to Find Scroll Tracking Depth Results in Real-Time in Google Analytics

Step 1: Log in to analytics.google.com with the email account that contains the profile for your site.

Step 2: Under reports, click into Real-Time » Events.

Step 3: In a new incognito window, pull up your WordPress website (make sure you’re not logged in).

Step 4: Make sure you’re on the home page of your website.

Step 5: While on the page, scroll 100% down to the bottom of the page.

Step 6: Check back on your Google Analytics Real-Time events. You should see the events you triggered by scrolling after a few minutes:

How to See Your Scroll Tracking Results in the Behavior Area in Google Analytics

Step 1: Log in to analytics.google.com with the email account that contains the profile for your site.

Step 2: Under reports, click into Behavior » Events » Overview.

Step 3: Find Scroll Depth under Event Category and click:

Step 4: For more granular information, click the primary dimension “Event Label”.

Step 5: This will display the number of events that are being triggered for each percentage of scroll tracking.

Step 6: Add secondary dimensions to see behavior for specific pages:

That’s a wrap! Your scroll tracking events are properly set up and now you’re able to view how users are engaging with your content.

Want to make custom link click events? See our guide here: How to Add Custom Link Attribution: Setup Custom Link Categories, Labels, and Actions