Easily track user engagement on your website using scroll tracking and reporting.
For ExactMetrics Plus customers and above, scroll tracking is automatically enabled. You’ll be able to see when visitors scroll 25%, 50%, 75%, or 100% down a page.
When a visitor scrolls, ExactMetrics triggers scroll tracking events in Google Analytics. Viewing scroll tracking stats allows you to effectively see which pages are the most engaging and which pages need improvement.
Within Google Analytics, there are two different areas where you can view your scroll tracking stats.
- You are an ExactMetrics Plus or higher user.
- You’ve installed and activated ExactMetrics Premium on your website.
- Your Google Analytics is connected to ExactMetrics.
- You are using ExactMetrics 6.0.0 version or later.
Where to Find Scroll Tracking Depth Results in ExactMetrics
Within the Publishers Report, you can find scroll tracking stats next to the Interests section:
Where to Find Scroll Tracking Depth Results in Google Analytics
Step 1: Go to analytics.google.com and make sure you’re viewing the correct Google Analytics property.
Step 2: Now open the Realtime report at Reports » Realtime so you can monitor real-time activity.
Step 3: Leave that window open and open a new separate private or incognito window.
Step 4: In this new window, go to the homepage of your WordPress site (while you are not logged in).
Step 5: While viewing your site as a site visitor, scroll all the way down the page.
Step 6: Go back to your Google Analytics Realtime report to see scroll_depth, which is triggered by scrolling down on your website.
It can be seen in the Event count card:
Scrolling Tracking Reports
Step 1: Go to analytics.google.com and make sure your GA4 property is selected in the account picker.
Step 2: Look for the event scroll_depth in the report found at Reports » Life cycle » Engagement » Events.
Step 3: To see Scroll Timing and Percentage data, click on scroll_depth to open a detailed report.
That’s a wrap! Your scroll tracking events are properly set up and now you’re able to view how users are engaging with your content.
Want to make custom link click events? See our guide here: How to Add Custom Link Attribution: Setup Custom Link Categories, Labels, and Actions