Running an online store means juggling a lot of data. You’re checking which products sell, where your customers come from, when they buy, and which items get refunded.
Then there’s your advertising. Trying to set up Google Ads campaigns while constantly switching between WordPress and Google’s interface.
It’s frustrating, time-consuming, and honestly? Most store owners end up making decisions based on incomplete data simply because getting the full picture takes too much effort.
That changes today.
ExactMetrics 9.0.0 brings two major updates that put critical eCommerce data and advertising tools right inside your WordPress dashboard.
Let’s dive into what’s new.
5 New eCommerce Reports That Actually Answer Your Questions
Good eCommerce data shouldn’t require a data analyst to interpret. You need quick answers to straightforward questions: Where are my sales coming from? When do people buy? Which products get refunded most?
ExactMetrics 9.0.0 adds five new eCommerce reports that give you exactly that—clear insights you can act on immediately.
Find them all under Reports » eCommerce:
1. Orders by Location
Understanding where your customers are located isn’t just interesting, it’s necessary. This data helps you:
- Identify your strongest markets for targeted campaigns
- Adjust shipping strategies based on order volume
- Spot untapped geographic opportunities
The Orders by Location report shows transactions, revenue, and average order value broken down by country, state, or city:
Use the dropdown to switch between geographic levels and drill down into specific regions.
2. Spend by Day
Different days drive different results. Maybe your Sundays crush it while Wednesdays lag. Or perhaps you see a mid-week spike you never noticed before.
The Spend by Day report reveals these patterns with a clear visual graph:
Toggle between revenue and purchase views, then scroll down for detailed metrics on each day of the week:
Use this data to:
- Schedule promotions on your highest-revenue days
- Adjust ad spend based on when customers actually buy
- Plan inventory and staffing around peak shopping days
3. Spend by Hour
Your customers don’t shop on a 9-to-5 schedule, and neither should your marketing.
The Spend by Hour report shows exactly when during the day people are buying from you:
The detailed breakdown reveals hour-by-hour performance:
This helps you:
- Schedule email campaigns for peak buying hours
- Time social media posts when your audience is ready to purchase
- Adjust ad bidding strategies based on high-conversion hours
4. Refunds
Refunds aren’t just lost revenue, they’re signals. A spike in refunds might indicate product quality issues, sizing problems, or unmet customer expectations.
The Refunds report tracks both the number of refunds and dollar amounts over time:
Below the graph, you’ll see exactly which products are being refunded most frequently:
This report helps you:
- Identify products that need better descriptions or images
- Spot quality control issues before they impact more customers
- Understand if refunds cluster around specific time periods
5. Refunds by Geo
Sometimes refund issues are location-specific. Maybe customers in one region consistently return items, indicating shipping damage, sizing differences, or local preference mismatches.
The Refunds by Geo report breaks down refund data by country, state, or city:
Choose your geographic breakdown from the dropdown menu:
This helps you:
- Adjust shipping methods for problem regions
- Identify markets where your products aren’t the right fit
- Spot patterns that might indicate fulfillment issues
Making the Most of Your Reports
All five reports include powerful features to help you act on your data:
Export PDF Reports – Save and share professional reports with your team or clients with a single click.
Site Notes – Add context to your data by leaving notes about promotions, product launches, or other events that impacted your metrics.
These tools turn raw data into actionable insights you can reference and share.
Launch Google Ads Campaigns Without Leaving WordPress
Setting up Google Ads has always meant leaving your WordPress site, navigating Google’s interface, and hoping you configured everything correctly. It adds friction to an already complex process.
Fortunately, not anymore!
ExactMetrics now includes a complete Google Ads integration that lets you launch and manage Performance Max campaigns directly from your WordPress dashboard.
Here’s what you can do:
Reach customers across Google’s entire network – Your ads will appear on Google Search, YouTube, Gmail, and more, reaching people wherever they’re searching for what you offer.
Get smart targeting recommendations – Google’s AI helps you connect with high-intent customers who are most likely to buy from you.
Track everything in ExactMetrics – See your campaign performance and conversions right alongside your other analytics data. No separate logins required.
How to Get Started
Access the new Google Ads integration by navigating to ExactMetrics » Google Ads in your WordPress sidebar:
Click Get Started, and you’ll enter a simple setup wizard that walks you through creating your first campaign:
Just follow the steps, and you’ll have your Google Ads campaign running in minutes, all without leaving WordPress.
Available to All ExactMetrics Users
The Google Ads integration is available to every ExactMetrics user, including those on the free Lite plan.
If you’d like the new eCommerce reports, you’ll need to upgrade to a Pro plan or higher.
To access these features, update to ExactMetrics 9.0.0 today.
Already running ExactMetrics? Just update your plugin and start exploring the new reports.
Not using ExactMetrics yet? Get started today and see how simple WordPress analytics can be.
That’s it for this release!
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