How to Add a New Website to Google Analytics (The Right Way)

How to Add a New Website to Google Analytics

Are you handling multiple websites at once and find it difficult to add them to Google Analytics? If so, then don’t worry because we’ve got you covered.

Google Analytics is a powerful tool that you can use to understand your visitor’s behavior. You can get insights about where your traffic comes from, which pages are most popular, how people are using your site, and lots more.

And the best part is that you can add up to 50 new properties to Google Analytics on a single account. So, you don’t have to switch between accounts to view different sites.

In this article, we’ll show you how to add a new website to Google Analytics. We’ll also explain how you can add the tracking code to your WordPress site without any coding.

ExactMetrics is the best WordPress Analytics plugin. Get it for free!

So, let’s start the tutorial…

Adding a New Google Analytics Property

At times, many websites have subdomains, like or Or if you’re handling many clients, then you could be dealing with multiple sites.

Whichever the case, to get an accurate picture of how they’re performing, you need to set up Google Analytics for each of these websites.

But it can be tricky to remember how to add a new website to Google Analytics. If you can’t find out how and where to go in Analytics, then follow these simple steps.

Step 1: Login to Google Analytics Account

The first step is to login to your Google Analytics account. You can do that by going to Google Analytics website.

Here, you can use an existing Google account to which you want to add the new property, so all the websites remain under one account.

And if you don’t have a Google Analytics account, then you can create a new one.

Step 2: Select a Property and Go to Admin Section

Once you’re logged in, the next step is to add a new website to Google Analytics.

First, select the property to which you want to add the new website.

Then go to the Admin section, which is located in the bottom left corner and has a gear icon.

Step 3: Create a Property in Google Analytics

Now, under the Property column, click on the blue button called + Create Property.

Google Analytics will then ask you to enter a property name, select a reporting time zone, and choose a currency.

Once you’ve entered these details, click Show advanced options.

advanced options

Next, enable the Create a Universal Analytics property option.

click create universal analytics property

Now enter the URL of your website and select the Create a Universal property only option. Click Next when you’re done.

create a universal analytics property only

On the next screen, you will have to enter your business information. First, select an Industry Category for your website.

Then choose a business size, and select how do you intend to use Google Analytics with your business. You can select more than one option to explain how you’ll be using Analytics.

enter business information

Now as you click Create, you’ll be taken to a new screen where you’ll see the tracking ID and tracking code, which needs to be added to your website.

But inserting the tracking code requires coding. And if you don’t have any knowledge about how to code, then it’s better not to mess with it or you’ll risk harming your website.

So, how can you enter the Google Analytics tracking code without coding? Glad you asked, here how…

Set Up ExactMetrics on Your WordPress Website

After creating a property in Google Analytics, the next step requires you to add its tracking code to your website.

This is where ExactMetrics comes in handy. It’s the best premium WordPress Analytics plugin. Using ExactMetrics, you don’t have to edit any code as it automatically adds Google Analytics to your website.

To set up Google Analytics in WordPress, the first thing you’ll need to do is install ExactMetrics plugin.

You can download the plugin from your account area. Just login and go to the Downloads tab. Then click on Download ExactMetrics to get the ZIP file.

Now head over to your WordPress website and go to Plugins. Then click Add New and on the top, you’ll see an option, Upload Plugin.

Next, click on Choose File and navigate to where you saved the ExactMetrics ZIP file. Upload the ZIP file and then click Install Now.

Once the installation is complete, click on Activate Plugin to use ExactMetrics.

You should see ExactMetrics in your WordPress options on your left. To add Google Analytics, go to ExactMetrics, and then select Settings.

Here you’ll see a wizard that will guide you through the setup process. Click on Launch Setup Wizard.

The setup wizard will then ask you about the type of website you want to connect. You can choose from 3 options: Business website, Publisher (Blog), or Ecommerce.

Select your website type and click Save and Continue.

In the next step, you’ll have to connect your Google account. Now select the account that you used earlier to add a property to Google Analytics.

Next, you’ll have to grant permissions for the plugin to properly set up tracking.

Select all the options and then click Allow.

Once you’ve connected your Google account, the last step is to select the property you want to track. Here, choose the property name that you created in step 3.

Now, click Complete Connection and you’ve successfully added Google Analytics to your new website without any coding.

And that’s it!

You now know how to create a property in Google Analytics and add a tracking code to your WordPress website.

We hope you found our article on how to add a new website to Google Analytics helpful. If you want, you can also go through our guide on how does Google Analytics works and how to track affiliate links in WordPress.

And don’t forget to follow us on Twitter and Facebook to get to know the latest tutorials on Google Analytics.

Want to Try ExactMetrics for Free?

Enter the URL of Your WordPress website to install ExactMetrics Lite.


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