Need help with your Google Analytics tracking ID? Locating and understanding your Google Analytics tracking ID (now called Measurement ID) is challenging and many website owners struggle with this essential piece of tracking code. But don’t worry! In this article, I’ll explain everything you need to know about your Google Analytics tracking ID – what […]
Google Analytics Reports Explained: A Complete Guide
If you’re running a business or working in marketing, you need to know how your website is doing. Making smart decisions backed by data is key to growing your business. That’s where Google Analytics reports come into play—they provide loads of insights about your site’s visitors, how they behave, and much more. The latest version, […]
WordPress Analytics: Beginner’s Guide
Are you interested in tracking the traffic and analyzing the performance of your WordPress site? Wondering how to get detailed WordPress analytics? Since WordPress doesn’t include built-in analytics, you’ll need to set up Google Analytics to monitor your site’s traffic effectively. This process can seem intimidating for beginners. However, using a plugin like ExactMetrics simplifies […]
How to Track QR Codes With Google Analytics
Are you curious to learn how to track QR codes with Google Analytics? Integrating QR code tracking can provide invaluable insights into who engages with your scannable codes and where they end up. This information is crucial for evaluating the effectiveness of your QR code marketing, whether they’re placed on posters, flyers, or digital platforms. […]
Jetpack Stats vs. Google Analytics
Are you trying to understand the difference between Jetpack Stats and Google Analytics? Both tools can provide valuable insights about your website, but there are some significant differences in what they offer and how they can be used. In this article, we’ll take a closer look at Jetpack Stats and Google Analytics so you can […]
How to Find Broken Links and Fix 404 Errors in Google Analytics
Are you wondering how to find broken links in Google Analytics and how to fix them? When people visit your website, they hope to find what they’re looking for without any hassle, and 404 errors lower the user experience and can harm your website’s SEO. The good news is that you can track down these […]
How Does Google Analytics Work? (Ultimate Beginner’s Guide)
Are you scratching your head trying to figure out how Google Analytics works? If so, you’re not alone. Google Analytics 4 (GA4) is an incredibly powerful free tool, but it comes with a lot of technicality and a pretty steep learning curve. Google Analytics helps you understand your user’s behavior, track your website performance, and […]
8 Types of Google Analytics Reports to Track (The Best Ones)
GA4 reporting can definitely be overwhelming, especially with so many different types of Google Analytics reports to track. So, you’re probably wondering which Google Analytics reports will be most helpful for your unique business. While every business is different, there are a few reports that are important for pretty much everyone who runs a website. […]
How to Use Google Analytics for SEO (11 Proven Ways)
Looking for ways to use Google Analytics for SEO? Want to boost your site’s ranking in search results to get more visitors and pageviews? Social media promotion, Google Ads, and email marketing are all part of a well-rounded digital marketing strategy, but SEO (search engine optimization) still reigns supreme as an essential part of long-term […]
Google Analytics 3 Sunset: How ExactMetrics Helps You Move to GA4
In 2022, Google announced that it will retire the previous version of Google Analytics in July of 2023, and focus all future resources on Google Analytics 4 (GA4). The old version, known as Universal Analytics (or GA3), was first introduced in 2014. To be exact, Google will stop collecting and feeding data to GA3 properties […]