Google Site Kit is a handy free way to see Google’s data in WordPress, but it isn’t the deepest option — it skips eCommerce revenue, form conversions, and automatic event tracking. If you want more from your analytics, several stronger WordPress plugins are worth a look.
Below are the top Site Kit alternatives, from full “GA4-inside-WordPress” plugins to lighter options — with a quick comparison table so you can pick the right fit in about a minute.
Google Site Kit alternatives at a glance
| Plugin | Real GA4 reports in WordPress | eCommerce revenue tracking | Form & conversion tracking | No-code setup | Best for |
|---|---|---|---|---|---|
| Site Kit (baseline) | Yes | No | No | Yes | A free glance at Google’s data |
| ExactMetrics | Yes | Yes (Pro) | Yes (Pro) | Yes | Full GA4 in WordPress, without the complexity |
| MonsterInsights | Yes | Yes | Yes | Yes | The most popular GA plugin — same GA4 depth, same Awesome Motive team |
| Analytify | Yes | Add-on | Add-on | Yes | Clean per-post and per-page reports |
| GA Google Analytics | No (inserts tracking code only) | No | No | Yes | Just adding the GA tracking code |
| Conversios.io | Yes (basic) | Yes (WooCommerce focus) | No | Yes | WooCommerce + Google Ads eCommerce tracking |
Quick take: if you want Google Analytics data made easy inside WordPress, ExactMetrics and MonsterInsights (both from Awesome Motive) lead the pack. Analytify is a lighter reporting option, Conversios leans WooCommerce, and GA Google Analytics simply drops in the tracking code.
What is Google Site Kit?
Google Site Kit is Google’s official WordPress plugin. It first and foremost is a plugin that helps you connect multiple Google services to your website, including:
- Google Analytics
- Google Tag Manager
- Adsense
- Search Console
- PageSpeed Insights
After connecting however many of those services you use, you’ll see some of their data in the Google Site Kit dashboard, except for Google Tag Manager. With that, the plugin just helps you connect it to your site. The rest of the services will provide some sort of reporting.
For instance, in the Google Analytics report, you’ll find basic traffic numbers. In the Search Console reports, you’ll see impressions and clicks for your search terms and pages, with the ability to search for the numbers for a specific page. The AdSense report will tell you how much you’ve made over the past 30 days, and the PageSpeed Insights report will give you a real-time look at how fast your website is. All of these reports are in one dashboard and look pretty clean and simplistic:
So, while the plugin is helpful in connecting all 6 of those services to your site and showing you basic numbers, it doesn’t do much else.
If you’re looking for more features, here are the analytics plugins we suggest.
5 Great Google Site Kit Alternatives
1. ExactMetrics
ExactMetrics is the best premium WordPress Google Analytics plugin. With ExactMetrics, there’s a whole list of things you can set up and monitor in Google Analytics and your WordPress dashboard.
ExactMetrics can connect your site to Google Analytics and Google Search Console and give you an up-to-the-minute site speed report. Not only does the plugin connect those services, but it also brings tons of data (a lot more data than Site Kit) from both Google Analytics and Google Search Console into your WordPress dashboard.
PLUS, ExactMetrics takes multiple steps out of manually setting up your Google Analytics. With just a few clicks, the plugin can:
- Easily and quickly set up enhanced ecommerce tracking and reporting
- Track top outbound and top affiliate link clicks
- Help you with your site’s GDPR compliance
- Set up scroll tracking
- Set up author tracking
- Track form impressions and submissions
- Set up a popular posts or popular products widget on your site
- Show you how many people are clicking on your videos with media tracking
- And more!
While there is a free version of ExactMetrics, you’ll want to grab a license to take advantage of all the features.
Get started with ExactMetrics today!
2. Conversios.io
Conversios.io is a Google Analytics plugin that’s made for sites that are using WooCommerce. It focuses heavily on eCommerce reports, and helps integrate your site with your Google Shopping campaigns.
Key features:
- Ecommerce conversions report
- Product placement performance report
- View-to-cart and view-to-conversion ratios
- Abandoned cart tracking
- Audience and behavior reports
- Connect and run Google Shopping campaigns
Conversios.io is free, but more advanced reports are available in the Pro version starting at $19 per month.
Get started with Conversios.io today!
3. MonsterInsights
MonsterInsights has many similar features to ExactMetrics. It installs your tracking code and brings a bunch of data into your WordPress dashboard.
With MonsterInsights, in addition to monitoring your most important traffic data within your WordPress dashboard, you can set up:
- Form conversion tracking
- Enhanced eCommerce
- Affiliate link tracking
- Outbound link click tracking
- Author tracking
- Media tracking
- Search Console report
- Site speed report
- And more
MonsterInsights can also help make your website GDPR compliant by updating your Google Analytics usage for you, and/or by integrating with cookie consent plugins.
MonsterInsights does have a free version, or you can buy a license for more of their advanced features.
Get started with MonsterInsights today!
4. GA Google Analytics
GA Google Analytics is another plugin that can help you install Google Analytics on your WordPress site. That’s its main function, but it does have a few added features beyond inserting your tracking code.
Key features:
- Supports Global Site Tag
- Supports enhanced link attribution
- Very simple and easy to use
- Includes an option to add your own custom markup
- Option to disable tracking of admin-level users
Get started with GA Google Analytics today!
5. Analytify
Analytify is another popular Google Analytics plugin for WordPress. Like ExactMetrics, it can install Google Analytics on your site, plus provide some reports beyond what’s included in Google Site Kit.
Key features:
- Social media stats
- Enhanced Ecommerce
- Campaign tracking
- Forms tracking
- Author tracking
Get started with Analytify today!
Those are our picks for the top Google Site Kit alternatives. ExactMetrics is definitely the best pick, but we hope you found a plugin that aligns with your goals.
Looking for some inspiration to grow your business? Check out 30 Epic Marketing Hacks for Explosive Traffic Growth.
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Frequently asked questions
What is the best alternative to Google Site Kit?
For most WordPress sites, ExactMetrics is the best all-round alternative. It shows your real Google Analytics (GA4) data inside the dashboard and adds the eCommerce and form tracking Site Kit doesn’t have.
Is Google Site Kit good enough for WordPress?
For a free, high-level view of pageviews, search rankings, and speed, it’s fine. If you need revenue tracking, form conversions, or automatic event tracking, you’ll outgrow it.
What is the best Google Analytics plugin for WordPress?
ExactMetrics and MonsterInsights are the most popular, both built by Awesome Motive. They set up GA4 in minutes and show reports inside WordPress. Analytify and GA Google Analytics are lighter options.
Does Google Site Kit track eCommerce?
No, Site Kit has no built-in eCommerce tracking. ExactMetrics and Conversios.io are better picks if you need WooCommerce revenue and product data.
Is there a free Site Kit alternative?
Yes. ExactMetrics has a free plan, and GA Google Analytics is free but only adds the tracking code without in-dashboard reports.
Site Kit vs. ExactMetrics — what’s the difference?
Site Kit shows Google’s data across several tools at a high level. ExactMetrics focuses on making your Google Analytics data easy to read and act on in WordPress, with eCommerce, forms, and event tracking built in.