How to Connect Google Search Console to Google Analytics 4 + WordPress

link search console with ga

Do you want to connect Google Search Console to Google Analytics 4 and WordPress?

Google Search Console is a free tool that helps you optimize your website for Google search and boost your site’s organic performance.

While it’s really helpful on its own, if you connect it with Google Analytics, you can really make optimizing and keeping track of keyword rankings easier.

In this article, we’ll show you how to connect Google Search Console with Google Analytics so you can monitor and grow your organic traffic.

ExactMetrics is the best WordPress Analytics plugin. Get it for free!

Why Connect Google Search Console to Google Analytics?

Google Search Console is a free tool that shows how your website is performing in Google’s search results. It shows the search terms that people use to find your site in the search engine.

Plus, it’ll alert you to any errors on your site, check if your content is indexed, submit an XML sitemap, find out which websites are linking to your site, check your site’s speed, improve your internal links, and more.

That said, Google Search Console doesn’t tell you the actions of your visitors once they land on your website after performing a keyword search on Google. This is where linking Search Console with Google Analytics can help you out.

When it comes to monitoring organic traffic in Google Analytics, you can find out which links organic visitors clicked the most, which files they downloaded, whether they signed up for your email newsletter, and more.

How to Link Search Console to Analytics

Just follow these steps to link Google Search Console to your Google Analytics 4 (or Universal Analytics) account.

Step 1: Verify Your Site on Google Search Console

To connect both the tools, you first need to make sure that your website is set up and verified in Google Search Console.

Start by visiting the website and the click the Start Now button.

start now search console

You can either enter a domain or a URL prefix to link to the Search Console. We highly recommend using the domain method, as the URL prefix method can result in in connection issues.

To verify using your domain, enter your domain name and click Continue:

Verify Search Console using your domain

Google will then provide you with instructions for specific hosting providers. Or, choose Any DNS provider for the universal instructions:

Verify Search Console with domain

You’ll just need to copy and paste the string of code it gives you (called a TXT record) into your DNS, wherever your provider’s spot for that is. For example, here’s how pasting a TXT record looks in Siteground:

Create a new TXT record for domain verification

Take your code from Search Console, paste it into the Value field, and click Create.

Then, when you click Verify on the next screen, you should get a success message.

If you need help verifying your site, visit Search Console Help.

That’s it! You’re connected and verified in Google Search Console. You’ll now be able to view data about your site in Search Console after it populates.

Step 2: Connect Search Console to Google Analytics

Now that you’ve verified your website with Google Search Console, it’s time to connect it with your Google Analytics property.

If you’re using Google Analytics 4…

Click the Admin cog on the bottom left of your Analytics dashboard.

Admin Cog in GA4

Now, scroll to find the Search Console Linking button at the bottom of the middle (Property) column:

Search Console Linking button in GA4

After you click that, you’ll find the blue Link button:

Link button - Search Console Linking

Next, click the blue Choose accounts link.

Choose Accounts - Search Console Linking

Now, find the property you’d like to connect to and click the checkbox next to it. Then click Confirm.

Choose your property - Search Console link

Click Next.

Next - Search Console Connect

Click Select.

Select a web steam - Search Console connect

Choose the data stream you want to connect with by clicking Choose.

Choose your data stream - Search Console connect

Click Next.

Select Stream

Check that everything is correct and click Submit.

Submit Search Console connection

You’re done! Your Search Console property is now connected to Google Analytics 4.

If you’re using Universal Analytics…

To start, log in to your Analytics account and go to Admin settings.

select admin

After that, go to All Products under the Property column.

click all products

Next, scroll down to the Search Console section and click the Link Search Console button.

link search console

On the next screen, click the Add button.

add search console settings

You will now be asked to select the website to link to the search console. There will be a list of different URLs, make sure you select the link you entered in Google Search Console, as they have to be identical.

link your website

Click the OK button to continue.

Google Analytics will now verify the link and connect with your Google Search Console account.

How to See Google Search Console Data in WordPress

WordPress users, did you know there’s a way to see both the stats that matter form your Google Analytics account and your Search Console keyword data right inside your WordPress dashboard?

ExactMetrics is the best premium WordPress analytics plugin. With ExactMetrics, there’s a whole list of things you can set up and monitor in Google Analytics and your WordPress dashboard, plus an easy-to-set-up automated reporting feature.

ExactMetrics Google Analytics Plugin

Our most popular features include:

With ExactMetrics, all your most important metrics are right there in your WordPress dashboard.

All you have to do is install and activate the plugin on your WordPress website.

Step 1: Install ExactMetrics

To start, head to the Pricing page and get started with ExactMetrics at the Plus level or above. Once you complete checkout, download the plugin.

Download Exact Metrics

Next, upload it to your website.

Upload Plugin Zip File

Step 2: Add Your License Key and Connect to Google Analytics

Now that you have ExactMetrics installed, you can add your license key and connect your Google Analytics account. To get set up, click on ExactMetrics under your WordPress Dashboard and click the big green “Launch the wizard!” button.

ExactMetrics Setup Wizard

Once you’re in the wizard, you’ll get to this page where you can add your license key and connect with Google Analytics:

Connect ExactMetrics

For more details on this step, check out our guide on how to properly add Google Analytics to your WordPress website.

Step 3: Access Your Search Console Data in WordPress

Just go to ExactMetrics » Reports » Search Console to see your top 50 Google search terms. For each keyword, you can see the number of clicks, impressions, click-through rate (CTR), and average position.

ExactMetrics Search Console Report

How to See Search Console Data in Google Analytics

Google Analytics 4 doesn’t have the Search Console report out of the box, so you’ll need to add it. To do that, click Library:

Library in GA4

Now, look under Collections to find the Search Console card. Click Edit collection.

Search Console collection in Google Analytics 4

All you have to do on the next screen is click the Save button, then click Back.

Save collection - GA4 Search Console integration

Now, find the Search Console card, click the three dots, then Publish.

Publish the Search Console collection in GA4


That’s it! You should now have a new Search Console section in your Google Analytics 4 navigation:

GA4 Search Console report section

If you’re using Universal Analytics…

In Universal Analytics, find your Search Console reports under Acquisition » Search Console » Queries:

Search Queries Report in Google Analytics

That’s it!

You’ve now successfully linked both the platforms. Using the data, you can boost your site’s SEO and drive more organic traffic.

We hope you liked our article on how to connect Google Search Console with Google Analytics. You may also like to go through our guide on How to See Google Analytics 4 Traffic Source & Medium.

And don’t forget to follow us on Twitter and Facebook to get to know the latest Google Analytics tutorials.

Want to Try ExactMetrics for Free?

Enter the URL of Your WordPress website to install ExactMetrics Lite.

Add a Comment

We're glad you have chosen to leave a comment. Please keep in mind that all comments are moderated according to our privacy policy, and all links are nofollow. Do NOT use keywords in the name field. Let's have a personal and meaningful conversation.