How to Connect Google Search Console with Google Analytics

link search console with ga

Do you want to link Google Analytics with your Google Search Console account?

Google Search Console or Google Webmaster Tool, as it was previously known, helps you optimize your website for Google search engine and boosts your site’s organic performance.

And if you connect it with Google Analytics, you can unlock more insights into your visitor’s behavior.

In this article, we’ll show you how to connect Google Search Console with Google Analytics, so you can grow your organic traffic.

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Why Link Google Search Console with Analytics?

Google Search Console is a free tool that shows how your website is performing on Google search results. It shows the search terms that people use to find your site in the search engine.

Plus, you get to fix different errors and bugs, index your content, submit an XML sitemap, find out which websites are linking to your site, improve your internal links, and a lot more.

That said, Google Search Console doesn’t tell you the actions of your visitors once they land on your website after performing a keyword search on Google.

This is where linking Search Console with Google Analytics can help you out.

You can find out which link they clicked the most, which files they downloaded, did they signed up for your email newsletter, and also see the path the user took before converting on your site.

Now, are you ready to connect Search Console to Analytics?

How to Link Google Search Console to Google Analytics

Just follow these steps, and you’ll be able to see your search console data in Google Analytics in no time.

Step 1: Verify Your Site on Google Search Console

To connect both the tools, you first need to make sure that your website is verified in Google Search Console.

Start by visiting the website and the click the Start Now button.

start now search console

You can either enter a domain or a URL prefix to link to the Search Console. We recommend using the URL Prefix option as it’s more flexible.

select url prefix

Next, you’ll be asked to verify your ownership. There are different ways to do that, but the easiest way is through HTML Tag. Click on the HTML tag option and copy the meta tag.

verify ownership

After that, you’ll have to enter the HTML tag to the header of your website. This means editing code, which can be tricky for beginners.

A simpler method of adding the tag is by using the All in One SEO (AIOSEO) plugin. It’s the best SEO plugin for WordPress and helps you optimize your site without the need to hire an expert.

Just install and activate AIOSEO on your WordPress website. Once it’s active, go to All in One SEO » General Settings » Webmaster Tools and click on the Google Search Console option.

enter html tag in aioseo

Now enter the HTML tag you copied earlier, and the plugin will add it to your website. There’s no need to edit the header.php file of your website.

Next, go back to Google Search Console settings and click the Verify button. You should see a message that shows the verification of your ownership.

ownership verified

For more details, you can follow this tutorial on how to add your WordPress site to Google Search Console.

Step 2: Connect Google Analytics to WordPress using ExactMetrics

Now that you’ve verified your website with Google Search Console, it’s time to sign up for a Google Analytics account and connect it to your WordPress website. But that can be a challenge is requires adding a tracking code to your website.

ExactMetrics solves this issue by helping you set up Google Analytics in WordPress without coding. It’s the best premium WordPress Analytics plugin and also helps set up advanced tracking.

exactmetrics best premium wordpress analytics plugin

All you have to do is install and activate the plugin on your WordPress website.

Activate Plugin

Next, you can use the ExactMetrics setup wizard to connect Google Analytics.

allow exactmetrics to connect to google account

You can refer to our tutorial on how to properly set up Google Analytics in WordPress.

Step 3: Link Search Console with Google Analytics

Now, the next step is to integrate Google Search Console with Google Analytics.

To start, log in to your Analytics account and go to Admin settings.

select admin

After that, go to All Products under the Property column.

click all products

Next, scroll down to the Search Console section and click the Link Search Console button.

link search console










On the next screen, click the Add button.

add search console settings

You will now be asked to select the website to link to the search console. There will be a list of different URLs, make sure you select the link you entered in Google Search Console, as they have to be identical.

link your website

Click the OK button to continue.

Google Analytics will now verify the link and connect with your Google Search Console account.

How to See Google Search Console Data in WordPress

Once connected, you can now see your Google Search Console data in Google Analytics.

And if you’re using an ExactMetrics Plus or higher license, then you can view the report inside your WordPress dashboard.

Just go to ExactMetrics » Reports » Search Console and see the top 50 Google search terms. For each keyword, you can see the number of clicks, impressions, click-through rate (CTR), and average position.

Exactmetrics search console report

And if you want to see the Search Console data in Google Analytics, then navigate to Acquisition » Search Console » Queries.

search console ga report

That’s it!

You’ve now successfully linked both the platforms. Using the data, you can boost your site’s SEO and drive more organic traffic.

We hope you liked our article on how to connect Google Search Console with Google Analytics. You may also like to go through our guide on how to link Google Ads to Google Analytics.

And don’t forget to follow us on Twitter and Facebook to get to know the latest Google Analytics tutorials.

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