Top 5 Alternatives to MonsterInsights to Try in 2022

Alternatives to MonsterInsights

Looking for a good alternative to MonsterInsights?

Whether you’re needing a Google Analytics plugin for WordPress or just an analytics platform of some kind, we’ve got a great list of MonsterInsights alternatives for you to check out.

First, let’s take a quick look at what MonsterInsights does.

What is MonsterInsights?


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MonsterInsights is a Google Analytics plugin for WordPress. So, it essentially connects your Google Analytics property to WordPress, and provides reporting inside your WordPress dashboard.

In addition to installing your Google Analytics tracking code and providing you with reports in your dashboard, MonsterInsights has some extras that provide more data about your site, like which outgoing links are getting clicked, which forms are getting seen/submitted, how much revenue your online store is making, which videos are getting watched, and more. Most of these extras are available in the paid versions of the plugin only.

Best MonsterInsights Alternatives

Whatever your reason is for needing a MonsterInsights alternative, we have some for you to consider. Let’s dive in!

1. ExactMetrics


ExactMetrics is the best premium WordPress analytics plugin. With ExactMetrics, there’s a whole list of things you can set up and monitor in Google Analytics and your WordPress dashboard, plus an easy-to-set-up automated reporting feature. ExactMetrics includes many of the features that MonsterInsights has, so it’s a great MonsterInsights alternative.

ExactMetrics Google Analytics Plugin

Our most popular features include:

With ExactMetrics, you can find all your most important metrics right inside your WordPress dashboard. Google Analytics can get really confusing. Let ExactMetrics simplify both setup and reporting for you!

ExactMetrics has a Lite version, a Plus version for $99.50 per year, a Pro version for $199.50 per year, and an Agency version for $399.50 per year. With Plus, you’ll get a Search Console report, site speed report, scroll tracking, the EU Compliance addon, media tracking, and more. The Pro version will add eCommerce tracking, forms tracking, author tracking and other custom dimensions, and more.

Get started with ExactMetrics today!

2. Google Analytics

Google Analytics

You don’t necessarily have to use a Google Analytics plugin — you could just use Google Analytics. Google Analytics is the leading free analytics tool for the web. Install it to get tons of insights about your traffic. How long are they spending on your site? What pages are they looking at? What events are they completing?

GA4 dashboard

Of course, the drawback of using Google Analytics without a plugin is the time it’ll take you to learn it. Especially with Google Analytics 4, there’s quite a learning curve. You’ll probably need to learn how to build custom reports in order to get at the data you need to grow your business. That’s why Google Analytics plugins like ExactMetrics are so popular: they takes a very complicated tool and make it much easier to use and understand.

Get started with Google Analytics today!

3. Google Site Kit

Google Site Kit

Google Site Kit is Google’s official WordPress plugin. It connects many of their tools and services with your WordPress website, and provides a limited report on your traffic.

The plugin connects the following tools and services with your site:

  • Google Analytics
  • Google Search Console
  • Google Ads
  • Google Optimize
  • Google Tag Manager
  • PageSpeed Insights

While the plugin is great if you just want to connect Google’s tools to your site, the reporting is pretty basic. If you need a plugin with more in-depth reporting, we’d skip this one.

Get started with Site Kit today!

4. is a WordPress plugin specifically for WooCommerce online stores. It integrates with both Google Analytics and Google Shopping, making your Shopping feed easy to manage. eCommerce store owners can access metrics in this plugin like conversion rate, product placement performance, view-to-cart and view-to-conversion ratios, abandoned cart tracking, and basic audience and behavior reports.

Besides reports, the plugin also connects your site with Google Shopping, Google Ads, and Google Merchant Center to make advertising on Google easy. It can also help with your retargeting campaigns by using dynamic remarketing tags.

Get started with today!

5. Analytify


Analytify is another Google Analytics plugin for WordPress. It also shows a Google Analytics report within your WordPress dashboard, similar to MonsterInsights and ExactMetrics. You can access basic analytics reports with their free version, but will need to purchase a license if you want their other reports.

Some of the additional reports you get with an Analytify license are:

  • Forms tracking
  • WooCommerce tracking
  • Author tracking
  • Custom dimensions
  • Social media referral traffic stats
  • Campaign tracking
  • Goal tracking

With Analytify Pro for $59, you get custom dimensions, events tracking, and a connection with Google Optimize. With Analytify Conversion for $99, you get goal tracking, WooCommerce tracking, form tracking, and author tracking. With a developer license for $299 per year, you get access to everything and up to 50 sites.

Get started with Analytify today!

That’s it! We hope you found the MonsterInsights alternative that will work for your site.

If you enjoyed this article, we think you’d also like How to Track Link Clicks in Google Analytics and WordPress.

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