Do you want to test or verify if your Google Analytics tracking code is running on your website?
Once you’ve installed ExactMetrics, and connected to Google Analytics, it’s good practice to confirm that your Google Analytics tracking code is working as expected.
Follow this guide to learn the different ways of testing.
- You’ve already installed and activated ExactMetrics.
- You’ve already connected ExactMetrics with Google Analytics.
- You are logged out of your WordPress site, or you are using an Incognito / Private window to test.
By default, ExactMetrics will not run your tracking code if you’re logged in as an Administrator or Editor on your WordPress site.
Viewing the Source Code
You can simply view your website’s source code and search for ExactMetrics’ output to see if your tracking code is working.
First you’ll need to inspect element or view source while on your website.
Right-click anywhere while on your website and choose the option to view your page source. The option can vary from browser to browser:
- Inspect Element
- View Page Source
Whichever the wording, find and click the option:
Then you can do a search within the source code (using CTRL + F or CMD + F) to confirm if ExactMetrics is inserting your tracking code:
Under the text that says “This site uses the Google Analytics by ExactMetrics plugin” you can check to see if your tracking code is being inserted!
Understanding Different Types of Tracking Codes
With ExactMetrics, you’re able to insert the following tracking codes:
- Through our Dual Tracking feature, you can insert both a UA tracking ID and measurement ID.
- Through our Ads Addon, you can insert your Google Ads conversion ID.
- Through our Optimize Addon, you can insert your Google Optimize container ID.
This means while viewing the source code of your website, you can also check specifically if you can locate the various tracking codes you’re expecting to be inserted into your WordPress site through ExactMetrics.
Search for your measurement ID (starts with G-) if you have a GA4 property.
Search for your tracking ID (starts with UA–) if you have a UA property.
If you’re not sure what kind of property you have, check out our guide to understand the differences between GA4 and UA.
Search for your Google Ads conversion ID (starts with AW–) if you’ve configured the Ads Addon for conversion tracking.
Search for your Google Optimize container ID (starts with OPT- or GTM-) if you’ve configured the Optimize Addon for running a/b testing or experiments.
Checking for Duplicate Tracking Codes
When checking your source code for these tracking codes, search for the applicable tracking codes of measurement ID, tracking ID, conversion ID and container ID and make sure they only appear in your code once. If you are seeing multiple instances of each, it’s possible that the tracking code is being inserted multiple times, which could cause tracking to not work as expected.
You did it! You learned how to verify your tracking code output.
What’s next? If you see your Google Analytics tracking code twice in your website, then you might have duplicate trackers that can skew your data. Learn how to remove other Google Analytics tracking codes.