Another year is in the books, and you’re probably wondering: Did my website actually grow in 2025? Which marketing efforts paid off? What should I do differently this year?
Most website owners waste hours digging through Google Analytics reports, trying to piece together their annual performance. Some never get around to it at all, missing valuable insights that could shape their entire 2026 strategy.
That changes today.
The ExactMetrics Year in Review Report is now live, giving you a complete picture of your 2025 performance in one beautiful, easy-to-understand dashboard. No digging through reports. No wrestling with Google Analytics. Just clear, actionable insights about what worked and what didn’t.
But here’s the catch: This report is only available until January 14th. After that, it disappears until next year.
Keep reading to learn how it can help you create the most effective business strategies in 2026.
Your Complete 2025 Performance at a Glance
Finding the Year in Review Report takes seconds. Just head to ExactMetrics » Reports » 2025 Year in Review:
Once you’re there, you’ll find everything you need to understand your 2025 performance and plan your 2026 strategy.
Annual Summary: The Big Picture
Right at the top, you’ll see your headline numbers:
Your total visitors and page views give you the scale of your reach. But the real gold? Your most popular and least popular months.
These tell you exactly when your audience was most engaged.
Maybe your best month coincided with a product launch, a viral post, or a seasonal trend. Your slowest month might reveal when you took your foot off the gas or when your audience naturally pulls back.
Visitors by Month: Spot Your Patterns
This visual breakdown shows your traffic trends across the entire year. You can immediately see:
- Which months saw traffic spikes (and what you did to cause them)
- When you experienced unexpected dips (and why they happened)
- Whether your traffic grew consistently or fluctuated wildly
- Seasonal patterns that you should plan for in 2026
Demographics: Know Your Audience
Understanding where your visitors come from helps you tailor your content, timing, and even your product offerings.
If you’re seeing strong traffic from specific countries or cities, that’s your signal to:
- Schedule content for those time zones
- Create region-specific offers
- Consider language or cultural preferences
- Plan partnerships with influencers or businesses in those areas
Traffic Sources: Where Your Visitors Found You
This section answers one of the most important questions in marketing: Which channels actually bring people to your site?
The breakdown shows you what percentage came from direct traffic (people typing in your URL or using bookmarks), organic search, social media, and other referral sources.
Here’s what really matters: High direct traffic means you’ve built a loyal audience who remembers you. Strong organic search indicates your SEO is working. And referral traffic shows your partnerships and content distribution are paying off.
Pay close attention to LLM Visits too. If AI tools are referencing your content, you’re building authority in ways that will matter more and more in 2026.
Devices: Optimize for How People Actually Use Your Site
If 60%+ of your traffic comes from desktop but your site isn’t optimized for larger screens, you’re leaving money on the table. If mobile dominates but your checkout process is clunky on phones, you’re watching conversions slip away.
Use this data to prioritize your development work in 2026.
Behavior: What Visitors Actually Did
This section shows you not just how many people visited, but what they did when they got there.
Pages per visitor tells you how engaged people were. If visitors only viewed one page, you might have a bounce rate problem. If they explored multiple pages, your internal linking and content strategy are working.
Your Top 5 Landing Pages reveal which content attracts new visitors. These are your front door pages – the first impression people get of your site. Make sure they’re optimized to convert.
Your Top 5 Pages show what keeps people engaged. These are your most valuable pieces of content, and they deserve your attention in 2026.
Even More Insights
Depending on your ExactMetrics license and active addons, you may have access to additional Year in Review reports that dive even deeper:
- eCommerce Report: See your top products, revenue trends, and conversion data
- Forms Report: Discover which forms drove the most conversions and where traffic came from
- Google Performance Report: Get detailed Search Console data and SEO insights
These specialized reports give you even more specific guidance for growing your business in 2026.
Turn Data Into Action: Your 2026 Growth Plan
Raw data is interesting. But it’s useless unless you do something with it.
Here’s how to use your Year in Review Report to actually grow in 2026:
For Content Creators and Bloggers
Replicate your winners. Look at your top pages and landing pages. What do they have in common? Similar topics? Formats? Word counts? Create more content that follows those patterns.
Double down on your best months. If March crushed it, what were you doing differently? More posts? A specific campaign? Plan to repeat that strategy at the same time this year.
Fix your weak spots. If certain months tanked, examine why. Were you on vacation? Did you stop promoting? Address those gaps in your 2026 content calendar.
Optimize for your actual audience. If most visitors come from mobile, make sure your site loads fast and looks great on phones. If desktop dominates, don’t sacrifice the large-screen experience.
For eCommerce Store Owners
Invest in what converts. Check your traffic sources. If organic search brings the most visitors but social media has the highest conversion rate, adjust your budget accordingly.
Prepare for seasonal patterns. Those monthly traffic trends? They’re not random. Stock inventory, plan promotions, and schedule content around those peaks and valleys.
Improve your landing pages. Your top landing pages are where new customers first meet you. Make sure they clearly show what you sell and why someone should buy from you.
Think globally. If you’re seeing traffic from countries you don’t ship to, that’s untapped opportunity. Consider expanding your reach or partnering with local distributors.
For Service Businesses and Agencies
Build on proven channels. If referral traffic is strong, invest more in partnerships and guest posting. If organic search dominates, double down on SEO and content marketing.
Schedule around your busy season. Those high-traffic months? Plan launches, webinars, and promotions for those times when your audience is most engaged.
Create lead magnets for your best pages. If certain pages get tons of traffic, add relevant lead magnets to convert those visitors into prospects.
Use geographic data strategically. If traffic concentrates in specific regions, create location-specific landing pages or target local advertising.
Don’t Let This Data Disappear
The Year in Review Report will only be available until January 14th.
Make sure to download it as a PDF using the button in the top right corner. That way, you can reference it throughout 2026 as you execute your growth strategy.
This annual snapshot is incredibly valuable for:
- Client reports (if you’re an agency)
- Team meetings and strategy sessions
- Investor updates
- Tracking year-over-year growth
- Setting realistic goals for 2026
The difference between businesses that grow and businesses that stagnate often comes down to one thing: They use data to make decisions instead of guessing.
Your Year in Review Report hands you the roadmap. You just need to follow it.
Head to ExactMetrics » Reports » 2025 Year in Review right now and see what 2025 taught you.
Wishing you incredible growth in 2026!