Are you struggling to increase your eCommerce store’s conversion rate? If yes, then you’re not alone. Many online store owners find it difficult to convert visitors into paying customers.
By working on conversion rate optimization, you can easily increase your store’s revenue. And using some simple tricks, you can double your conversions.
In this article, we’ll show you 16 ways to boost your eCommerce conversion rate. Let’s dive right in…
Basic Conversion Optimization Tricks
When it comes to boosting your eCommerce store’s conversion rate, you can start with some basic tips that are quick and easy to implement. Let’s check them out…
1. Improve Your Product Descriptions
One of the reasons why people might not be buying your products is because they don’t have the necessary information to make sure if it’s the right buy for them. Customers want to exactly know what they’re purchasing and if the product meets their needs.
By improving your product descriptions, you can help convert your visitors. For instance, you can include details such as the build quality, sizes, colors, and other information about your products.
And you can even include a FAQ (frequently asked questions) section as well. Just list down some of the queries you get frequently or find out common questions people might have about the product and mention them on your product page.
2. Use More Product Images and Videos
While adding description helps remove some of the doubt your customers might have before buying, you can also add more high-quality product images and videos to help boost your conversions.
Make sure that your product images clearly show different features, designs, colors, and other aspects of the product. They should help customers in making a purchase decision.
Adding product videos is another way of boosting conversions. You can add demonstration videos or product tutorials that showcase the product and talk about its features. Video help engage your visitors and gain their trust.
3. A/B Test Your Landing Pages
A/B testing or split testing is experimenting with your product pages and checking which elements help boost your site’s conversion rate.
You can try different variations of page design, call to action (CTA) text, color, button placement, images, copy, and just about anything. Then use the data from the experiment to find out which version performed better.
To run split tests, you can use Google Optimize, a free tool by Google. It helps you conduct experiments and see which elements are working and which aren’t. And if you connect it with your Google Analytics account, you can see all the results from your experiment in Analytics.
You can follow our guide on how to run a split test in WordPress with Google Optimize.
4. Create Compelling CTA Copies
While you’re testing different elements on your eCommerce store, try changing the CTA copies and make them more compelling. Tweaking a few words can skyrocket your conversions.
And you can break the conventional CTAs that many online stores use like Buy Now or Order Here. You can make your CTAs more personal and come up with copies that persuade visitors to click on the button.
For instance, here’s an example where you can show the benefit a user would get when they enter their email address and click on the button.
Check out this guide on how to create the perfect call to action to get started.
5. Target Transactional Keywords on Your Store
Another simple way of increasing the conversion rate on your eCommerce store is by targeting transactional keywords. These are search terms that people use when they’re looking to buy a product or signup for a service.
An easy of checking which search terms your site is ranking is by looking at the Google Search Console report. And with ExactMetrics, you can see your site’s keywords inside your WordPress dashboard.
From the report, you can see which keywords are driving traffic to your store. If there a lot of information keywords, then you can find transactional search terms and optimize them on your website.
Furthermore, you can also use the report to see the current position of your transactional keywords in the search engine. If they’re close to reaching the top 10, then you can optimize them to improve their rankings.
6. Focus on Promoting Products to Converting Traffic
Now, are you wondering which websites you should focus on when for promoting your products?
By identifying your top conversion sources, you can put more effort into marketing to websites that send highly converting traffic. This will help you save time and you know that your work will bring results.
And you can do that by using the ExactMetrics eCommerce addon. It tracks your eCommerce store and shows you your top conversion sources in your dashboard.
After identifying your top conversion sources, you can find similar websites like these to target. Or you can work on collaborations, guest posts, promotional offers, and more with these sources.
Leverage the Power of Social Proof
Now that you know some basic techniques of boosting your online store’s conversion rate, you can also use social proof to further increase your revenue.
Social proof is when you show evidence to your customers that other people are buying your products. This helps them put their mind at ease and aids in making a buying decision.
Let’s see a few ways of how you can use social proof.
7. Add Products Reviews, Testimonials, and Ratings
The first strategy of using the power of social proof is to add product reviews, testimonials, and ratings to your eCommerce store. They help reassure the user that they’re making the right decision.
And to collect product reviews, you can send follow up emails after a customer purchases a product. You can ask for their feedback and how they’d rate your product. Or you can offer incentives like discounts or coupons to get people to submit reviews.
In WordPress, you can use different plugins (free and paid) to collect reviews and ratings about your products and then show them on the product page.
For a complete list, check out this post on the best product review plugins for WordPress.
8. Use Recent Sales Notification Popups
Next, you can use FOMO or fear of missing out to boost conversions on your website. FOMO is a feeling of anxiety that someone experiences when they think they’re missing out on something.
And you can leverage that by showing sales notification popups on your eCommerce store. You can set them to automatically appear on your website and show that someone else recently purchased a product from your store.
The best tool to show these notifications is through TrustPulse. You can get started for free and it works on different types of eCommerce stores, like WooCommerce. It uses real-time tracking to show notifications about recent purchases, email signups, and more.
9. Show Customers Using Your Products
Another way of using social proof is by displaying customer showcases on your website. Showcases are when you display pictures or videos of customers using your products.
They’re a powerful way of building trust with your visitors and guiding them in making a purchase. Showcases also help show how the products would look like in real life.
Now, there are several ways you can collect images from your customers. You can ask them directly via email after they’ve purchased a product and get feedback about their experience. Or you can run a contest, promote it on social media, and award a prize to the winner while displaying top contenders’ photos on your website.
And to show them on your website, you can use different WordPress plugins to create a gallery. Here’s a list of best WordPress photo gallery plugins you can use to display customer showcases.
Offer Incentives to Convert Visitors
Next, you can offer exciting deals and incentives to your visitors and convert them into paying customers. Here’s a closer look at how you can offer these incentives to boost your eCommerce store’s conversion rate.
10. Offer Free Shipping on Specific Order Amount
You can start by offering free shipping to your customers on orders that are above a certain price point.
For example, if you have an eCommerce store for clothing and apparel, you can offer free shipping to customers if their orders are over $100. Similarly, you can even offer free return shipping in case the product doesn’t meet the customer’s needs.
Using OptinMonster, you can easily add a free shipping notification bar on your WordPress website. It offers multiple templates that you can customize for your store. And using its campaign builder, you can change its settings and display the floating bar anywhere on your website.
You can go through this guide on how to add a free shipping floating bar in WooCommerce.
11. Use Exit Intent Popups to Reduce Cart Abandonment
Now, are your customers adding items to their shopping carts but abandoning them without making a purchase? If yes, then you’re not alone. Many eCommerce store owners face the problem of abandoning visitors.
To fix this issue and help convert your visitors, you can use an exit-intent popup and offer incentives like discounts or free shipping. Exit-intent popups appear just as a user is about close the window. They help capture your visitor’s attention and reduce cart abandonment.
You can use OptinMonster to set up exit-intent popups on your eCommerce store, as it’s very easy to use. Take the case of Shockbyte, a game server provider, which increased its sales by 52% by recovering users that were leaving their website, thanks to OptinMonster’s exit intent technology.
12. Run Special Event Flash Sales
Flash sales are another great way of offering incentives to your visitors and boosting your site’s conversion rate. These are discounts and promotions that you can run on your website for a short period of time.
Flash sales are more effective for special events like Black Friday or on the holiday season like for Christmas. You can then advertise the sale across your website, on social media channels, and send it to your email subscribers.
13. Use Countdown Timers to Create Urgency
You can pair your flash sale, holiday season discounts, and other promotional offers with a countdown timer to create urgency. It shows that the discount is for a limited time only and will run out if you don’t cash in.
And to make sure that they grab your user’s attention, you can add the countdown timer at the top of the website and make it visible on your homepage. The best tool to create a countdown timer is OptinMonster. It helps you create a campaign within minutes, and you can customize any of its templates using the drag and drop builder.
For instance, Cracku increased its conversions by 300% using OptinMonster’s countdown timer campaigns. It used different popup templates to show limited-time discount offers and get users to signup for its courses.
Improve User Experience of Your Store
After setting up different promotional offers to lure customers to your website, you might also want to look at your store’s user experience.
If your site isn’t loading fast or isn’t working properly on different devices, then you might be leaving a lot of money on the table. Plus, users should also be able to find any product on your website with ease. If the navigation is difficult, then people might get frustrated and leave.
To overcome these issues, here are a few quick tips on improving your eCommerce store’s user experience.
14. Ensure Your Online Store Website Loads Faster
Like we said, your eCommerce store should load quickly on your user’s device. If it’s taking too long to load all the images and show content, then it’s possible that the visitor might go elsewhere and exit your website. As a result, your conversion rate would drop.
Now, there are different ways you can ensure your site loads faster. To start, you can use different image compression tools that lower the size of your product images without degrading their quality. The smaller the size of your images, the faster they’ll load.
Another way you can speed up your site is by using a content delivery network (CDN). A CDN is a network of servers located in different parts of the world. It quickly loads the static content of your website, like images. So, no matter where your visitors are from, they’ll have no delay in viewing your eCommerce store.
15. Make Your Checkout Process Easier
One of the most common reasons why people don’t convert and abandon shopping carts is because the checkout process is complex. Plus, many visitors want a guest checkout option where they don’t want to create an account before purchasing and want to quickly checkout.
So, make sure that your checkout process is simple and clean. You can remove unnecessary steps during checkout by removing the number of fields in your checkout form.
And you can ease the process by offering multiple payment options along with a guest checkout option. For instance, if you’re using WooCommerce, then you can enable the option where customers can place an order without an account.
16. Provide a Smooth Navigation to Customers
The last tip we have for you is to offer a smooth navigation experience to your customers. Finding products and services should be easy on your eCommerce store. If your site isn’t organized, then people will have a hard time finding what they’re looking for.
To make sure that you have a smooth website navigation, you can group similar products under different categories. And you can also add product tags, so visitors can easily find their desired products.
Take a look at Amazon for example. It organizes its products under different categories like electronics, arts & crafts, automotive, and so on.
If you’re running your store on WordPress, then it’s easy to add categories and tags. To get started, you can go through our guide on what are WordPress tags and categories.
And that’s it!
We hope you liked our article on ways to boost your eCommerce conversion rate. You can also check out our post on how to track link clicks on your website with Google Analytics.