Do you know what user engagement metrics are and how they can benefit you? User engagement metrics show you important details about how visitors use and interact with your website. We’re going to show you how to find these statistics and how you can use engagement metrics to improve your site’s performance. Ready? Let’s find […]
Looking to understand exactly how customers navigate through your online store before making a purchase? eCommerce customer journey analytics reveals the complete path your buyers take, showing you every interaction that leads to a sale. In this guide, I’ll walk you through the fundamentals of customer journey tracking and demonstrate how to easily implement this […]
The ExactMetrics team is always striving to improve our users’ experience and support your business growth! The latest update, ExactMetrics 7.8, includes new integrations with the User Journey addon to improve your sales and marketing with more and better data. Our latest User Journey addon integrations help you get better eCommerce results by tracking site […]
Do you want to know what the cart abandonment rate is in your eCommerce store? Wondering how to set up Google Analytics cart abandonment tracking? When you’re able to see and track your cart abandonment rate, you’ll have the data you need to make decisions that’ll improve your store and grow your business. In this […]
Did you know that an average consumer will visit your website 3 or 4 times before doing business with you? And, most don’t convert on their first visit, which is why Google Analytics conversion paths can help you see a clearer picture of where those visitors first came from. By default, Google Analytics credits a […]
Do you accept donations on your website? If so, you’ll definitely want to set up donation tracking with Google Analytics to get a better idea of what drives donations and what you can do to increase them. Tracking donations in Google Analytics can give you lots of valuable insights into how your donation campaigns are […]