Guide to eCommerce Customer Journey Analytics in WordPress

Do you run an online store or eCommerce website? If so, you can use eCommerce customer journey analytics to help you understand how customers are really using your website on their way to making a purchase. In this post, we’ll go over the basics of an eCommerce customer journey and show you how to view […]

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Exact Metrics v7.8 Release Announcement

Introducing NEW User Journeys in ExactMetrics 7.8

The ExactMetrics team is always striving to improve our users’ experience and support your business growth! The latest update, ExactMetrics 7.8, includes new integrations with the User Journey addon to improve your sales and marketing with more and better data. Our latest User Journey addon integrations help you get better eCommerce results by tracking site […]

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How to Track Cart Abandonment Rate in Google Analytics 4

How to Track Cart Abandonment Rate in Google Analytics 4

Do you want to know what the cart abandonment rate is in your eCommerce store? Wondering how to set up Google Analytics cart abandonment tracking? When you’re able to see and track your cart abandonment rate, you’ll have the data you need to make decisions that’ll improve your store and grow your business. In this […]

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How to Find Conversion Paths in Google Analytics

How to Find Conversion Paths in Google Analytics

Did you know that an average consumer will visit your website 3 or 4 times before doing business with you? Most don’t convert on their first visit. By default, Google Analytics credits a user’s last visit with their conversion. So for instance, if someone finds your website via Google search (organic), then comes back later […]

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How to Set Up Donation Tracking in WordPress

How to Set Up Donation Tracking in WordPress Without Coding

Are you accepting donations on your website, and you’d like to be tracking them in Google Analytics and WordPress? Tracking donations in Google Analytics can give you lots of valuable insights into how your donation campaigns are going. You can use those insights to make decisions that will improve your donation rate. Read on to […]

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