How to Set Up Gravity Forms Conversion Tracking (Easy Way)

gravity forms conversion tracking

Do you want to know how your Gravity Forms are performing? Gravity Forms is one of the most popular form plugins for WordPress.

You can create all types of forms for your website, including simple contact forms to complex forms where users can perform calculations.

But how do you find out which type of form gets the most conversions?

In this article, we’ll show you how to set up Gravity Forms conversion tracking in Google Analytics using a very easy way.

ExactMetrics is the best WordPress Analytics plugin. Get it for free!

Let’s get started…

Why Track Gravity Forms Conversions?

Now you might be wondering what benefits do tracking Gravity Forms provide. By setting up tracking, you get key insights into the behavior of your visitors. It shows which forms people interact with and end up submitting.

Form tracking can also help discover the most popular form type. For example, let’s say your simple contact form captures many leads compared to a user registration form.

This shows that you should focus on promoting the contact form to get email addresses. That’s not all. It helps save time as you know which type of forms to create.

And you can also find out how your lead generation campaigns are performing. By looking at the form conversions, you can see the number of leads you got through a campaign and your form conversion sources.

Now, are you ready to learn how to set up Gravity Forms tracking in Google Analytics?

How to Track Gravity Form Conversions

To track Gravity Forms in Google Analytics, the best solution is through ExactMetrics. It’s the best premium WordPress Analytics plugin, making it very easy to track all kinds of WordPress forms.

Usually, Google Analytics doesn’t track form conversions by default. You’d have to manually enter a code for each form on your website to track them in Analytics. This can be tricky for beginners and people who don’t have any experience in editing code. Not to mention that it would take a lot of time to enter code for different forms.

But with ExactMetrics, you don’t have to touch a single line of code. The plugin automatically tracks Gravity Forms on your website. Just follow these steps to get started.

Step 1: Install and Active ExactMetrics

The first step is to install and activate ExactMetrics on your website. Do note that you’ll need its Pro license to use the Forms addon and track Gravity Forms in Google Analytics.

exactmetrics best premium wordpress analytics plugin

Once ExactMetrics is up and running on your website, make sure to connect it with Google Analytics. Its step-by-step wizard will guide you and help set up Analytics without coding.

For more details, follow our guide on how to add Google Analytics to your WordPress site.

Step 2: Install ExactMetrics Forms Addon

After you’ve connected Google Analytics using ExactMetrics, the next step is installing and activating the Forms addon.

The ExactMetrics Forms Addon will automatically set up tracking for all types of WordPress forms on your site. To get started, go to ExactMetrics » Addons and navigate to Forms. Then click the Install button and see if the Status changes from Inactive to Active.


And that’s it! You don’t have to perform any additional configuration.

Step 3: View Forms Report Inside WordPress

Now the next step is to view the performance report of your Gravity Forms. With ExactMetrics, it’s effortless to find the report inside your WordPress dashboard.

There’s no need to leave your site, as you can find out how each form is converting by looking at the report from the admin area.

To view the report, go to ExactMetrics » Reports » Forms. For each form, you can see the number of impressions, conversions, and conversion rate.

Form Report

Using the data from the report, you can find out how Gravity Forms are converting. Pick the top-performing forms and replicate them across your site.

Or see which campaign got the most impressions and conversions, so you can create similar campaigns in the future and grow your email list.

That said, what if you want to view the form conversion report in Google Analytics? Let’s find out.

How to View Gravity Forms Report in Google Analytics

The easiest way to see the Gravity Forms conversions in Google Analytics is by clicking the View Full Forms Report button in the ExactMetrics Forms report. It will automatically take you to the right report in Google Analytics.

On the other hand, you can log in to your Analytics account and navigate to Behavior » Events » Top Events. Now click on the form under the Event Category.

top events in GA

Next, click on impression or conversion, whichever you want to view.

Let’s say you want to see how well each form is converting. Simply click conversion under Event Action.

event action gravity forms

On the next screen, you’ll find the number of conversions for each Gravity Form. For more in-depth analysis, you can add secondary dimensions and find out the source of your conversions. Or you can see which country people are from or which device they used to fill out the forms.

And there you have it!

With ExactMetrics, it’s easier than ever to track any WordPress form. You’ll get insights about form conversion in just a few clicks and not have to edit any code.

We hope you liked our post on how to set up Gravity Forms conversion tracking. You can also go through our post on ExactMetrics vs. Google Analytics.

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