Do you want to add Google Tag Manager to WordPress but aren’t sure how to go about it? Google Tag Manager is a great tool for connecting your WordPress website to digital marketing platforms and setting up advanced Google Analytics tracking. With GTM, you can manage and deploy your code snippets from one central location. […]
Do you want to learn how to track PDF downloads in Google Analytics 4? Offering downloadable files on your website such as PDFs, eBooks, and more can enhance user engagement, but it’s important to track those file downloads so you know which content is the most popular among visitors. Using this data, you can improve […]
Do you want to keep a close eye on your business, brand name, or competitors? Well, an easy way to do that is by learning how to create Google Alerts. In this article, we’ll explain what Google Alerts are, walk you through the setup process of creating Google Alerts, and share a few of the […]
Most website owners are surprised when I say Google Analytics 4 is not GDPR compliant by default. Since the European Union implemented the General Data Protection Regulation (GDPR) on May 25, 2018, website owners have been racing to adapt. With potential penalties reaching €20 million or 4% of annual revenue, compliance isn’t just good practice—it’s […]
Do you want to find out more about your website traffic and whether your various marketing efforts are paying off? Campaign tracking with GA4 UTM parameters can answer those questions and more! With UTM links, you can find out how much traffic each campaign is bringing in, which campaigns are driving conversions, whether a secondary […]
Ever wonder which links people click that take them away from your website? You can find out when you learn how to track outbound links in Google Analytics. There are many reasons to use external or outbound links, like citing other sites as sources of information. By tracking which external links get the most clicks […]
Want to learn how to track website traffic in Google Analytics? You’ve come to the right place! Google Analytics is a powerful tool that helps you gain insights into various aspects of your website visitors’ behavior – from the sources that led them to your site to the time they spent exploring your content and […]
Are you scratching your head trying to figure out how Google Analytics works? If so, you’re not alone. Google Analytics 4 (GA4) is an incredibly powerful free tool, but it comes with a lot of technicality and a pretty steep learning curve. Google Analytics helps you understand your user’s behavior, track your website performance, and […]
Are you wondering how to check the number of visitors on your WordPress website? Having insights about your site visitors is an important part of growing your business. Tracking your WordPress site traffic can help you create more engaging content for your audience, offer products that are more likely to sell, target new keywords to […]
Do you want to learn how to create an opt-in form in WordPress that grabs people’s attention and gets them to sign up for your newsletters? An opt-in form is essential to growing your email list, SMS subscribers, and overall brand by staying connected with your audience even after they’ve left your website. In this […]