How to Link Google Ads to Google Analytics in 2 Minutes or Less

link ads to analytics

Are you looking for a quick and easy way to connect Google Ads with your Google Analytics account?

By linking both the platforms, you’ll get insights about your ad campaign’s performance and what people do on your site after they click on an ad.

In this article, we’ll walk you through how to link Google Ads to Google Analytics in just a few clicks. Let’s begin…

Why Connect Google Ads with Google Analytics?

You might be wondering why it is important to link your Google Ads (formerly known as AdWords) account with Google Analytics.

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Google Ads is a powerful tool, but it only tells you half of the story. If you only look at the data in Google Ads, you’ll be missing out on the information about what users do once they’ve clicked on the ad.

But if you tracking Google Ads in Google Analytics, you’ll be able to understand your visitor’s behavior, where they click, how much time do they spend on the page, and much more. It shows the complete customer journey and helps you allocate your budget to get maximum conversions.

For example, you might notice that some keywords have lower conversions but long visit durations. This shows that the keyword you’re targeting is great for creating awareness about your brand, but people aren’t ready to buy at this stage.

That being said, are you ready to learn how to add Google Ads to Google Analytics?

How to Link Google Ads to Google Analytics

The easiest way to connect Google Analytics and Google Ads is by using ExactMetrics. It’s the best premium Analytics WordPress plugin and helps you set up tracking without editing code or hiring a developer.

To start, follow these steps:

Step 1: Install and Activate ExactMetrics

First, you’ll need to install and activate the ExactMetrics WordPress plugin on your website.

Using the plugin, you’ll get insights insides your WordPress dashboard and set up advanced tracking like file downloads, eCommerce tracking, form conversions, and outbound link clicks that Google Analytics doesn’t track by default.

exactmetrics best premium wordpress analytics plugin

Next, you’ll need to add Google Analytics to your WordPress site. With the help of ExactMetrics, all you have to do is follow the steps in the setup wizard. The plugin will add the tracking code for you, and there’s no need to touch a single line of code.

Follow our tutorial on how to add Google Analytics to WordPress.

Step 2: Install ExactMetrics Ads Addon

Now that the plugin is up and running on your website, you will now have to install and activate the ExactMetrics ads addon. You’ll need a Plus or higher license to access the addon.

You can install the addon by going to ExactMetrics » Addons and then navigate to Ads. After that, click the Install button, and in a few seconds, the addon will automatically activate.

EM-ads-addon

Next, you will have to enter your Google Ads Conversion ID in ExactMetrics, and the plugin will add Google Ads to your WordPress site. You don’t have to manually enter the code on your site, as the plugin will take care of it.

The Conversion ID can be found in your Google Ads account at the top right corner (it should be a 10-digit code). Simply copy or note down the code.

Now, go to ExactMetrics » Settings » Publisher and then go to Ads Tracking. After that, enter your Google Ads ID under Conversion ID.

exactmetrics ads addon settings

Click the Save Changes button when you’re done. You’ve successfully added Google Ads to your website!

Step 3: Google Ads Linking in Google Analytics

After adding Google Ads to your WordPress site, the next step is to enable Google Ads Linking in Google Analytics.

To do that, log in to your Google Analytics account using the same email address you’re using for your Google Ads account.

After that, go to Admin.

select admin

Navigate to the Property Column and then click on Google Ads Linking.

click on ads linking

On the next screen, you’ll see your Google Ads accounts. Select the account you’d like to link with Google Analytics and click the Continue button.

link group

Next, enter a name for the Link group title and click the switch to ON for the View you want to link. Once that’s done, click Link accounts. This will also automatically enable auto-tagging, so Google Analytics can easily associate Google Ads data with customer clicks.

enter link configuration details

Congratulations! You’ve successfully linked Google Ads to Google Analytics. Now, how can you see the data in Google Analytics?

How to View Google Ads Data in Google Analytics

After linking Google Ads and Google Analytics, you can now view different reports to understand your visitor’s behavior better.

To see how your Google Ads campaigns are performing, go to your Google Analytics account and navigate to Acquisition » Google Ads » Campaigns.

campaign performance report

You can see the number of clicks, costs, cost per click (CPC), number of users, sessions, bounce rate, pages per session, and much more for each campaign.

Besides that, you can use Secondary Dimensions to drill down your campaigns further. For instance, you can select Device Category as a dimension and see which device people use to view your campaigns.

You can also view other reports like Keywords and Search Queries to see the search term people use to reach your website. This way, you can see which keywords to target in your campaigns.

keywords report

And that’s it!

We hope you liked our article on how to link Google Ads to Google Analytics. You can also go through our guide on important Google Analytics metrics every business should track.

And don’t forget to follow us on Twitter and Facebook to get to know the latest Google Analytics tutorials.

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