Picture this scenario: You’re looking at your Google Analytics dashboard, feeling pretty good about those impressive social media traffic numbers. Meanwhile, you’re pumping serious budget into Google Ads because the clicks look promising.
But here’s what the data often reveals when you dig deeper—that “high-performing” social traffic has a conversion rate near zero, while your organic search visitors (the ones you’re not actively investing in) are quietly filling out forms and becoming customers.
This disconnect between traffic and conversions is silently bleeding marketing budgets dry.
The real problem isn’t just missing opportunities—it’s the compound effect of misallocated resources. Every dollar spent driving the wrong kind of traffic is a dollar not invested in scaling what actually works.
That’s why I’m super excited to announce the brand new, improved Forms Report in ExactMetrics 8.6!
Now you can see exactly which traffic sources, campaigns, and forms are driving your most valuable form conversions – all in one beautiful, easy-to-understand dashboard right inside your WordPress admin area.
Let’s take a look!
Detailed Forms Data and Channel Breakdown
Now, the first thing you’ll see when you head to ExactMetrics » Reports » Forms is the Forms Overview Report at the top of the page. This visual presentation gives you a quick overview of sessions, page views, form impressions, and form completions using the tabs at the top:
Edit and experiment with the date range above to explore specific periods in-depth and analyze campaigns or compare performance.
But the next is where it gets truly exciting!
When you scroll down to the original forms report, users now have the option to break down their report data based on Source/Medium or Campaign:
This is what it looks like if we, for instance, break down the data based on campaign:
This exciting new upgrade means that users can now go deep down into:
- Traffic Source Analysis: See which channels (Google, Facebook, email, direct traffic) actually convert visitors into leads
- Campaign Performance Tracking: Break down form conversions by specific marketing campaigns to see your true ROI
Imagine instantly knowing that your Facebook ads brought in 200 visitors but only 2 form submissions, while your email campaign brought in 50 visitors but generated 15 high-quality leads.
That’s the power of the new Forms Report!
Who Is This Perfect For?
- Digital Marketers who need to prove ROI and optimize campaign spend across multiple channels
- Business Owners who want to stop guessing which marketing efforts actually drive results
- Agencies managing multiple client campaigns that need clear reporting on form conversion performance
- eCommerce Store Owners tracking newsletter signups, contact forms, and lead generation efforts
- Content Creators monitoring which blog posts and content pieces drive the most form conversions
That’s it for this release!
The improved Forms Report is available now in ExactMetrics 8.6 for all Pro users. Don’t let another day pass wondering which of your marketing efforts are actually working.
Upgrade to ExactMetrics Pro today and start making data-driven decisions that will transform your business growth.