Google Site Kit is the WordPress analytics plugin that’s created by and recommended by Google. But, does that mean you should use it? Before you install the plugin on your site, familiarize yourself with what it can do, and what features it might be missing.
In this Google Site Kit review, we’ll go over its features, pros, and cons.
Google Site Kit WordPress Plugin Features
Wondering what the Google Site Kit WordPress plugin can do? Here are the features it includes:
When you connect Site Kit with your Google Analytics account, it will install the tracking code on your site for you. Then, your site data will be collected and tracked in Google Analytics.
If you’re using Universal Analytics, you’ll get a basic site traffic report in your Site Kit dashboard. However, Site Kit does not currently provide Google Analytics 4 reports in its dashboard. If you’re using GA4 (which Google recommends), the Site Kit dashboard report will be all zeroes and you’ll need to visit your Google Analytics dashboard to see your data.
Google Search Console
Site Kit will connect your site with your Google Search Console property, or create one for you if you don’t have one set up yet. This will capture data about your site’s performance in Google Search, like what keywords you rank for and how often your pages came up in search results. You’ll get a basic Search Console report in your Site Kit dashboard that includes impressions, clicks, and visitors from search:
Do you run AdSense ads on your site? If so, Google Site Kit will place ad code on every page of your site. If you don’t have AdSense but would like to get started, you can sign up through the Google Site Kit dashboard.
You’ll also see a basic AdSense report within your WordPress Google Site Kit dashboard:
Use the PageSpeed Insights report inside of Google Site Kit to see how fast your website is and where you might be able to make some improvements. You can also access this report any time by visiting pagespeed.web.dev.
Google Tag Manager
If you’re a Google Tag Manager user, you can connect it to your site through Site Kit. It installs the code on your site for you.
If you’re a Google Optimize user, you can install Optimize on your site through Site Kit.
Google Site Kit Pros
There are a few pros to using Google Site Kit. First and foremost, it does make it easy to install Google Analytics on your site without messing with your code. The rest of the connections are helpful too, since connecting all those services can be intimidating and difficult for beginners or anyone who isn’t familiar with adding code to a website.
The few dashboard reports that Site Kit has are moderately helpful, although they’ll be much more helpful if Google Analytics 4 reports are added. It’s useful to have basic traffic stats, keyword stats, AdWords earnings, and other performance numbers right in the WordPress dashboard.
Of course, the other pro of Google Site Kit is that it’s free.
Google Site Kit Cons
Google Site Kit does have a few pretty big cons:
- First of all, it doesn’t yet support Google Analytics 4 in its dashboard. This is a pretty essential need, especially if you haven’t used Google Analytics 4 and need help finding reports and picking out the most valuable data. Without the report, you have to visit your Google Analytics account to find your data. Even with the Universal Analytics report, it’s very basic.
- Another con of Google Site Kit is that it doesn’t really add much value besides connecting your Google services to your website. It doesn’t help you set up conversion tracking or offer any other kind of Google Analytics setup help. This includes eCommerce tracking, which would be a really nice feature to have for anyone setting up an online store.
- Finally, Google Site Kit doesn’t help you at all with GDPR compliance. Site Kit doesn’t give you any options for automatically disabling tracking, hiding IP addresses, or anything that would help you become compliant.
Final Thoughts: Google Site Kit Review
While the Google Site Kit WordPress plugin is helpful for linking your Google services with your WordPress site, its reports are very basic (and in some cases, not there at all) and it doesn’t help you set up your Google Analytics to track conversions or eCommerce.
So, overall, there are much better choices for WordPress Google Analytics plugins. The best one? ExactMetrics.
ExactMetrics is the best premium WordPress analytics plugin. With ExactMetrics, there’s a whole list of things you can set up and monitor in Google Analytics (both Universal Analytics and GA4) and your WordPress dashboard.
Our most popular features include:
- Easy eCommerce tracking setup and reporting
- Top outbound and top affiliate link clicks
- GDPR compliance
- Scroll tracking
- Form conversion tracking
- Popular posts or products widget
- And more
With ExactMetrics, all your most important metrics are right there in your WordPress dashboard. ExactMetrics reports offer a lot more stats than Google Site Kit does (including GA4), the plugin will set up eCommerce tracking and form conversion tracking with one click, and much more.
If you liked this article, you might want to check out 8 Google Analytics Metrics Every Business Should Track.