7+ Best eCommerce Plugins for WordPress

Best eCommerce Plugins for WordPress

Ready to set up or expand your eCommerce store and wondering which plugins are the best eCommerce plugins for WordPress?

WordPress makes setting up and running an eCommerce store a pretty awesome experience. After you choose your primary eCommerce plugin, there are so many other plugins in the marketplace that you can add to do everything from sending emails from your store to making it run faster.

In this article, we’ll focus on the best eCommerce plugins for WordPress that’ll be the basis of your store. After that, we’ll list a few extras that you can use to add some essential features to your store, no matter which eCommerce plugin you choose.

Best eCommerce Plugins: Our Picks

You probably won’t be surprised to see that WooCommerce and Easy Digital Downloads are the first two eCommerce plugins on our list. They’re probably the top two on just about any list of the best eCommerce plugins for WordPress! They’re at the top for good reason, with their long lists of great features, integrations, and extensions/add-ons.

ExactMetrics is the best WordPress Analytics plugin. Get it for free!

On our list, you’ll find:

  1. WooCommerce
  2. Easy Digital Downloads
  3. WP Simple Pay
  4. Ecwid
  5. BigCommerce
  6. MemberPress
  7. Shopify Buy Button

After our main list, you’ll find another list of helpful plugins to add that’ll extend the functionality of your eCommerce store.

Let’s jump into our reviews.

7 Best eCommerce Plugins for WordPress: Reviews

1. WooCommerce WooCommerce

WooCommerce is the gold standard for selling physical products with WordPress. Because of its reigning popularity, tons of themes and extensions are created exclusively for WooCommerce, and many other plugins have WooCommerce integrations.

We like WooCommerce for a lot of reasons. First, it’s easy to install and set up. WooCommerce onboards many new users every day, so they’ve got the whole process dialed in. The necessary cart pages are created for you when you install the plugin, and you get a pretty straightforward walkthrough inside your dashboard:

WooCommerce onboarding - best eCommerce plugins for WordPress

WooCommerce adds several new tabs inside your WordPress dashboard to create a complete eCommerce store. You’ll find settings pages, payment options, a list of orders, a database of your customers, an extensions marketplace, built-in analytics, and a lot more.

In short, WooCommerce is easy to use and extremely customizable. Of course, even though it’s easy to use, it can definitely be overwhelming when you’re first getting started. There are SO many settings, themes, extensions, and integrations; it can be hard to know how to start (and when to stop and publish your store). The setup walkthrough does help with that, but it’s quite a bit to learn.

How much does WooCommerce cost? You might be surprised to learn that the base plugin is completely free. You can control your costs pretty well by choosing your theme, extensions, and payment options with a budget in mind.

Although using WooCommerce to sell digital items is possible, we recommend going with the next plugin on our list (Easy Digital Downloads) for that.

Top WooCommerce features:

  • Highly customizable with themes and extensions
  • Open-source and self-hosted
  • Optimized shopping cart experience
  • Integrates with many of your favorite plugins, including ExactMetrics
  • Comes with product blocks, so you can easily design your own product pages
  • 100+ payment gateways

Pricing: WooCommerce is free to get started, with a lot of free and paid themes and extensions available to customize your basic store

Get started with WooCommerce now.

2. Easy Digital Downloads

Easy Digital Downlaods - Home

Easy Digital Downloads (EDD) is the best eCommerce plugin for WordPress for selling digital products. Use it to sell your eBooks, software, courses, PDF documents, or any other digital products easily.

We love Easy Digital Downloads because, like WooCommerce, it’s highly customizable and user-friendly. It has a marketplace of add-ons that you can use to add payment gateways, email marketing tools, reviews, coupons/discounts, and a lot more. Its onboarding process is even more straightforward than WooCommerce — just follow the simple steps to get set up and running:

Easy Digital Downloads onboarding - best eCommerce plugins for WordPress

Need a great-looking theme? EDD offers a free download of its eCommerce theme, Themedd. Or, use one of the suggested third-party themes in their themes marketplace (or just about any theme out there).

Like WooCommerce, you can get started with Easy Digital Downloads completely for free. You’ll get unlimited products, unlimited transactions, and no hidden listing fees. You’re in control of how much you spend on your store based on the extra features you need to sell your products effectively.

Top Easy Digital Downloads features:

  • Free to start with unlimited products and unlimited transactions
  • Customizable, clean checkout experience with the included WordPress block
  • Customer management database
  • Secure file protection
  • Recurring payments
  • Automatic billing
  • Free trials
  • Built-in reporting
  • Custom discount codes
  • Tons of available add-ons with all the features you might need

Pricing: Easy Digital Downloads is free to get started, then starts at $89.55/year.

Get started with Easy Digital Downloads now.

3. WP Simple Pay

WP Simple Pay

WP Simple Pay is a lightweight option for selling basic digital products and collecting payments without tons of eCommerce features that you don’t really need. Use it to create conversion-focused payment forms of any kind and accept payments on your website.

Although WP Simple Pay is simple to use and has “simple” right in the name, it still includes all the features you need to create a fantastic eCommerce site and flawless checkout experience. There are even one-step payment forms that your users won’t have any issues filling out quickly.

WP Simple Pay makes selling on WordPress incredibly quick and easy. Just spin up your payment form, connect a payment gateway, and start collecting payments. It’s that easy! Use it to collect donations or sell digital products without any hassle or extra features you don’t really need.

Like the first two eCommerce plugins, you can start with WP Simple Pay for free. Create basic Stripe payment forms for free to get started! Of course, there are a lot of awesome features in the paid versions of WP Simplay Pay, too, like custom landing pages, the ability to activate buy now/pay later, accept recurring payments, and more.

We love WP Simple Pay because it really does make selling digital products or accepting other payments in WordPress simple. Setup takes 5 minutes, so you can get going really quickly.

More WP Simple Pay features:

  • Simple setup process
  • 1-click checkout
  • Free version integrates with Stripe
  • On-site payment forms
  • Drag-and-drop form builder
  • Mobile optimized forms
  • Buy now, pay later
  • One-time and recurring subscription payments

Pricing: WP Simple Pay is free to get started, then starts at $49.50/year to get more features.

Get started with WP Simple Pay now.

4. Ecwid

Ecwid - Best eCommerce Plugins for WordPress

Ecwid is an eCommerce plugin for WordPress that’s an alternative to WooCommerce. It starts free, then really grows with you. It’s not as customizable as WooCommerce, but it does have a user-friendly interface and is quick to set up. For that reason, it’s great for beginners.

Setup with Ecwid is also done using an onboarding process that’s pretty straightforward and easy to follow.

Ecwid setup - best eCommerce plugins for WordPress

We found that Ecwid is a good choice for selling your products on Facebook and Instagram. It integrates directly with those social media channels so you can sell your products there to grow your store. Besides Facebook and Instagram, it also integrates with eBay, Amazon, Google Shopping, and TikTok, so you can really expand your store to other platforms.

The store integrates with whatever theme you have, and layouts can be changed using the block editor.

Although there’s a free version of Ecwid, you can only use it for up to 5 products. It’s really more of a free trial than something you’d probably use long-term. You get a lot more products, features, and integrations with a paid account, starting at $14.08 per month.

Top features:

  • Quick and easy setup
  • Integrates with numerous other platforms to expand your store
  • Has Android and iOS apps to easily manage your store on-the-go
  • Integrates with major shipping carriers to calculate shipping rates
  • Automated tax rate calculations
  • Hosted (your store is on their servers, not yours)
  • Many extensions to expand your store

Pricing: You can start with Ecwid for free for 5 products. Get more products and features starting at $14.08 per month, billed yearly.

Get started with Ecwid now.

5. BigCommerce

BigCommerce for WordPress - Best eCommerce Plugins for WordPress

BigCommerce is different from the other plugins on our list because it’s a separate, hosted platform with a WordPress integration. It’s not a store that you build directly on your WordPress site. Instead, you set up your store through BigCommerce, and then connect it to your WordPress website.

We believe this may be a good solution if you have already set up your store in BigCommerce but want the flexibility of a WordPress store, or you like the features and pricepoint of BigCommerce but don’t love their website designs. Or, if you have a large product catalog with many product options, BigCommerce might be better suited to handle your product catalog.

Whatever your reasoning, the BigCommerce for WordPress plugin helps you seamlessly connect your WordPress site and your BigCommerce store. Your product catalog will remain stored in BigCommerce, but your eCommerce website will be on WordPress.

Because of the more complex setup and the need to work with two different systems, this isn’t a solution we recommend for beginners. However, if you’re already a BigCommerce user, expanding to WordPress is a good way to grow your store.

Top BigCommerce for WordPress features:

  • Sell across eBay, Amazon, Google Shopping, Facebook, and more
  • Use any WordPress theme
  • PCI compliance done for you
  • All payment gateways, taxation, and other features come standard, not as add-ons
  • Over 65 payment gateway integrations
  • Works with Gutenberg or classic editor

Pricing: The BigCommerce for WordPress plugin is free, but BigCommerce itself starts at $29 per month, billed yearly.

Get started with the BigCommerce for WordPress plugin now.

6. MemberPress


If it’s memberships you want to sell, MemberPress is the eCommerce plugin you need. This plugin is at the top of its class for membership sales and management!

What makes MemberPress so awesome? We love it because it includes all the features you’re going to need, so you don’t have to search for additional plugins to make your membership site exactly how you need it to be. For example, if you’re selling courses, it includes a course creator right inside its dashboard, so you don’t have to use a separate plugin or tool to create your courses.

Or, if it’s a community you’re building, you can use MemberPress to lock a forum behind a paywall. The content access rules are super easy to set up, but advanced to lock whatever portions of your site you need.

Top MemberPress features:

  • Sell memberships, courses, and any gated content
  • Integrates with learning management systems (LMS)
  • Recurring payments
  • Content drip options
  • Tiered memberships
  • Coupons
  • Quizzes and certificates
  • Email marketing integrations

Pricing: MemberPress starts at $179.50/year.

Get started with MemberPress now.

7. Shopify Buy Button

Shopify Buy Button for WordPress - Best eCommerce Plugins for WordPress

The Shopify buy button for WordPress is the last eCommerce plugin on our list because it’s only recommended in certain circumstances. If you’ve already set up a Shopify store and you need a way to integrate it with a WordPress site, then adding a “Buy Now” button that links to the product in your Shopify store is what you’ll need to do.

The Shopify buy button for WordPress doesn’t have a ton of features, but it’s very easy to use that way. Just change the look of it to match your WordPress site, then embed a code snippet to make the button appear.

Top Shopify buy button for WordPress features:

  • Let visitors shop your products from your WordPress site
  • Easy setup and management from Shopify dashboard
  • Design the button to match your site

Pricing: The Shopify buy button for WordPress costs $5 per month.

Get started with the Shopify buy button now.

Honorable Mentions:

While these two eCommerce plugins for WordPress didn’t make our list, they’re worth checking out if none of the plugins so far have piqued your interest.

WP EasyCart – Free WordPress eCommerce store & WordPress Shopping cart plugin


eCommerce Product CatalogFree product catalog plugin for WordPress eCommerce or a simple product catalog website with a request for a quote functionality

eCommerce Product Catalog

More WordPress Plugins for eCommerce Stores

Depending on the eCommerce plugin you chose, you might need a few more to really create the store that works perfectly for you. So, we’re making a list here of some that’ll add much-needed features to your store!

The Necessities

ExactMetrics – Easily install Google Analytics on your store and set up eCommerce tracking with a couple of clicks

WPForms – The best drag & drop WordPress form builder plugin

All in One SEO – Optimize your site so it can be found by search engines

WP Mail SMTP – Make sure those important transaction emails get sent out

Marketing Plugins for eCommerce Sites

PushEngage – Send reminders and updates to your customers on their desktops – reduce cart abandonment

OptinMonster – Create popups that target the right visitors at the right time to increase your sales

Smash Balloon – Integrate your social media feeds with your site to increase engagement

UserFeedback – Run surveys on your site to find out what customers really think

Website Improvement Plugins for eCommerce Sites

WP Rocket – Keep your store running fast, no matter how many products and images you add to it

SeedProd – Build awesome landing pages, or even your own WordPress theme

That’s it! We hope you found a plugin or two to help you make your eCommerce store awesome.

If you liked this article, you might also like:

How to Track Coupon Codes in Google Analytics (Easiest Way)
How to Set Up Google Analytics eCommerce Tracking (Simple Way)
15 Simple Ways to Boost Your eCommerce Conversion Rate
Guide to eCommerce Customer Journey Analytics in WordPress

Don’t forget to follow us on Twitter and Facebook to see all the latest Google Analytics tutorials.

Want to Try ExactMetrics for Free?

Enter the URL of Your WordPress website to install ExactMetrics Lite.

Add a Comment

We're glad you have chosen to leave a comment. Please keep in mind that all comments are moderated according to our privacy policy, and all links are nofollow. Do NOT use keywords in the name field. Let's have a personal and meaningful conversation.