Are you having trouble figuring out how Google Analytics works? Google Analytics is a powerful free tool by Google. You can understand your user’s behavior, learn how they interact with your website, find out where they’re coming from, and track the performance of your site using Analytics. But as helpful as the tool is, it’s […]
How to Set Up WooCommerce Conversion Tracking in WordPress
Are you wondering how many people are converting on your WooCommerce store? If so, then you need to set up tracking and find out how your online store is performing. Tracking will help you get insights about products that your customers buy the most, which campaign performed the best, and what things grab your user’s […]
How to Track Instant Articles in Google Analytics (Step by Step)
Are you looking for a way to see how people use your Facebook Instant Articles? If so, then you need to set up tracking in Google Analytics. Instant Articles provide a quick reading experience to your audience. And if you’re a publisher, then it’s important to know which posts perform better at driving visitors from […]
How to Track Your Lead Sources in Google Analytics
Are you wondering how people find your website, which marketing campaigns are performing well, and which channels should you focus on to capture leads? If yes, then you’re not alone. Whether you have your own business or handling a client’s site, it’s important to know how your lead generation campaigns are performing. And to know […]
How to Set Up Goals in Google Analytics (The Easy Way)
Are you looking for a way to track eCommerce conversions or form conversions on your WordPress website? If yes, then you’ll need to configure goals in Google Analytics. However, setting up goals can be tricky, especially if you’re new to analytics. You’d have to be an expert to know your way around analytics and make […]
How to Split Test Your Signup Forms in WordPress (The Easy Way)
Are you struggling with designing a signup form that converts? If yes, then don’t worry, you’re not alone. It’s important to create a form that’s easy to use and helps capture leads. But it’s tricky to figure what’s working if you don’t any data to work with. This is where you can split test your […]
How to Set Up Google Analytics AdSense Tracking in WordPress
Do you want to know how well your Google AdSense ads are performing? By tracking AdSense, you can see which ad banners work the best and then you can optimize your ads. And the best tool to track your ads is through ExactMetrics. It lets you view your AdSense data in your WordPress dashboard, so […]
How to Run a Split Test in WordPress With Google Optimize
Do you want to know which ad banner will generate the most clicks? Or do you want to know which landing page design will perform the best? Through split testing, you can run experiments and optimize your marketing efforts. In a split test, you make two different variations of your campaign and test their performance. […]
GDPR and Google Analytics: How to Make Your WordPress Site Compliant
Are you looking for a way to make your website GDPR compliant? On May 25, 2018, the European Union implemented the General Data Protection Regulation (GDPR). The new rule sets out requirements for handling user data. And failure to comply with GDPR would result in penalties up to €20 million or 4% of annual revenues. […]
How to Track Affiliate Links in WordPress (the Easy Way)
We’re often asked, is there a way to know which affiliates perform the best? By tracking affiliate links on your website, you can get insights about boosting your revenue. Using Google Analytics, you can see the number of clicks an affiliate link generates. It helps you understand your user’s behavior and the effectiveness of your […]