Are you looking for a way to send automated email reports about your website performance? Or, do you want to share Google Analytics reports with your clients and team members?
If you want to share all of your Google Analytics data with others, you have to give them access to your account. Since the data is private and confidential, you need to be extra careful about who you trust with this information.
Fortunately, there are some simple ways you can share analytics reports without giving access to your Google account. In this article, we’ll show you how to share Google Analytics reports with others using a few quick and easy methods.
Let’s dive right in…
1. Share a Weekly Email Summary of Your Analytics Report
Have you ever wanted a quick view of website traffic stats without having to log in to Google Analytics? Do you want to show site analytics to others without granting access to your Google account?
And, ExactMetrics’ email summaries provide weekly analytics reports delivered straight to your inbox. They help you stay on top of your marketing efforts and make important business decisions.
ExactMetrics lets you send a weekly site analytics summary to as many 5 email addresses. So, you can share critical data with multiple stakeholders, either internally or externally. Plus, you can customize reports by adding a company logo in the header.
To enable email summaries and set up the recipients of your analytics reports, go to ExactMetrics » Settings » Advanced and then navigate to Email Summaries.
Sending email summaries of traffic metrics keeps your clients up to date about their website’s progress. And, it’s automatic, so you don’t have to remember anything.
ExactMetrics’ email reports include metrics like total visitors and pageviews, top pages, and top referral sources for that week.
Here’s a partial example of an email summary report from ExactMetrics.
2. Share Google Analytics Reports with Others as PDF Files
Our next method for sharing Google Analytics reports is by downloading them as PDF files. These reports will show more detailed metrics than the email summaries we described above.
You can save and print reports, share reports with team members or clients through email, or save to a shared drive or folder where others can view.
To download any report in ExactMetrics, just click on the Export PDF Report button at the top of the report screen, and you’ll get neatly formatted reports.
If you’re logged into your Google Analytics account, then you can easily export reports as PDFs in a similar fashion. This works for all versions of Google Analytics.
In Google Universal Analytics, navigate to the report you want to download and click the Export option at the top. Then, select PDF and save your Google Analytics report.
The PDF version of your report shows the same layout and formatting as the online version. Now you can send your PDF report as an email attachment, or save in another location where others can download it.
In Google Analytics 4 (GA4), exporting reports works a little differently. Instead of an Export button, you click the Share this report icon at the top of any report screen. Then, select Download File » Download PDF.
Now, you can share your Google Analytics 4 reports with anyone you choose, whether that person has a Google Analytics account or not.
3. Allow Other User Roles to View Google Analytics Reports
So far we’ve seen two simple ways of sharing your Google Analytics reports with others by sending and exporting reports.
You can also set up user roles and permissions that allow users to view Google Analytics reports. When you do this, you can limit users from viewing all your site’s data or editing any settings.
Unfortunately, adding and configuring user roles is a bit tricky in Google Analytics. But with ExactMetrics, the process is very simple.
First, go to ExactMetrics » Settings » Advanced. Under the Permissions section, you can choose which user roles are allowed to see reports when logged into your WordPress site. For instance, in our example below, Administrators and Editors can view reports, but only Administrators can make changes and save settings.
Besides that, you can also control which users you want to exclude from tracking in Google Analytics. This prevents your team members’ activity from showing up in traffic reports, and helps to keep your data accurate.
To learn how to add users to your Google Analytics account, check out How to Share Google Analytics Access (Step by Step).
4. Share Saved Reports in Google Analytics
Now, let’s take a look at how to share Saved Reports in Google Universal Analytics.
You can save any standard or custom report from Universal Analytics for quick access. Then, you view those reports by clicking Customization » Saved Reports.
To share a saved report, go to Saved Reports and then select the report you want to share. Next, click the Share option on the top right corner.
A new window will pop up on your screen. Here, you simply enter an email address, select the format of your report (PDF, Excel, or CSV), check the frequency of sharing the report, and click Send.
The Google Analytics 4 platform doesn’t include a “share by email” function. If you want to email a report from GA4, you’ll have to export the file first and then email it as an attachment.
Great, now you’ve learned how to share saved reports from Google Analytics! Let’s go on to our final method for sharing Google Analytics reports.
5. Share Google Analytics Reports in Other File Formats
Google Analytics lets you export reports in several other file formats, in addition to PDF files.
Your client may want their report in Google Sheets, or your team member might require the data in a format that’s easier to analyze.
In these cases, you can download your report in Google Sheets, Excel (XLSX), or CSV file formats. Simply click on the Export option in any Google Analytics report and select the appropriate file formats.
When you export XLSX and CSV files, they’ll automatically download to your computer. When you export a Google Sheets file, it opens Sheets and displays the data in your browser.
For Google Analytics 4 users, there is currently no ability to download data in Google Sheets or Excel formats. To export reports from GA4 in CSV format, follow the directions in #3 above and select Download CSV in the final step.
And that’s it!
You can now easily share traffic reports with your clients and team members without providing access to your Google Analytics account.
We hope that you liked our article on how to share Google Analytics reports. You may also want to read our guide on how to track link clicks on your website with Google Analytics.
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