25 Best WordPress Plugins (Free + Paid) for 2020

best wordpress plugins

Did you know there are over 55,000 WordPress plugins out there? That’s true! Be it SEO, Google Analytics, social media, contact forms, website security, or email marketing, there are plugins for just about every category.

But with so many different options, it’s difficult for new users to select the right plugin for their website. By having too many unnecessary plugins, you can hamper your site’s performance and hold back your website’s growth.

So, to help you out, in this article we’ll cover the best WordPress plugins (free and paid) that are a must-have on your website. You can jump ahead to any category you’re interested in:

Let’s get started…

ExactMetrics is the best WordPress Analytics plugin. Get it for free!

Best Analytics WordPress Plugins

One of the key areas to grow your website is understanding your users and how they behave on your site. This is where picking the best Analytics plugin for WordPress can help you measure your site’s performance, track user behavior, and give you the data you need to make decisions.

1. ExactMetrics

exactmetrics-premium-wordpress-analytics-plugin

ExactMetrics is the best premium WordPress Analytics plugins you can use today. You can use it to add Google Analytics to your WordPress site without any coding.

Besides that, it makes it super easy to set up advanced tracking in just a few clicks. So, you can track user behavior that’s not possible by default in Google Analytics. For instance, you can automatically set up events and track file downloads, outbound links, affiliate link clicks, and more.

ExactMetrics also offers different addon which you can use to track form conversions, eCommerce performance, make your GDPR compliant, and much more.

Key Features:

  • Easy to use plugin
  • Connect Google Analytics with WordPress
  • Set up universal tracking across all devices
  • Automatically track affiliate link clicks
  • Track media on your website
  • Configure custom events without coding
  • Track WordPress categories and tags

Active Installs: 1+ million

Rating: 2.4 out of 5

Price: ExactMetrics offers free + paid plans (which start from $99.5 per year)

2. MonsterInsights

monsterinsights best wordpress plugin for google analytics

MonsterInsights is one of the best WordPress plugins for Google Analytics. It too offers you the feature to track user behavior along with setting up advanced tracking in Analytics. And you can easily configure Google Analytics with the need to hire a developer.

Key Features:

  • Get detailed reports inside your WordPress dashboard
  • Automatic scroll depth tracking
  • Track online store performance with eCommerce addon
  • Outbound link tracking
  • File download tracking
  • Set up custom dimensions with just a few clicks
  • Affiliate link tracking
  • Easy integration with popular WordPress plugins

Active Installs: 2+ million

Rating: 4.5 out of 5

Prices: Premium plans start from $99.50 per year

Best Forms Plugins for WordPress

No matter what type of website you have, you’d want your visitors to get in touch with you. And one of the ways is through a contact form. There are many plugins that let you add a contact form to your WordPress website, but with the best plugin, you can do so much more.

3. WPForms

wpforms best wordpress contact form plugin

WPForms is the best form plugin for WordPress. You can create all types of forms using its simple drag and drop builder. plus, it offers loads of options for customization, so you can create a form the way you want.

Key Features:

  • Drag and drop builder
  • Prebuilt templates to choose from
  • Mobile friendly and SEO optimized
  • Integration with popular email marketing tools
  • Receive payments through WPForms
  • Accept files uploads
  • Smart conditional logic for form fields

Active Installs: 3+ million

Rating: 4.9 out of 5

Prices: Free + paid plans starting from $39.50 per year

4. Formidable Forms

formidable forms best wordpress plugin

Formidable Forms is another plugin you can use to create different forms in WordPress. It also offers a drag and drop builder which makes it super easy to build any type of form. And you can display statistics and graphs of your form submission using the plugin.

Key Features:

  • Allow users to edit form submission in frontend
  • Build multi-page forms
  • Drag and drop builder
  • Create polls and surveys
  • Display graphs and stats of form submissions
  • Online calculate forms
  • Easily customize form HTML
  • Mobile responsive designs

Active Installs: 300,000+

Rating: 4.7 out of 5

Prices: Premium packages start from $99.38 per year

5. Ninja Forms

ninja forms best wordpress plugin

Ninja Forms is one of the best WordPress plugins you can use for building forms. It has an easy to use interface and offers integration with popular marketing tools like Constant Contact and Zapier. And you can use it to create forms for accepting payments.

Key Features:

  • Create multi-part forms
  • Use conditional for form fields
  • Create beautiful forms with layouts and styles
  • Save progress while building a form
  • Accept file uploads and PDF form submissions

Active Installs: 1+ million

Rating: 4.4 out of 5

Prices: Free + paid plans start from $49.50 per year

Best WordPress Plugin for Conversions

Now, are you looking to boost conversions on your website? Or do you want to generate leads? There are different plugins that can help you boost your sales and get more people to convert.

6. OptinMonster

optinmonster best wordpress plugin for lead generation

OptinMonster is the best WordPress plugin for conversion rate optimization and generating leads. It’s a powerful plugin that lets convert abandoning visitors into leads. You can choose from different popup templates and use display rules to show the right message at the right time.

Key Features:

  • Exit Intent technology
  • Display messages to visitors from a specific location
  • Easy to use drag and drop builder
  • Mobile friendly popups
  • Pre-made campaign templates
  • Create campaigns such as a floating bar or lightbox popups

Active Installs: 900,000+

Rating: 4.3 out of 5

Prices: Basic plan starts from $9 per month (billed annually)

7. TrustPulse

trustpulse best wordpress plugin

TrustPulse uses the power of social proof to boost your sales and conversions. Using FOMO (fear of missing out), you can show exactly when someone bought a product on your website. This provides proof to users that are looking for other’s feedback before making a purchase.

Key Features:

  • Real-time event tracking
  • Live stream of any action on your website
  • Social proof notifications
  • Use advanced targeting rules to show notifications
  • Measure views and conversions in FOMO analytics

Active Installs: 400+

Rating: 5 out of 5

Prices: Free + paid plans starting from $39.50 per year

Best WordPress Plugins for Giveaways

Are you planning on running a giveaway on your website but don’t know how to get started? You can use a WordPress plugin that lets you create engaging giveaways without having to invest in a professional developer.

8. RafflePress

rafflepress best wordpress plugin for giveaway

RafflePress is the best WordPress plugin for giveaways. It offers beautiful templates that’s are mobile responsive, and you can create viral giveaways using the plugin. RafflePress also integrates with email marketing tools, so you can grow your email subscribers as well.

Key Features:

  • Drag and drop giveaway builder
  • Choose from different templates
  • Mobile-friendly designs
  • 1 click entry and fraud protection
  • Integrate with social media platforms
  • Set up tracking and retargeting

Active Installs: 10,000+

Rating: 3.9 out of 5

Prices: Free + premium version with prices starting from $39.20 per year

Best Coming Soon & Maintenance Mode Plugin

If your website isn’t launched yet and is under construction, but you want to gather leads and create a buzz, then coming soon plugins can help you out.

9. SeedProd

seedprod wordpress plugin

SeedProd is the best coming soon and maintenance mode plugin for WordPress. You can create engaging coming soon pages and gather email subscribers while your site is built.

Key Features:

  • Real-time page builder
  • Over 500,000 backgrounds to choose from
  • Select from over 750+ Google fonts and 50+ themes
  • Easy integration with email marketing tools
  • Built-in contact form

Active Installs: 1+ million

Rating: 5 out of 5

Prices: Prices start from $29.60 per year

Best Social Media WordPress Plugins

Social media is a great place to drive traffic and engagement on your website. Or you can add display social media content on your website to attract your visitors. In this section, we’ll show you some of the best social media WordPress plugins.

10. Smash Balloon

smash ballon best wordpress plugins

Smash Balloon is a social feed plugin that you can use to display content from different social platforms on your website. And what makes it the best WordPress plugin for social media is its simplicity. You can set up social feeds in just 30 seconds.

Key Features:

Active Installs: 1+ million

Rating: 4.9 out of 5

Prices: Smash Balloon plans start from $49 per year

11. Shared Counts

share counts wordpress plugin for social media

Share Counts is another top WordPress plugin that allows you to add social share buttons on your posts. It’s very easy to use as you can add a shortcode before or after your post to display the buttons. This is a must-have plugin if you want your readers to share your content on different social networks.

Key Features:

  • Easily add Facebook, Twitter, and LinkedIn buttons
  • Integrate email sharing option
  • Preserve your share counts
  • Secure plugin that doesn’t use cookies or tracking scripts

Active Installs: 10,000+

Rating: 4.9 out of 5

Prices: Free WordPress plugin

Best Email Marketing WordPress Plugins

Now, if you’re gathering an email list, then you need a plugin that easily sends bulk emails to your subscribers. But at times, you aren’t able to send emails from your WordPress website. This is where the best WordPress plugins for email marketing can help you out.

12. WP Mail SMTP

wp mail smtp wordpress plugin

WP Mail SMTP is an important WordPress plugin that ensures your emails reach your subscribers. It fixes email deliverability by reconfiguring the wp_mail() PHP function to use proper SMTP provider. This way you can send emails from your WordPress website without any issues.

Key Features:

  • Easily integrates with web hosting services
  • Fixes email deliverability issues
  • White-Glove setup
  • Automatically track sent emails
  • Manage notifications

Active Installs: 1+ million

Rating: 4.3 out of 5

Prices: Free + Paid plans that start from $49 per year

Best SEO Plugins for WordPress

Do you want to boost your organic traffic? Or perhaps you want to optimize your content for SEO (search engine optimization)? With best WordPress plugins for SEO, you can ensure that your content is properly optimized and easily ranks higher on search engines.

13. All in One SEO Pack

all in one seo pack

All in One SEO Pack is the best SEO plugin for WordPress. You can use it to optimize your website and improve your rankings. And the plugin is super easy to use and works right out of the box for beginners.

Key Features:

  • Easily submit sitemaps to Google and Bing
  • Supports Google AMP (accelerated mobile pages)
  • Create a schema.org markup
  • Supports Google Analytics
  • Integrates with eCommerce sites
  • Automatically generate meta tags

Active Installs: 2+ million

Rating: 4.7 out of 5

Prices: Free + premium plans that start from $53.3 per year

14. Yoast SEO

yoast seo best wordpress plugins

Yoast SEO is one of the best WordPress plugins for SEO. You can optimize your content for keywords, include keyphrases, and more. The plugin also checks the readability of your content and suggest fixes for improvement.

Key Features:

  • Automatically create an XML sitemap
  • Optimize your content for SEO
  • Get internal links suggestions
  • Content insights for better rankings
  • Easily redirect URLs
  • 24/7 customer support

Active Installs: 5+ million

Rating: 4.9 out of 5

Prices: Free + paid plans starting from $89 per year

Best WordPress Plugin for Security

There is nothing worse than having malware and hackers exploit your website. These malicious goons can hijack your sensitive data and ask for ransom. Or they can compromise your service with bot traffic and cause a lot of damage. To protect your site, you need a the best WordPress security plugins.

15. Sucuri

sucuri best wordpress plugin for security

Sucuri is the best WordPress plugin for strengthening your site’s security. It prevents future attacks and actively monitors for threats. You can ensure that hackers can access your sensitive data and your website is safe from DDoS attacks.

Key Features:

  • Web application firewall (WAP)
  • Protect your site against hacks and malicious code
  • Prevent brute force attacks
  • DDoS attack mitigation
  • SSL certificate monitoring
  • Regularly scans for malware

Active Installs: 700,000+

Rating: 4.4 out of 5

Prices: Free plugin with paid plans starting from $199.99 per year

16. BackupBuddy

backupbuddy wordpress security plugin

BackupBuddy is the best WordPress backup plugin that extremely useful in creating backups. In case your security measures fail, and your site gets compromised, with BackupBuddy, you’ll have all your important data saved, so you can recover instantly.

Key Features:

  • Instantly backup, restore, and move WordPress
  • Protect your site from malware
  • Easy to use and setup
  • Customize backup content
  • Get instant email notifications
  • Schedule backups
  • Store backup files remotely

Active Installs: 900,000+

Rating: 4.7 out of 5

Prices: You can get the plugin for $64 per year

17. Login LockDown

 

Login LockDown is another WordPress security plugin to have on your website. It protects your site from brute force attacks where the attacker could use different methods to login to your site.

Key Features:

  • Records IP address and timestamp of failed login attempts
  • Detects if a certain number of login attempts
  • Block login function for an IP range
  • Prevent brute force attacks
  • 1-hour lockout for an IP block
  • Manage login settings

Active Installs: 100,000+

Rating: 4.4 out of 5

Prices: Free WordPress plugin

Best WordPress Page Builder Plugins

If you’re looking to build complex webpages and don’t know to code, then WordPress page builder plugins can help. They offer simple page builders and remove the limitations of WordPress editor.

18. Beaver Builder

beaver builder wordpress plugin

Beaver Builder is one of the most popular WordPress plugins. It offers a drag and drop builder that you can use to create stylish pages. And the best part, you don’t have to code. The builder works right out of the box.

Key Features:

  • Easy to use plugins
  • Drag and drop page builder
  • Multiple customization options
  • Create mobile responsive pages
  • Pre-built layouts
  • Customer support
  • Save and export full-page layouts

Active Installs: 300,000+

Rating: 4.8 out of 5

Prices: Free + premium plan starting from $99

Best WordPress Plugins for eCommerce

You can use WordPress to create your own eCommerce store. And to help you out, you can use different plugins and sell products online.

19. WooCommerce

woocommerce best wordpress plugin for ecommerce

WooCommerce is the best WordPress plugin for eCommerce. It powers more than 40% of all the eCommerce stores on the internet. And one of the reasons for its success is it’s easy to use and offers vast flexibility with premium extensions.

Key Features:

  • Set up an online store in no time
  • Offers flexible and secure payment options
  • Easily manage your orders
  • Customize your store the way you want
  • Easy integration hundreds of free and paid extensions
  • Detailed documentation for support

Active Installs: 5+ million

Rating: 4.6 out of 5

Price:  Free to use but offer paid extensions

20. Easy Digital Downloads

easy digital downloads

Easy Digital Downloads is another popular WordPress eCommerce plugin. Using the plugin, you can sell different digital products and monetize your website. from eBooks, PDFs, to different tools like plugins, you can sell just about anything through Easy Digital Downloads.

Key Features:

  • Add buy now or add to cart buttons
  • Manage your customer database
  • Track customer lifetime value and activity
  • Create discount codes
  • Get detailed reports of your online store
  • Download and save your data via CSV file

Active Installs: 60,000+

Rating: 4.6 out of 5

Prices: Free + paid version which costs $99 per year

Best WordPress Plugins for Membership

Are you looking for more ways to make money from your WordPress website? Then why not consider creating a member’s online section. With a membership WordPress plugin, you can easily do that.

21. MemberPress

memberpress best wordpress plugins

MemberPress is one of the best WordPress plugins that you can use to create a membership website. This way you can charge a premium from your visitors if they want access to unique and useful content.

Key Features:

  • Easy to use
  • Control the content you wish to show
  • Create your own forum on your WordPress website
  • Generate coupons and giveaways
  • Highly secure plugin
  • Create dynamic pricing pages
  • Clear reporting
  • Easy integration with other plugins

Active Installs: no information

Rating: no information

Prices: Its basic plan starts from $149 per year

Best WordPress LMS Plugins

Another way you can monetize your site is by selling online courses and creating a learning management system (LMS). And an easy way of creating courses is through the best WordPress LMS plugins.

22. LearnDash

learndash best wordpress plugin

LearnDash is the best WordPress plugin for creating LMS on your website. It’s trusted by many universities, training organizations, and new businesses. You can easily create and sell online courses on your WordPress website using the plugin.

Key Features:

  • Simple yet powerful course builder
  • Advanced quiz options
  • Create your own branded portal
  • Award certifications and badges to participants
  • Grade quizzes and assignments
  • Award course points

Active Installs: no information

Rating: no information

Prices: You can get LearnDash for $159 per month

23. LifterLMS

lifterlms best wordpress plugin

LifterLMS is another top LMS WordPress plugin that helps you set up online courses on your website. It’s every easy to use, as it offers a drag and drop builder to create clean courses.

Key Features:

  • Add videos, text, audio, and more with ease
  • Drag and drop course builder
  • Create dynamic multimedia quizzes
  • Add prerequisites for courses
  • Track course progress
  • Offer certifications
  • Lesson downloader

Active Installs: 10,000+

Rating: 4.6 out of 5

Prices: Free + paid plans starting from $99 per year

Best WordPress Plugin for Live Chat

Now, are you looking for a way to resolve your user’s queries instantly? If yes, then nothing beats a live chat WordPress plugin. Visitors can hop on a chat window and your support agent can answer all their questions there and then.

24. LiveChat

livechat best wordpress plugin

LiveChat is the best WordPress plugin for adding live chat to your website. It offers a clean user interface and is highly user-friendly. You can easily offer a solution to your users and capture leads during the process.

Key Features:

  • Elegant chat box for your website
  • Mobile responsive design
  • Use different chat tools like tags, rich messages, etc.
  • Customize your chat boxes
  • Get detailed reports of chats, agents, tickets, etc.
  • Strong security features

Active Installs: 20,000+

Rating: 4.8 out of 5

Prices: LiveChat prices start from $16 per month per agent

Best WordPress Affiliate Plugins

Do you want to take your affiliate marketing to the next level? And want to simplify a lot of processes to save time? Then best WordPress plugins for affiliate marketing are your best friend.

25. Pretty Links

pretty links best wordpress plugin

Pretty Links is the best WordPress plugins for managing affiliate links on your website. It turns your long and ugly URLs into more readable and shareable links. Plus, you don’t have to change affiliate links individually on your site. Just make the change in Pretty Links and it will automatically update all the links.

Key Features:

  • Clean your affiliate links
  • Easily organize all your affiliates in a single database
  • Track each affiliate link on your website
  • Add smart redirection

Active Installs: 200,000+

Rating: 4.7 out of 5

Prices: Free + premium plans starting from $49 per year

Final Verdict – Best WordPress Plugins

This brings us to the end of the guide. To boost your WordPress experience and make a lot of processes simple, you can select any plugin from our list.

For instance, plugins like ExactMetrics can help you track the performance of your website. And if you want to boost conversions and capture leads on your site, then OptinMonster can help you out.

Another important plugin to have is WPForms. It lets you create different types of forms on your website, so people can easily get in touch with you. Similarly, you can use plugins like RafflePress to offer giveaways and increase your social followers and email subscribers.

And that’s it!

We hope you liked our article on the best WordPress plugins. You can also go through our post on how to track custom events in Google Analytics.

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