Are you wondering what exit pages are in Google Analytics and how you can use them to understand your visitors better?
Google Analytics provides lots of metrics that help you see how people are using your website, including exit pages.
As a marketer, it’s important to keep track of the landing pages from where your users leave the website to boost conversions and improve the customer journey.
In this article, we’ll show you how to find exit pages in Google Analytics, and you can use them to grow your business. Let’s start…
What are Exit Pages in Google Analytics?
First, you might be wondering how Google Analytics defines exit pages and how they are relevant for your business.
An exit page is the last page a visitor viewed before leaving your website. Google Analytics measures exit as the number of times visitors exited from your site from a set of pages and shows it as a percentage.
For example, let’s say a visitor lands on your website homepage, goes to the blog section, reads an article, and then exits your website. In this situation, the exit page will be the blog post your visitor read and left your site.
That said, let’s how you can use exit pages to uncover insights about your visitors.
Why Track Exit Pages on Your Website?
There are many benefits of keeping an eye on your top exit pages and the overall exit rate of your top landing pages with proper context.
For example, if you have an eCommerce store and the top exit page is the thank you page, nothing to worry about. But if a product page has a high exit rate, then it means people aren’t checking out, and you need to investigate what’s causing the issue.
You can use exit intent to show discounts or exclusive offers to help them convert. Or, if people are leaving from the checkout page and not complete the purchase, you can reduce cart abandonment.
Plus, you can use exit rates to find out where people drop off in the customer journey. It helps you understand your visitor’s behavior, which pages they view, where they click, and when they exit your website. This way, you can optimize your sales funnel and improve conversions.
Now, are you ready to find exit pages in Google Analytics?
How to See Exit Pages in Google Analytics
While Google Analytics is a powerful tool, it can be overwhelming to use especially if you’ve not used it before. But what if you can see exit pages inside your WordPress dashboard?
Using ExactMetrics, you can set up Google Analytics without coding and see the exit rate of your pages without having to leave your website.
To see exit pages, just follow these steps:
Step 1: Install ExactMetrics
First, you’ll need to install ExactMetrics on your WordPress website. It’s the best premium Analytics WordPress plugin and helps you set up tracking on your website.
You can download the setup files from your account area.
After that, upload the ZIP files to your WordPress website by going to Plugins » Add New » Upload Plugin and click the Install Now button.
Once the plugin is installed, active it.
ExactMetrics will now be ready for use on your website.
Step 2: Connect Google Analytics with ExactMetrics
The next step is to connect Google Analytics with ExactMetrics. It helps in adding the tracking code to the header of your website without editing the code.
All you have to do is follow the instructions in the setup wizard, and ExactMetrics will take care of the rest.
You can refer to our guide on how to add Google Analytics to your WordPress website.
Step 3: View Exit Pages Report in WordPress
Now that you’ve connected Google Analytics to your site, you can see your exit pages inside your WordPress dashboard.
To see the report, go to ExactMetrics » Reports » Publishers and scroll down the Top Exit Pages report.
You can see which pages have the highest exits, total page views, and exit rate. Using the data, it’s easier to optimize web pages that need improvement.
Step 4: See Exit Pages in Google Analytics
Now, what if you want to see the exit pages report in Google Analytics?
You can do that by clicking the View Full Top Exit Pages Report button at the bottom of the Top Exit Pages report in ExactMetrics. This will take you to the correct report in Google Analytics.
Or you can log in to your account and go to Behavior » Site Content » Exit Pages.
After that, if you’re looking to see the exit rate of all your content, then go to Behavior » Site Content » All Pages.
And that’s it!
You now know what exit pages are in Google Analytics, find them, and then use the data to increase conversions and keep visitors on your site.
We hope you liked our article on how to find exit pages in Google Analytics. If you want, you can also go through our guide on how to track link clicks in Google Analytics.