Did you know? ExactMetrics goes beyond just making Google Analytics easier. We also provide essential tools needed to unlock your WordPress site’s potential.
Discover the core features of ExactMetrics in this guide:
Get started with ExactMetrics today! Learn How to Connect to Google Analytics.
Tracking & Reporting
Within just a few clicks, you’ll start collecting data through ExactMetrics. As you track data, you can check your reports by going to ExactMetrics » Reports.
You’ll have access to 11 comprehensive reports, each offering detailed insights which we’ll quickly go over in this guide below:
Overview
Gain a clear understanding of your site’s audience and their interactions. See a snapshot of trends overtime to help you identify how well changes are affecting your site or quickly gleam any potential issues.
Traffic
View the effectiveness of different acquisition channels or pathways to your site, focusing on visitor numbers, engagement, user interest, and sales metrics if applicable.
Publishers
See insights into visitor interaction and demographics. Understand your primary audience to tailor content aligned with their preferences and interests.
Search Console
See how your site performs in Google search results. Develop content and fine-tune SEO strategies by analyzing user search patterns. Available once you’ve connected your Google Analytics property with your Search Console property.
eCommerce
Track the trends of your online sales. Measure product demand, identify potential hurdles, and understand customer acquisition patterns. Available once the eCommerce addon is enabled.
Dimensions
See data based on custom dimensions that are tailored to your business requirements beyond typical metrics. Available once the Dimensions addon is enabled.
Forms
Evaluate user engagement and lead generation by assessing the effectiveness of your forms. Available once the Forms addon is enabled.
Realtime
Monitor your site’s activity in real-time. Make necessary adjustments promptly when launching a new campaign, product, or update on your site.
Site Speed
Receive insights on how your site performs for visitors by evaluating load speed, first impressions, and the overall user experience.
Media
Assess the performance of embedded videos by tracking how often they’re viewed, their engagement level, and the extent to which viewers watch them. Available once the Media addon is enabled.
Exceptions
When there are potential issues with your site’s critical metrics and data, ExactMetrics will provide periodic updates and notifications through this report. Available once the Exceptions addon is enabled.
Beyond the standard tracking and reporting we offer, ExactMetrics also offers the ability to…
Customize your graph
Depending on the metrics crucial to your goals, you can modify the Overview report graph to display the most important statistics (up to 7 tabs).
View stats at a glance
While reviewing reports, check how much traffic your site has generated over time by examining the total number of page views, sessions, posts, pages, comments, and peak times in your Stats at a Glance.
This report presents data from all time (no specific date range). Identify the days and times your site receives the most traffic to plan content accordingly. Knowing most visitors frequent your site on Saturdays at 4 PM can influence when you publish new posts or social media promotions.
Get AI Insights
If you’re unsure where to begin with your collected data, explore the AI Insights automatically generated for you to stay updated with trends and observations specific to your data.
View User Journey
If you’re operating an online store, see the paths a visitor took prior to completing a purchase on your site. Available once the User Journey addon is enabled.
See Page Insights
Activating the Page Insights addon adds a specific report to each of your posts or pages.
Check Notifications
By clicking the notifications icon, quickly see any updates from ExactMetrics, Google Analytics, or changes in your data.
Advanced Tools
With an understanding of the basics, take your tracking and reporting further with ExactMetrics by also completing the following…
Utilize the EEA Compliance checker to confirm if a consent management system is needed by going to ExactMetrics » Tools » EEA Compliance Check.
Based on the consent management plugin you select, activate the EU Compliance addon to help with automating changes necessary in Google Analytics tracking for compliance.
Learn more about Getting Started with the EU Compliance Addon.
Activate Privacy Guard for enhanced compliance with Google’s policies under ExactMetrics » Settings » Advanced.
Create UTM URLs and monitor click sources, whether social media, emails, or ads, to assess which marketing strategies are most effective in ExactMetrics » Tools » URL builder.
Learn more about GA4 UTM Parameters: How to Find Them + Best URL Builder.
By default, links that lead to internal pages on your site are not tracked by ExactMetrics, but by setting up custom event tracking you can monitor clicks on specific call-to-action buttons of your choice.
Learn more about How to Add Custom Link Attribution: Setup Custom Link Categories, Labels, and Actions.
Make site notes for any changes on your website, like promotions or blog posts, to better understand factors affecting your data.
Learn more about Getting Started with Site Notes.
Easily monitor conversion statistics at ExactMetrics » Settings » Conversions » PPC Pixel Ads Tracking in Google Ads, Bing Ads, Meta Ads, Tiktok Ads, or Pinterest Ads to optimize ad spend and understand the ads driving the most conversions.
Learn more about How to Get Started With the PPC Tracking Addon.
Manage user roles or permissions if a marketer or client needs to review reports at ExactMetrics » Settings » Advanced » Permissions.
Learn more about How to Allow User Roles to Access the ExactMetrics Reports and Settings.
Set up your Email Summaries at ExactMetrics » Settings » Advanced » Email Summaries to receive a performance overview of your website right inside of your inbox, or send a copy of an email summary to a client.
Learn more about Getting Started with Email Summaries.
Engage directly with your data via our Conversations AI feature at ExactMetrics » Conversations.
Learn more about How to chat with your Analytics.
More Traffic and Engagement
More data is always better! To maximize the benefits of ExactMetrics and Google Analytics, explore our extensive guide on mastering SEO Search Intent. Investing in SEO can substantially boost visitor numbers to your site.
Craft engaging headlines more likely to attract clicks using our Headline Analyzer.
Showcase your top content to both new and returning visitors through the Popular Post widget to increase engagement.
Finally, delve into quantitative data with another product we offer: UserFeedback! Gain direct insights into how to keep visitors returning.
Overall website growth takes time, but by utilizing ExactMetrics, you ensure that every decision you make is informed by data.
That’s all! You’ve explored all the main features of ExactMetrics.
