Having trouble setting up button click tracking in WordPress? Google Analytics is an excellent tool for collecting data, but it can be overwhelming for many users. This article will show you an easy way to set up WordPress button click tracking. Best of all, there’s no code required!
Here’s what we’ll cover in this article:
- Why set up button click tracking in WordPress?
- The easiest way to set up button click tracking in WordPress
- Tacking form submit button clicks
- Button click tracking for file downloads
- Tracking eCommerce button clicks
- Custom event tracking
Why Should You Set Up Button Click Tracking?
From eCommerce stores to niche blogs, button click tracking is a valuable tool. Every click is a measure of how your site is performing. Tracking button clicks gives you a clearer picture of how well you’re converting users on your site.
Some of the most commonly tracked buttons are:
- Add to cart buttons
- Form submissions
- File downloads
- Call to action buttons
- Contact buttons
With insight into what brings in the most engagement and conversions, you’ll know exactly where to make tweaks to improve and optimize your site. This is important for many reasons, regardless of your niche or industry.
Affiliate marketers can boost their income by leveraging button conversions to make deals with the sites they send traffic to.
Publishers and bloggers can use button click tracking to identify the type of content their audience is in and tailor new content to their users’ preferences.
Ecommerce sellers can see conversions directly on their site and there is no need to set up complex goals or events tracking in Google Analytics.
Button Click Tracking With ExactMetrics
To get the most out of your analytics, you have to know how to manually set up different types of tracking in the Google Analytics dashboard. For many, this is often easier said than done.
Luckily, there is an easy alternative!
When it comes to tracking button clicks in WordPress, the best plugin you can use is ExactMetrics.
With ExactMetrics, you can:
- Set up Google Analytics in minutes without editing any code
- Automatically configure advanced tracking metrics, including button clicks
- Access easy-to-understand reports and data from your site’s dashboard
To get started, all you have to do is install the ExactMetrics plugin on your website.
After installing and activating the plugin, follow the setup wizard to connect Google Analytics.
Once that’s done, you can view the ExactMetrics overview report for your site on your WordPress dashboard.
More detailed reports are available for your site and can be view by selecting ExactMetrics » Reports from your WordPress dashboard.
Now, let’s move on to how to see WordPress button click tracking reports using ExactMetrics.
Form Submit Button Tracking in WordPress
ExactMetrics includes a Forms Tracking addon that can be used to automate forms conversion tracking. Enabling forms tracking allows you to see which forms are triggering the most views and submissions. Form submissions are counted when a user clicks the form’s Submit or Send button.
To enable forms tracking, you need to install and activate the Forms addon in your WordPress site.
In the dashboard menu, navigate to ExactMetrics » Addons and find the Forms addon.
Then, click the Install button to install and automatically activate the addon.
That’s all there is to the setup process!
To view your form conversion reports, go to ExactMetrics » Reports » Forms from the WordPress dashboard.
The forms report shows you how many impressions and conversions each form has triggered. Conversions are calculated using the number of total clicks on the form’s Submit or Send button.
File Download Button Click Tracking in WordPress
Do you offer downloadable content such as freebies or digital downloads on your website? Tracking file download buttons will help you determine how users engage with those files.
ExactMetrics automatically tracks file downloads for common file types, including:
- Zip Files
You can add additional file types by going to Exact Metrics » Settings and switching to the “Conversions” tab.
To view your file download stats, select ExactMetrics » Reports and switch to the “Publishers” tab.
Tracking eCommerce Buttons in WordPress
ExactMetrics can also track eCommerce buttons in WordPress, which is super helpful for eCommerce businesses using WooCommerce or Easy Digital Downloads. The plugin comes with many robust eCommerce tracking features.
To get started with eCommerce button click tracking, you first have to enable it in the Google Analytics dashboard.
Log into your Google Analytics dashboard and switch to the Admin view in the lower left of the page.
Next, click on the eCommerce Settings option.
On the next screen, you can turn on eCommerce tracking and enhanced eCommerce reporting.
Now, it’s time to install and activate the ExactMetrics eCommerce addon.
Go to ExactMetrics » Addons. Find the eCommerce addon and click Install to install and activate it on your site.
Next, select ExactMetrics » Settings in the dashboard menu and switch to the “eCommerce” tab.
This will allow you to set up Enhanced eCommerce tracking.
Once you’ve turned this feature on, ExactMetrics will automatically detect your eCommerce software and connect it on for you.
With that, you’ve successfully set up eCommerce tracking on your site and can begin tracking button performance.
You can see an overview of your eCommerce conversions in the ExactMetrics “eCommerce Report.”
From your WordPress dashboard, select ExactMetrics » Reports and switch to the “eCommerce” tab.
The eCommerce Report shows you different stats, including how many times the Add to Cart and Remove from Cart buttons were clicked.
Custom Event Tracking in WordPress
ExactMetrics automatically configures button click tracking for the events listed above, but you can also set up tracking for custom links. You can easily track call-to-action buttons, site subdomains, and other important links. Tracking these custom events can provide even more insight into how your site is converting and how visitors engage with your links.
ExactMetrics makes setting up custom event tracking in WordPress simple. The first thing to do is replace a few things in the HTML of this link:
<a href=”https://www.exactmetrics.com” data-vars-ga-category = “Custom Category” data-vars-ga-action= “Custom Action” data-vars-ga-label= “Custom Label” >Example</ a>
Then you would fill in the following components for the custom event you want to track.
- URL: Fill in the URL you are tracking clicks for.
- Category: This is how you’ll identify the custom event, such as using CTA to indicate a call-to-action button.
- Action: Since you are tracking link clicks, the action would be click. You can also leave it blank, which will cause it to default to the URL of the link.
- Label: The label helps you identify which button the user clicked, so you would enter the name or text of the button.
For example, let’s say you want to track clicks on a call-to-action button on your site.
After filling in the tags, your link will look something like this:
<a href=”https://www.exactmetrics.com/goal” data-vars-ga-category=”cta” title=”CTA” >Click Here<a/>
The last step is to insert the link on your website.
ExactMetrics will then begin tracking clicks and generating detailed reports.
We hope this article helped you to learn how to install button click tracking in WordPress. You may also want to check out our guide on how to track link clicks on your website with Google Analytics and 16 simple ways to boost your eCommerce conversion rate.
Now, are you ready to track button clicks with the best premium WordPress analytics plugin? Get ExactMetrics Pro today and enjoy advanced tracking features and a 14-day money-back guarantee!