Do you want to use Google Analytics and take your business to the next level but don’t know where to start?
Google Analytics is a popular analytics tool that can help uncover insights about your visitors and provide essential data to boost your website’s performance.
In this article, we’ll show different ways to grow your business with Google Analytics. And to help you out, we’ve divided the post into different sections. Simply jump ahead to any section you’re interested in.
- Super Charge Your Content Strategy
- Boost Conversions to Grow Your Revenue
- Improve Your Site’s User Experience
Let’s dive right in…
Super Charge Your Content Strategy
Creating high-quality content that’s highly useful to your readers can skyrocket your business growth. But it can be hard to nail down what’s working if you don’t have any data to work with.
With Google Analytics, there are multiple ways of creating content based on your audience’s interest. And measure the performance of each post and page, so you have actual data to come up with new ideas and fix any issues.
Let’s look at how Google Analytics can help streamline your content strategy.
1. Find New Content Idea with Top Landing Pages
One of the challenges many bloggers, marketers, and small business owners face is coming up with new content topics to get traffic.
But what if you don’t have to reinvent the wheel and find new topics around your top-performing content?
Google Analytics helps track the performance of different articles on your website. And if you’re ExactMetrics, then it’s easier than ever to view the top landing pages report. The plugin brings all your important analytics reports in one place and shows them inside your WordPress admin area.
Once you’ve identified the top pages that get many visits, you can now come up with similar topics for your website.
Let’s say one of the top posts is a listicle, like 30 easy ways to make money with OptinMonster. This shows that people find this article useful. You can use the data to create more list posts around OptinMonster to grow your website traffic.
2. Write on Topics Based on Your Audiences Interests
Another way you can focus on creating topics people like is by identifying their interests. In Google Analytics, you can enable demographics and interest reports to get more insights into your audience’s needs.
And with ExactMetrics, you can view the Interests report inside the WordPress dashboard. Just navigate to ExactMetrics » Reports » Publishers and scroll down to the Interests report. 
Now using the data from the report, see the categories that people like the most.
For instance, let’s say you have a website about arts and entertainment, and one of the top categories people are interested in is celebrity and entertainment news. You can use this to develop different topic ideas and create content on them to drive more visitors.
3. Create Content Types That Get Traffic
While Google Analytics can help you with new content ideas, what about the type of content you should produce? Does your audience prefer reading blog posts, watching videos, or enjoy viewing infographics?
Sadly, Google Analytics won’t give you the answer through its default tracking. For additional insights, you’ll have to set up custom dimensions. And thanks to ExactMetrics, it’s easier than ever.
By setting up the most popular post types dimension, you can see how different content formats perform. For example, let’s say posts get a lot of traffic. So, you can create more blog posts as people prefer reading your content.
4. Use Outbound Links to Find More Ideas
Ever wonder from which link people click the most to exit your website? If you have external links to other sites in your content, people might click on it and leave.
But using the default Google Analytics tracking, there’s no way of finding out which link people use to exit your website.
Thanks to ExactMetrics, you get outbound link tracking right out of the box. There’s no need to edit code or set up additional tracking.
Once you’ve identified the outbound links with the most clicks, you can create similar content on your own website.
For instance, if people are clicking on a guide or a video, you can use the topic to find more content ideas. This will help boost engagement by keeping visitors on your site and also attract new visitors.
5. Repurpose Your Existing Content
With Google Analytics, you can find new ways to repurpose content and boost website traffic.
If you offer different downloadable content on your site, then converting them into blog posts can help drive traffic and grow your business. This is where ExactMetrics can help out, as it will automatically track different file downloads on a WordPress site.
Besides, you can also repurpose your top landing pages into different content formats. For example, converting top blog posts into videos will help boost user engagement and drive traffic from video streaming platforms like YouTube and Vimeo.
You can also check out this guide for more brilliant ways to repurpose content.
6. Optimize Your Content for the Right Keywords
If you want to grow your business, then targeting the right keywords can help bring traffic from search engines. And the more visitors you can attract, the higher the chance of converting them.
But how do you know which keywords to focus on?
By connect Google Analytics and Google Search Console, you can get data about the search terms people use to visit your website from search engines.
ExactMetrics helps you view these search terms insides your WordPress dashboard. Simply head over to its Search Console report and view the top 50 Google Search Terms.
For each keyword, you can view the number of clicks and impressions it gets, click-through rate (CTR), and average position.
Using the data, pick keywords that are close to reaching the top 10 search results and are currently on the 2nd page on Google. Boosting their rankings and bringing them to the 1st page can skyrocket your organic traffic.
That’s not all. For keywords that are already ranking at the top, you can use them to find similar search terms and develop more content ideas for your site.
7. Create Region-Specific Content
Do you ever wonder which country your visitors are from? Google Analytics can help identify the geographic location of your visitors. Using the data, you can create content for people from different regions.
In the ExactMetrics Overview report, you can see the top 10 countries and the number of people that visit your site from that particular location. Then use this information to create content and boost website traffic.
Let’s say you have a website that covers fashion topics, and one of the high-traffic countries is India. You can create content for users like the top 10 Indian fashion designers to follow on Instagram. And if your traffic is from the United States, you can cover posts about 15 best-dressed celebrities at the Oscars.
And you can also find out which languages to translate your content. Offering content in a user’s local language can increase engagement and conversions.
For more details, check out this step-by-step guide on how to automatically translate WordPress.
Boost Conversions to Grow Your Revenue
Along with content, Google Analytics can also help boost conversions on your site. It helps you see data and create campaigns that work. You no longer have to rely on your best guess to come up with strategies and hope for the best.
Let’s look at different hacks for using Google Analytics to grow your revenue.
8. Create Location-Based Campaigns
Just like creating content based on the user’s location, you can also create geo-targeted marketing campaigns. Find out the top countries your users are from, and then create campaigns that will only show people from selected countries.
And the best tool to create location-based campaigns is OptinMonster. It’s the most user-friendly WordPress plugin to boost conversions and generate leads. OptinMonster offers a geo-targeting feature that helps you show popup based on the user’s location.
Take the case of Sportique, a lifestyle eCommerce company. It used OptinMonster’s geo-targeting to show a popup exclusively for customers from San Francisco. As a result, the company increased its conversions by 200%.
9. Focus on the Right Traffic Sources
If you really want to take your business to the next level, you should invest in the right traffic sources. And with Google Analytics, it’s easy to find out which traffic sources help generate conversions.
Using the ExactMetrics eCommerce addon, you can see the top conversion sources inside the WordPress admin area. Just navigate to ExactMetrics Reports eCommerce and scroll down to the Top Conversion Sources report.
In the report, you can see the number of visitors from each source and how much revenue they make. This data provides an opportunity to find similar websites to promote your products and boost revenue.
You can also form partnerships with the top sources, offer exclusive discounts to visitors from a particular site, advertise, exchange guest posts, and more.
10. Convert Abandoning Visitors with an Exit-Intent Popup
While it’s important to put your time and effort into the right traffic sources, it’s also essential to stop people from leaving your site without converting.
But how do you figure out where visitors exit your website?
Google Analytics Exit Pages report shows the pages from where your visitors might have dropped off. And with ExactMetrics, you can view the report in your WordPress admin area without having to leave your website.
If people are leaving from your checkout page after completing a purchase, then that’s fine. But if they’re exiting from other pages like a blog post, product page, or homepage, then you’re leaving a lot of money on the table.
To convert abandoning visitors into customers, you can use an exit-intent popup. It will appear as a user is about close a window or hit the back button. By offering exclusive discounts, free shipping, and other incentives to customers as they’re about to exit can boost your conversions.
Check out these exit-intent popup hacks to grow your subscribers and revenue.
11. Show Offers at the Right Time with Scroll Depth Tracking
Another way to get more conversions is by showing offers at the right time. By setting up scroll tracking in Google Analytics, you can see how far people scroll a web page. Using the data, place your call to action (CTA) buttons or show popups until a visitor scrolls your site to boost sales.
Sadly, the default Analytics tracking won’t track scroll depth. But with ExactMetrics, you can enable tracking with a click of a button – no need to edit code.
For example, as you can see from the image above, your website’s average scroll depth is 44%. This means people don’t scroll beyond 44%. To get more conversions, you should place CTA buttons before the average scroll depth.
Average scroll depth also helps in adding exit-intent popups. Since you know people will leave after 44%, you can add an exit-intent offer as they reach this scroll depth. It also provides an opportunity to place a scroll-triggered box to provide targeted messages and increase conversions.
12. Promote Your Top Affiliates
Do you want to know which affiliate gets the most clicks on your website? Figuring out your top-performing affiliates, you know which affiliate to promote and increase revenue.
ExactMetrics helps track affiliate links right out of the box. You don’t have to manually set up tracking in Google Analytics or touch a single line of code.
Once you have a list of top-performing affiliates, the next thing to do is increase their visibility across the website. To start, you can add your best affiliates to the top landing pages. Since these pages get a lot of traffic, you’ll have a higher chance of getting more clicks and conversions.
Next, you can also display affiliates on the homepage in a floating notification bar. And to create urgency, show a countdown timer so visitors know that the offer is about end soon, and they click on the affiliate link.
13. Boost Form Conversions
Now, do you have different forms on your WordPress website? Forms are excellent for communicating with your visitors, resolve their queries, get feedback and suggestions, and capturing leads.
But it isn’t easy to create the right type of form if you’re not sure how they’re performing.
ExactMetrics lets you track form submissions and conversions in just a few clicks. You won’t have to set up event tracking in Google Analytics for each form. The plugin takes care of it automatically.
The report shows the number of impressions, conversions, and conversion rates for each form. This helps decide which type of forms to produce more, track lead generation campaigns, and optimize existing forms to boost conversions.
14. Increase Visibility of Your Top Products
If you have an eCommerce store and want to know which products sell the most, then Google Analytics can help. It tracks the performance and shows the revenue generated from each product.
With ExactMetrics, you can view the top-selling products in its eCommerce report along with the quantity and percentage of sales.
After identifying the most popular products, the next step is to increase their visibility across your online store. A simple way of doing that is by using the ExactMetrics Popular Posts feature.
It offers a Popular Products widget that helps in displaying high converting products anywhere on your site. You can display up to 10 products, choose from different themes and customization options. This will allow visitors to discover new products and increase sales easily.
Improve Your Site’s User Experience
Besides creating super useful content and boosting conversions, it’s also important to provide an excellent user experience to visitors. And Google Analytics can help uncover information about how people interact and behave on your site.
In the next section, we’ll show you how to use Google Analytics to improve your website’s user experience. Let’s start…
15. Become Familiar with the Customer Journey
Understanding the steps users take before completing a purchase or performing an action on a website can reveal interesting insights. You can see which pages people visit, what button they click, and how they behave on your site.
Google Analytics User Flow report helps visualize the entire journey. It shows the number of visitors that go through the next page and the number of visitors that drop off. And by adding a secondary dimension, you can further drill down to see traffic sources, country, device, and more.
Another way of understanding the customer journey is by looking at the time it takes to purchase a product. In the ExactMetrics eCommerce report, you get to view the Time to Purchase and Sessions to Purchase.
The data helps improve user experience by removing any obstacles that customers might face during the purchase process. For example, you can make the checkout process simpler and remove unnecessary steps. Or offer people to buy products with guest checkout and don’t have to enter their personal details to make a purchase.
16. Improve Your Site’s Loading Speed
The time it takes for your website to load for visitors can greatly impact the user experience. If it takes a lot of time to load, people might get frustrated and hit the back button, resulting in a poor experience.
Not only that, but a fast website can also impact your search engine rankings. In fact, from May 2021, Google will use page load time as a ranking factor. So, it’s more important than ever to ensure your website loads quickly for users.
In Google Analytics, you see the Site Speed report to understand the time it takes your webpages to load. But the report can be overwhelming for beginners. A simpler way of measuring load times is through the ExactMetrics Site Speed report.
The report gives an overall score for mobile and desktop. It also shows other important metrics that will help you see the time it takes for a site to load.
That’s not all. You also get suggestions for improving the page speeds. For example, you can optimize WordPress images to reduce load time or use a content delivery network (CDN) to get fast speeds.
Check out this guide for more tips on improving WordPress speed and performance.
17. Provide a Personalized Experience to Logged-in Users
If you have a website requiring people to log-in, like a membership website, you can provide a personalized experience to each user. In Google Analytics, you can set up user activity tracking and see how logged-in users behave on your site.
For example, let’s say you offer online courses, and a user with ID 77 added a course to the shopping cart but didn’t enroll. You can send a personalized email and try to convert the abandoned user.
Or you can find out which categories logged-in users are interested in, so you can offer similar content and provide a better user experience.
18. Find and Fix Broken Links
Did you know that you can use Google Analytics to find broken links on your website and then fix them?
Broken links can have a damaging impact on your site’s user experience and search engine optimization (SEO). Since people can find the content they’re looking for, a 404 error appears. This leaves them frustrated and can result in leaving your website.
But if you’re using ExactMetrics, then the plugin will automatically track broken links and show them in Google Analytics. Simply go to Behavior » Site Content » Content Drilldown and search 404.html in the search bar to view broken links.
After finding out 404 error pages, you can set up 301 redirections and forward users to the page’s actual destination. This will improve the user experience and remove broken links.
Check out these awesome tips to boost your site’s SEO with Google Analytics.
And that’s it!
You now know some simple ways to get more visitors, improve your site’s user experience, and boost revenue using the insights from Google Analytics.
We hope you liked our article on simple ways to grow your business with Google Analytics. If you found this article helpful, also check out our post on ExactMetrics vs. Google Analytics.
Don’t forget to follow us on Twitter and Facebook to get to know the latest Google Analytics tutorials.